Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Media Agency | Network | Location | Region | Points |
|---|---|---|---|---|---|
| 1 | Mindshare | Mindshare Worldwide | Mumbai | APAC | 272.6 |
| 2 | Mindshare | Mindshare Worldwide | Shanghai | APAC | 271.8 |
| 3 | EssenceMediacom | EssenceMediacom | Ho Chi Minh City | APAC | 221.9 |
| 4 | Mindshare | Mindshare Worldwide | Ho Chi Minh City | APAC | 218.0 |
| 5 | Wavemaker | Wavemaker | Mumbai | APAC | 168.6 |
| 6 | Wavemaker | Wavemaker | Jakarta | APAC | 129.3 |
| 7 | OMD | OMD Worldwide | Jakarta | APAC | 106.1 |
| 8 | Mindshare | Mindshare Worldwide | Jakarta | APAC | 102.6 |
| 9 | EssenceMediacom | EssenceMediacom | Jakarta | APAC | 94.8 |
| 10 | Red Star | Dentsu International | Ho Chi Minh City | APAC | 84.1 |
| 11 | Spark Foundry | Spark Foundry | Ho Chi Minh City | APAC | 70.2 |
| 12 | Zenith | Zenith | Ho Chi Minh City | APAC | 66.1 |
| 13 | PHD | PHD Worldwide | Jakarta | APAC | 60.3 |
| 14 | mSix&partners | The&Partnership | Jakarta | APAC | 44.2 |
| 15 | Mindshare | Mindshare Worldwide | Taguig | APAC | 44.0 |
| 16 | EssenceMediacom | EssenceMediacom | Shanghai | APAC | 42.0 |
| 17 | EssenceMediacom | EssenceMediacom | Gurgaon | APAC | 40.4 |
| 17 | Madison World | Madison World | Mumbai | APAC | 40.4 |
| 19 | OMD | OMD Worldwide | Bangkok | APAC | 38.8 |
| 20 | OMD | OMD Worldwide | Gurgaon | APAC | 36.3 |
| 21 | Vizeum | Dentsu International | Jakarta | APAC | 32.9 |
| 22 | OMG | Omnicom Media Group | Jakarta | APAC | 32.4 |
| 23 | Initiative | IPG Mediabrands | Shanghai | APAC | 25.2 |
| 24 | OMG | Omnicom Media Group | Ho Chi Minh City | APAC | 24.0 |
| 25 | Mindshare | Mindshare Worldwide | Bangkok | APAC | 22.0 |
| 26 | OMD | OMD Worldwide | Mumbai | APAC | 20.2 |
| 27 | Starcom | Starcom | Jakarta | APAC | 19.3 |
| 28 | Starcom | Starcom | Ho Chi Minh City | APAC | 19.1 |
| 29 | OMD | OMD Worldwide | Shanghai | APAC | 16.8 |
| 29 | TEAMPRO | Shanghai | APAC | 16.8 | |
| 29 | UM | IPG Mediabrands | Shanghai | APAC | 16.8 |
| 32 | EssenceMediacom | EssenceMediacom | Mumbai | APAC | 16.1 |
| 32 | Wavemaker | Wavemaker | New Delhi | APAC | 16.1 |
| 34 | Red Star | Dentsu International | Jakarta | APAC | 14.1 |
| 35 | Wavemaker | Wavemaker | Beijing | APAC | 13.2 |
| 36 | Carat | Dentsu International | Mumbai | APAC | 12.1 |
| 36 | Wavemaker | Wavemaker | Gurgaon | APAC | 12.1 |
| 38 | ClickMedia | VMLY&R | Ho Chi Minh City | APAC | 12.0 |
| 39 | Mindshare | Mindshare Worldwide | Gurgaon | APAC | 10.0 |
| 40 | OPENMIND | GroupM | Taguig | APAC | 8.8 |
| 41 | Bates CHI & Partners | CHI & Partners | Ho Chi Minh City | APAC | 8.4 |
| 41 | Carat | Dentsu International | Shanghai | APAC | 8.4 |
| 41 | Wavemaker | Wavemaker | Shanghai | APAC | 8.4 |
| 44 | Carat | Dentsu International | Jakarta | APAC | 8.0 |
| 44 | Zenith | Zenith | Jakarta | APAC | 8.0 |
| 46 | Shiyin Culture | Shanghai | APAC | 6.0 | |
| 47 | GroupM | GroupM | Shanghai | APAC | 4.5 |
| 47 | UNITE | GroupM | Shanghai | APAC | 4.5 |
| 49 | GroupM | GroupM | Taguig | APAC | 4.4 |
| 49 | OPENMIND | GroupM | Manila | APAC | 4.4 |
| 49 | Spark Foundry | Spark Foundry | Makati | APAC | 4.4 |
| 49 | Spark Foundry | Spark Foundry | Manila | APAC | 4.4 |
| 49 | Xaxis | GroupM Nexus | Taguig | APAC | 4.4 |
| 54 | TKL | DatVietVac | Ho Chi Minh City | APAC | 4.0 |
| 54 | UM | IPG Mediabrands | Singapore | APAC | 4.0 |
| 54 | UM | IPG Mediabrands | Jakarta | APAC | 4.0 |
| 57 | GroupM | GroupM | Mumbai | APAC | 2.0 |
| 57 | Spark Foundry | Spark Foundry | Jakarta | APAC | 2.0 |
| 59 | PT Wira Pamungkas Pariwara | GroupM | Jakarta | APAC | 1.1 |