Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Vodafone | Telecoms & Utilities | EMEA | 175.1 |
| 2 | Yas Island | Leisure & Entertainment | EMEA | 165.3 |
| 3 | DIMES | Soft Drinks | EMEA | 165.1 |
| 4 | Magnum | Food | EMEA | 147.6 |
| 5 | McDonald's | Retail | EMEA | 142.9 |
| 6 | OMO | Household & Domestic | EMEA | 132.1 |
| 7 | Narcotiques Anonymes | Non-profit, public sector & education | EMEA | 125.0 |
| 8 | AXE | Toiletries & Cosmetics | EMEA | 122.6 |
| 9 | Disney+ | Media & Publishing | EMEA | 118.4 |
| 10 | L'Oréal | Toiletries & Cosmetics | EMEA | 116.3 |
| 11 | Fanta | Soft Drinks | EMEA | 102.4 |
| 12 | Ultima | Household & Domestic | EMEA | 92.5 |
| 13 | Koton | Clothing & Accessories | EMEA | 87.8 |
| 14 | Laisha | Media & Publishing | EMEA | 82.5 |
| 15 | du | Telecoms & Utilities | EMEA | 80.3 |
| 16 | Checkers | Retail | EMEA | 80.2 |
| 16 | Nando's | Retail | EMEA | 80.2 |
| 18 | Le Petit Marseillais | Toiletries & Cosmetics | EMEA | 78.6 |
| 19 | Dove | Toiletries & Cosmetics | EMEA | 77.8 |
| 20 | Doritos | Food | EMEA | 77.6 |
| 21 | TikTok | Media & Publishing | EMEA | 76.3 |
| 22 | Durex | Pharma & Healthcare | EMEA | 72.9 |
| 23 | KFC | Retail | EMEA | 68.2 |
| 24 | Yapı Kredi | Financial Services | EMEA | 68.1 |
| 25 | Cif | Household & Domestic | EMEA | 60.1 |
| 26 | Aksigorta | Financial Services | EMEA | 57.5 |
| 27 | stc | Telecoms & Utilities | EMEA | 56.2 |
| 27 | Sun & Sand Sports | Retail | EMEA | 56.2 |
| 29 | Redefine Meat | Food | EMEA | 54.3 |
| 30 | İşbank | Financial Services | EMEA | 53.8 |
| 31 | Amazon Prime Video | Media & Publishing | EMEA | 52.2 |
| 31 | Closeup | Toiletries & Cosmetics | EMEA | 52.2 |
| 31 | LEGO | Leisure & Entertainment | EMEA | 52.2 |
| 34 | Algida | Food | EMEA | 50.1 |
| 35 | DOT | Technology & Electronics | EMEA | 50.0 |
| 35 | La Societé Protectrice des Animaux | Non-profit, public sector & education | EMEA | 50.0 |
| 37 | Yaqoot | Telecoms & Utilities | EMEA | 48.2 |
| 38 | Coca-Cola | Soft Drinks | EMEA | 48.1 |
| 38 | Digicel | Telecoms & Utilities | EMEA | 48.1 |
| 38 | Savanna | Alcoholic Drinks | EMEA | 48.1 |
| 41 | Santa Monica Travel & Tourism | Non-profit, public sector & education | EMEA | 47.5 |
| 42 | TEKNOSA | Technology & Electronics | EMEA | 46.0 |
| 43 | Visa | Financial Services | EMEA | 44.2 |
| 44 | Heineken | Alcoholic Drinks | EMEA | 44.1 |
| 45 | Akbank | Financial Services | EMEA | 41.5 |
| 46 | Knorr | Food | EMEA | 41.0 |
| 47 | Cadbury | Food | EMEA | 40.2 |
| 47 | Dubai Department of Economy and Tourism | Non-profit, public sector & education | EMEA | 40.2 |
| 47 | Ithra | Leisure & Entertainment | EMEA | 40.2 |
| 47 | Jawwy | Telecoms & Utilities | EMEA | 40.2 |
| 47 | Jeep | Automotive | EMEA | 40.2 |
| 47 | Kinokuniya | Media & Publishing | EMEA | 40.2 |
| 47 | stc pay | Financial Services | EMEA | 40.2 |
| 47 | stc play | Media & Publishing | EMEA | 40.2 |
| 47 | Supreme Committee for Delivery & Legacy | Business & Industrial | EMEA | 40.2 |
| 47 | Titan | Clothing & Accessories | EMEA | 40.2 |
| 57 | Albany Bakeries | Food | EMEA | 40.1 |
