Overview | MMA Global

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2022 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Advertiser
    North America
    Brand
    North America
    Agency Network
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Solution Provider
    North America
    Advertiser
    EMEA
    Brand
    EMEA
    Agency Network
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Solution Provider
    EMEA
    Advertiser
    APAC
    Brand
    APAC
    Agency Network
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Brands - China 2022

RankBrandIndustryRegionPoints
1 KFC Retail China 167.9
2 Lay's Food China 135.9
3 KangShiFu Soft Drinks China 53.6
4 Fenbid Pharma & Healthcare China 42.0
4 Fiture Technology & Electronics China 42.0
4 Knorr Food China 42.0
4 Mellin Toiletries & Cosmetics China 42.0
8 HEYTEA Soft Drinks China 33.6
8 iQiyi Media & Publishing China 33.6
8 vivo Technology & Electronics China 33.6
11 adidas Clothing & Accessories China 25.2
11 Chips Ahoy / Be & Cheery / Kuaishouxiaochu Food China 25.2
11 Clear Toiletries & Cosmetics China 25.2
11 CR Sanjiu Pharma & Healthcare China 25.2
11 Dr.Yu Toiletries & Cosmetics China 25.2
11 Guliduo Soft Drinks China 25.2
11 Master Kong Food China 25.2
11 Moody Toiletries & Cosmetics China 25.2
11 OMO Household & Domestic China 25.2
11 OPPO Technology & Electronics China 25.2
11 Philips Technology & Electronics China 25.2
11 Shell Automotive China 25.2
11 Sony Pictures Media & Publishing China 25.2
11 Tencent Video Media & Publishing China 25.2
11 The a2 Milk Company Soft Drinks China 25.2
11 Victoria's Secret Retail China 25.2
27 Arena Of Valor Leisure & Entertainment China 16.8
27 Bactroban Pharma & Healthcare China 16.8
27 Bioderma Pharma & Healthcare China 16.8
27 Centrum Food China 16.8
27 Dell Technology & electronics China 16.8
27 FILA Clothing & Accessories China 16.8
27 Huaxizi Toiletries & Cosmetics China 16.8
27 Minute Maid Soft Drinks China 16.8
27 Nayuki Soft Drinks China 16.8
27 New Balance Clothing & Accessories China 16.8
27 PepsiCo Food China 16.8
27 Procter & Gamble Toiletries & Cosmetics China 16.8
27 Quduoduo Food China 16.8
27 superX Alcoholic Drinks China 16.8
27 Voltaren Pharma & Healthcare China 16.8
27 Volvo Automotive China 16.8
27 WuSu Beer Alcoholic Drinks China 16.8
44 Xiaohongshu Media & Publishing China 13.2
45 Comfort Household & Domestic China 8.8
46 ALIENERGY Soft Drinks China 8.4
46 Alipay Financial services China 8.4
46 Ant Forest Non-profit, public sector & education China 8.4
46 Bigo Live Media & Publishing China 8.4
46 Bisco Food China 8.4
46 Burberry Clothing & Accessories China 8.4
46 Contac NT Pharma & Healthcare China 8.4
46 DICOS Retail China 8.4
46 F&F Retail China 8.4
46 Gucci Toiletries & Cosmetics China 8.4
46 LEGO Leisure & Entertainment China 8.4
46 Longines Clothing & Accessories China 8.4
46 Mobil Automotive China 8.4
46 NongFu Spring Soft Drinks China 8.4