Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | APAC | 800.7 |
| 2 | Heineken | APAC | 340.3 |
| 3 | Nestlé | APAC | 338.3 |
| 4 | PepsiCo | APAC | 329.2 |
| 5 | Mondelēz International | APAC | 325.2 |
| 6 | Alphabet | APAC | 275.1 |
| 7 | L'Oréal | APAC | 201.9 |
| 8 | Yum! Brands | APAC | 200.8 |
| 9 | Grab | APAC | 198.0 |
| 10 | Procter & Gamble | APAC | 197.3 |
| 11 | McDonald's | APAC | 176.3 |
| 12 | Samsung | APAC | 157.7 |
| 13 | ByteDance | APAC | 105.2 |
| 14 | ThaiBev | APAC | 102.1 |
| 15 | Aditya Birla Group | APAC | 92.6 |
| 16 | Abbott | APAC | 85.6 |
| 17 | BBK Electronics | APAC | 79.3 |
| 18 | Ting Hsin International Group | APAC | 78.8 |
| 19 | PT Paragon Technology and Innovation | APAC | 77.2 |
| 20 | BP | APAC | 73.0 |
| 21 | Amazon | APAC | 72.0 |
| 22 | VPBank | APAC | 68.5 |
| 23 | GSK | APAC | 67.1 |
| 24 | Chợ Tốt | APAC | 66.4 |
| 25 | Swiggy | APAC | 61.2 |
| 26 | The Coca-Cola Company | APAC | 59.7 |
| 27 | The Walt Disney Company | APAC | 58.2 |
| 28 | Bilibili | APAC | 57.8 |
| 29 | Bayer Group | APAC | 54.9 |
| 30 | Upstox | APAC | 54.4 |
| 31 | Johnson & Johnson | APAC | 50.0 |
| 32 | Sony | APAC | 49.7 |
| 33 | Lotus Herbals | APAC | 49.1 |
| 34 | Tencent | APAC | 46.0 |
| 35 | Bharti Airtel | APAC | 44.4 |
| 36 | Fiture | APAC | 42.0 |
| 37 | Haleon | APAC | 41.6 |
| 38 | Universal Robina Corporation | APAC | 40.8 |
| 39 | ITC Limited | APAC | 40.4 |
| 40 | BCA Digital | APAC | 40.2 |
| 40 | Truecaller | APAC | 40.2 |
| 42 | Biti's | APAC | 37.8 |
| 43 | Philips | APAC | 37.3 |
| 44 | Shell | APAC | 37.2 |
| 45 | Raymond | APAC | 36.3 |
| 45 | Renault | APAC | 36.3 |
| 47 | Amerta Indah Otsuka | APAC | 36.2 |
| 48 | Baidu | APAC | 33.6 |
| 48 | HEYTEA | APAC | 33.6 |
| 50 | Dell Technologies | APAC | 32.9 |
| 51 | adidas | APAC | 29.2 |
| 52 | Alibaba Group | APAC | 28.8 |
| 53 | Danone | APAC | 28.5 |
| 54 | Imagine Marketing Limited | APAC | 28.2 |
| 54 | Meesho | APAC | 28.2 |
| 54 | The Hershey Company | APAC | 28.2 |
| 57 | Geely | APAC | 26.8 |
| 58 | The Ford Motor Company | APAC | 25.4 |
| 59 | CR Sanjiu | APAC | 25.2 |
| 59 | Jahwa | APAC | 25.2 |
| 59 | Moody | APAC | 25.2 |
| 59 | The a2 Milk Company | APAC | 25.2 |
| 59 | Victoria's Secret | APAC | 25.2 |
| 59 | Yili Group | APAC | 25.2 |
| 65 | VCCorp | APAC | 24.4 |
| 66 | HDFC Bank | APAC | 24.2 |
| 66 | Noise | APAC | 24.2 |
| 68 | BARDI | APAC | 24.1 |
| 68 | Gojek | APAC | 24.1 |
| 68 | LinkAja | APAC | 24.1 |
| 68 | Yayasan Mudra Swari Saraswati | APAC | 24.1 |
| 72 | Ms. Bach Tuyet | APAC | 24.0 |
| 72 | Traveloka | APAC | 24.0 |
| 74 | Kimberly-Clark | APAC | 20.5 |
| 75 | Titan Company | APAC | 20.2 |
| 76 | Kraft Heinz Company | APAC | 20.1 |
| 77 | Blibli | APAC | 20.0 |
| 77 | Generali Group | APAC | 20.0 |
| 77 | Sanofi | APAC | 20.0 |
| 80 | Tata Group | APAC | 17.1 |
| 81 | Bioderma | APAC | 16.8 |
| 81 | Carlsberg Group | APAC | 16.8 |
| 81 | CR Snow | APAC | 16.8 |
| 81 | FILA | APAC | 16.8 |
| 81 | Huaxizi | APAC | 16.8 |
| 81 | Nayuki | APAC | 16.8 |
| 81 | New Balance | APAC | 16.8 |
| 88 | Boondh | APAC | 16.1 |
| 88 | Indofood | APAC | 16.1 |
| 88 | Luminous | APAC | 16.1 |
| 88 | PT Super Wahana Tehno | APAC | 16.1 |