| 57 | Algida / KFC | Food | EMEA | 40.1 |
| 57 | Omnisient | Technology & Electronics | EMEA | 40.1 |
| 57 | Supradyn | Food | EMEA | 40.1 |
| 57 | Thirsti | Soft Drinks | EMEA | 40.1 |
| 57 | UCOOK | Food | EMEA | 40.1 |
| 57 | Vestel | Household & Domestic | EMEA | 40.1 |
| 64 | Allianz | Financial Services | EMEA | 39.0 |
| 65 | Domino's Pizza | Retail | EMEA | 38.2 |
| 66 | Boyner | Retail | EMEA | 34.0 |
| 66 | CANAL+ | Media & Publishing | EMEA | 34.0 |
| 68 | DStv | Media & Publishing | EMEA | 32.1 |
| 68 | Makro | Retail | EMEA | 32.1 |
| 68 | MultiChoice | Media & Publishing | EMEA | 32.1 |
| 68 | Saudi Post | Business & Industrial | EMEA | 32.1 |
| 72 | Volvo | Automotive | EMEA | 30.0 |
| 73 | Evyap | Toiletries & Cosmetics | EMEA | 29.5 |
| 74 | Opet | Automotive | EMEA | 28.8 |
| 75 | KazandıRio | Media & Publishing | EMEA | 28.3 |
| 76 | Almarai | Food | EMEA | 28.1 |
| 76 | etisalat by e& | Telecoms & Utilities | EMEA | 28.1 |
| 76 | Manga Arabia | Media & Publishing | EMEA | 28.1 |
| 79 | DenizBank | Financial Services | EMEA | 25.3 |
| 80 | MetaByte Business | Technology & Electronics | EMEA | 25.0 |
| 80 | Yumoş | Household & Domestic | EMEA | 25.0 |
| 82 | Futurelife | Food | EMEA | 24.1 |
| 82 | Lipton | Soft Drinks | EMEA | 24.1 |
| 82 | LOGI Energy | Non-profit, public sector & education | EMEA | 24.1 |
| 82 | Mashreq | Financial Services | EMEA | 24.1 |
| 82 | MTN Pulse | Telecoms & Utilities | EMEA | 24.1 |
| 82 | Sanofi | Pharma & Healthcare | EMEA | 24.1 |
| 88 | Eti Canga | Food | EMEA | 24.0 |
| 89 | ALL - Accor Live Limitless | Transport & Tourism | EMEA | 22.0 |
| 90 | Selpak | Household & Domestic | EMEA | 20.8 |
| 91 | Samsung | Technology & Electronics | EMEA | 20.1 |
| 92 | Defy | Household & Domestic | EMEA | 20.0 |
| 92 | sahibinden.com | Retail | EMEA | 20.0 |
| 92 | Trendyol | Retail | EMEA | 20.0 |
| 95 | Allevia | Pharma & Healthcare | EMEA | 17.0 |
| 95 | Predict | Business & Industrial | EMEA | 17.0 |
| 97 | İstanbul Grand Airport | Transport & Tourism | EMEA | 16.8 |
| 98 | Maximum | Financial Services | EMEA | 16.5 |
| 99 | Communications, Space & Technology Comission | Non-profit, public sector & education | EMEA | 16.1 |
| 99 | Marriott | Transport & Tourism | EMEA | 16.1 |
| 99 | Saudi eLeagues | Leisure & Entertainment | EMEA | 16.1 |
| 102 | Absa | Financial Services | EMEA | 16.0 |
| 102 | BMW | Automotive | EMEA | 16.0 |
| 102 | Eti Popkek | Food | EMEA | 16.0 |
| 102 | Morvite | Food | EMEA | 16.0 |
| 102 | Nescafé | Soft Drinks | EMEA | 16.0 |
| 102 | Nestlé | Food | EMEA | 16.0 |
| 102 | RE/MAX | Business & Industrial | EMEA | 16.0 |
| 102 | Standard Bank | Financial Services | EMEA | 16.0 |
| 102 | Tinkies | Food | EMEA | 16.0 |
| 102 | Unilever | Toiletries & Cosmetics | EMEA | 16.0 |
| 112 | San Francisco Travel Association | Non-profit, public sector & education | EMEA | 13.5 |
| 113 | Samsung Galaxy | Technology & Electronics | EMEA | 12.5 |
| 114 | Abide | Media & Publishing | EMEA | 12.3 |
| 115 | Clear | Toiletries & Cosmetics | EMEA | 12.0 |
| 115 | Rexona | Toiletries & Cosmetics | EMEA | 12.0 |
