Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Ally | Financial Services | North America | 105.8 |
| 2 | Excedrin | Pharma & Healthcare | North America | 50.0 |
| 3 | Ad Council / Brady Center to Prevent Gun Violence | Non-profit, public sector & education | North America | 43.1 |
| 4 | depositions.com | Media & Publishing | North America | 37.2 |
| 5 | AT&T | Telecoms & Utilities | North America | 34.5 |
| 6 | State Farm | Financial Services | North America | 30.1 |
| 7 | Samsung Galaxy | Technology & Electronics | North America | 30.0 |
| 7 | Uber | Transport & Tourism | North America | 30.0 |
| 9 | Kenneth Cole / Zynga | Technology & Electronics | North America | 26.5 |
| 10 | Bank of Montreal | Financial Services | North America | 25.8 |
| 10 | Little Caesars | Retail | North America | 25.8 |
| 10 | Pringles | Food | North America | 25.8 |
| 10 | Procter & Gamble | Toiletries & Cosmetics | North America | 25.8 |
| 10 | United States Golf Association | Leisure & Entertainment | North America | 25.8 |
| 10 | Voltaren | Pharma & Healthcare | North America | 25.8 |
| 16 | Dole | Food | North America | 21.5 |
| 17 | Charter Schools USA | Non-profit, public sector & education | North America | 17.2 |
| 17 | HBO Max | Media & Publishing | North America | 17.2 |
| 17 | Moose Toys | Leisure & Entertainment | North America | 17.2 |
| 17 | Play+ | Financial Services | North America | 17.2 |
| 17 | Starmark | Business & Industrial | North America | 17.2 |
| 22 | Ad Council / American Immigration Council | Non-profit, public sector & education | North America | 8.6 |
| 22 | HP | Technology & Electronics | North America | 8.6 |
| 22 | Ocean Spray | Soft Drinks | North America | 8.6 |
| 25 | M&M's | Food | North America | 5.0 |
| 26 | Aeroplan | Transport & Tourism | North America | 4.3 |
| 26 | AT&T Business | Telecoms & Utilities | North America | 4.3 |
| 26 | Cricket Wireless | Telecoms & Utilities | North America | 4.3 |
| 26 | Hard Rock International | Retail | North America | 4.3 |
| 26 | Hyundai | Automotive | North America | 4.3 |
| 26 | Mondelēz International | Food | North America | 4.3 |
| 26 | The Biden/Harris 2020 Presidential Campaign | Non-profit, public sector & education | North America | 4.3 |