| 88 | Spotify | APAC | 16.1 |
| 88 | Telkom Indonesia | APAC | 16.1 |
| 94 | Pernod Ricard | APAC | 16.0 |
| 94 | Techcombank | APAC | 16.0 |
| 94 | Zespri | APAC | 16.0 |
| 97 | Xiaohongshu | APAC | 13.2 |
| 98 | FrieslandCampina | APAC | 12.4 |
| 99 | Intel | APAC | 12.1 |
| 99 | Perfetti Van Melle | APAC | 12.1 |
| 99 | Reckitt | APAC | 12.1 |
| 102 | Suntory | APAC | 8.8 |
| 102 | United Nations | APAC | 8.8 |
| 104 | Bigo Technology | APAC | 8.4 |
| 104 | Burberry | APAC | 8.4 |
| 104 | Chi Forest | APAC | 8.4 |
| 104 | ExxonMobil | APAC | 8.4 |
| 104 | F&F | APAC | 8.4 |
| 104 | Fossil | APAC | 8.4 |
| 104 | Glico | APAC | 8.4 |
| 104 | Kering | APAC | 8.4 |
| 104 | KIRKBI | APAC | 8.4 |
| 104 | NongFu Spring | APAC | 8.4 |
| 104 | The Swatch Group | APAC | 8.4 |
| 104 | Tianjin Ding Qiao Food Service | APAC | 8.4 |
| 104 | APAC | 8.4 | |
| 104 | Zion | APAC | 8.4 |
| 118 | Asian Paints | APAC | 8.1 |
| 118 | Godrej Group | APAC | 8.1 |
| 118 | Zee Entertainment Enterprises | APAC | 8.1 |
| 121 | Ariston | APAC | 8.0 |
| 121 | CK Hutchison Holdings | APAC | 8.0 |
| 121 | Djarum | APAC | 8.0 |
| 121 | Fiat Chrysler Automobiles | APAC | 8.0 |
| 121 | Immsi | APAC | 8.0 |
| 121 | Panasonic | APAC | 8.0 |
| 121 | Prudential | APAC | 8.0 |
| 121 | Sinar Mas | APAC | 8.0 |
| 129 | Amorepacific | APAC | 4.4 |
| 129 | Axiata | APAC | 4.4 |
| 129 | CG Studio | APAC | 4.4 |
| 129 | Mynt - Globe Fintech Innovations | APAC | 4.4 |
| 129 | PETRONAS | APAC | 4.4 |
| 129 | The Estée Lauder Companies | APAC | 4.4 |
| 129 | Uniben | APAC | 4.4 |
| 136 | Adani Group | APAC | 4.0 |
| 136 | Anheuser-Busch InBev | APAC | 4.0 |
| 136 | Astra International | APAC | 4.0 |
| 136 | Bank Jago | APAC | 4.0 |
| 136 | Be Group | APAC | 4.0 |
| 136 | Beiersdorf | APAC | 4.0 |
| 136 | Binance | APAC | 4.0 |
| 136 | Daimler | APAC | 4.0 |
| 136 | DSP Mutual Funds | APAC | 4.0 |
| 136 | Eiger | APAC | 4.0 |
| 136 | Fonterra | APAC | 4.0 |
| 136 | FPT Corporation | APAC | 4.0 |
| 136 | GoTo | APAC | 4.0 |
| 136 | HealthifyMe | APAC | 4.0 |
| 136 | Hyundai Motor Group | APAC | 4.0 |
| 136 | Info Edge | APAC | 4.0 |
| 136 | JK Cement | APAC | 4.0 |
| 136 | Kent RO Systems | APAC | 4.0 |
| 136 | LG | APAC | 4.0 |
| 136 | Mahindra Group | APAC | 4.0 |
| 136 | MakeMyTrip | APAC | 4.0 |
| 136 | maxingvest ag | APAC | 4.0 |
| 136 | Midplaza Holding | APAC | 4.0 |
| 136 | Mohalla Tech | APAC | 4.0 |
| 136 | Nilkamal | APAC | 4.0 |
| 136 | Nippon Life Insurance Company | APAC | 4.0 |
| 136 | Pacific Century Group | APAC | 4.0 |
| 136 | Pearson | APAC | 4.0 |
| 136 | Petra Foods | APAC | 4.0 |
| 136 | Phu Nhuan Jewelry | APAC | 4.0 |
| 136 | Riot Games | APAC | 4.0 |
| 136 | RPG Group | APAC | 4.0 |
| 136 | Sao Thai Duong | APAC | 4.0 |
| 136 | Sea | APAC | 4.0 |
| 136 | Starbucks | APAC | 4.0 |
| 136 | The Times Group | APAC | 4.0 |
| 136 | TMRW | APAC | 4.0 |
| 136 | Toyota Motor Corporation | APAC | 4.0 |
| 136 | TPBank | APAC | 4.0 |
| 136 | Viettel | APAC | 4.0 |
| 136 | VNG Corporation | APAC | 4.0 |
| 136 | Walmart | APAC | 4.0 |
| 136 | Wipro Enterprises | APAC | 4.0 |
| 136 | XL Axiata | APAC | 4.0 |
| 136 | Zenius Education | APAC | 4.0 |