| 115 | Sabancı Holding | Financial Services | EMEA | 12.0 |
| 115 | South African Tourism | Transport & Tourism | EMEA | 12.0 |
| 115 | Uni Baby | Toiletries & Cosmetics | EMEA | 12.0 |
| 115 | Vodacom | Telecoms & Utilities | EMEA | 12.0 |
| 121 | Hyundai | Automotive | EMEA | 9.2 |
| 122 | Arzum | Technology & Electronics | EMEA | 8.5 |
| 122 | fizy | Media & Publishing | EMEA | 8.5 |
| 122 | NEOHUB | Financial Services | EMEA | 8.5 |
| 125 | Damla Su | Soft Drinks | EMEA | 8.3 |
| 126 | Aramco | Telecoms & Utilities | EMEA | 8.0 |
| 126 | BiP | Media & Publishing | EMEA | 8.0 |
| 126 | Capitec Bank | Financial Services | EMEA | 8.0 |
| 126 | Dettol | Household & Domestic | EMEA | 8.0 |
| 126 | DoÄŸadan | Soft Drinks | EMEA | 8.0 |
| 126 | FİRST | Food | EMEA | 8.0 |
| 126 | Heinz | Food | EMEA | 8.0 |
| 126 | RAKBANK | Financial Services | EMEA | 8.0 |
| 126 | Sigortam.net | Financial Services | EMEA | 8.0 |
| 126 | SportsMax | Media & Publishing | EMEA | 8.0 |
| 126 | Tiger Brands | Food | EMEA | 8.0 |
| 126 | TymeBank | Financial Services | EMEA | 8.0 |
| 126 | Virgin | Telecoms & Utilities | EMEA | 8.0 |
| 126 | Windhoek | Alcoholic Drinks | EMEA | 8.0 |
| 140 | Ford | Automotive | EMEA | 5.0 |
| 141 | Arçelik | Technology & Electronics | EMEA | 4.2 |
| 141 | Aviram Family Foundation | Non-profit, public sector & education | EMEA | 4.2 |
| 141 | Bloomberg Media | Media & Publishing | EMEA | 4.2 |
| 141 | DeFacto | Retail | EMEA | 4.2 |
| 141 | Gilette | Toiletries & Cosmetics | EMEA | 4.2 |
| 141 | Ruffles | Food | EMEA | 4.2 |
| 147 | AsiaCell | Telecoms & Utilities | EMEA | 4.0 |
| 147 | Banvit | Food | EMEA | 4.0 |
| 147 | Bilyoner | Leisure & Entertainment | EMEA | 4.0 |
| 147 | Bundle News | Media & Publishing | EMEA | 4.0 |
| 147 | Daha Daha | Media & Publishing | EMEA | 4.0 |
| 147 | Eti Puf | Food | EMEA | 4.0 |
| 147 | Every U Does Good | Non-profit, public sector & education | EMEA | 4.0 |
| 147 | Game | Retail | EMEA | 4.0 |
| 147 | Garanti BBVA | Financial Services | EMEA | 4.0 |
| 147 | Global Village | Leisure & Entertainment | EMEA | 4.0 |
| 147 | Ice Leaf | Soft Drinks | EMEA | 4.0 |
| 147 | Iyzico | Financial Services | EMEA | 4.0 |
| 147 | Knorrox | Food | EMEA | 4.0 |
| 147 | LCW Dream | Retail | EMEA | 4.0 |
| 147 | Mattel | Leisure & Entertainment | EMEA | 4.0 |
| 147 | Meridol | Toiletries & Cosmetics | EMEA | 4.0 |
| 147 | Panadol | Pharma & healthcare | EMEA | 4.0 |
| 147 | Paycell | Financial Services | EMEA | 4.0 |
| 147 | Pizza Hut | Retail | EMEA | 4.0 |
| 147 | Rani | Soft Drinks | EMEA | 4.0 |
| 147 | Reboost Energy | Soft Drinks | EMEA | 4.0 |
| 147 | Salam | Telecoms & Utilities | EMEA | 4.0 |
| 147 | Saudi Authority for Data and Artificial Intelligence | Non-profit, public sector & education | EMEA | 4.0 |
| 147 | Selin | Toiletries & Cosmetics | EMEA | 4.0 |
| 147 | Shield Chemicals | Automotive | EMEA | 4.0 |
| 147 | Subway | Retail | EMEA | 4.0 |
| 147 | TeremyaÄŸ | Food | EMEA | 4.0 |
| 147 | The Saudi Arabian Grand Prix 2022 | Leisure & Entertainment | EMEA | 4.0 |
| 147 | WhyFive | Business & Industrial | EMEA | 4.0 |