Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | 99 | Transport & Tourism | LATAM | 80.5 |
| 2 | Duolingo | Media & Publishing | LATAM | 70.3 |
| 3 | Chevrolet | Automotive | LATAM | 68.6 |
| 4 | Burger King | Retail | LATAM | 56.4 |
| 5 | MODO | Financial Services | LATAM | 44.5 |
| 6 | Cerveza Andes | Alcoholic Drinks | LATAM | 40.5 |
| 7 | Domino's Pizza | Retail | LATAM | 40.3 |
| 7 | Laboratorio Hermes Pardini | Pharma & Healthcare | LATAM | 40.3 |
| 9 | Rappi | Retail | LATAM | 36.4 |
| 10 | Stella Artois | Alcoholic Drinks | LATAM | 36.3 |
| 11 | TIM | Telecoms & Utilities | LATAM | 34.0 |
| 12 | MAC Cosmetics | Toiletries & Cosmetics | LATAM | 32.4 |
| 13 | Itaú Unibanco | Financial Services | LATAM | 32.2 |
| 14 | Heineken | Alcoholic Drinks | LATAM | 28.3 |
| 14 | YPF | Business & Industrial | LATAM | 28.3 |
| 16 | Neutrogena | Toiletries & Cosmetics | LATAM | 28.2 |
| 17 | Degree | Toiletries & Cosmetics | LATAM | 24.3 |
| 17 | Issue | Toiletries & Cosmetics | LATAM | 24.3 |
| 17 | TECHO | Non-profit, public sector & education | LATAM | 24.3 |
| 20 | Avon | Toiletries & Cosmetics | LATAM | 24.2 |
| 20 | Jeep | Automotive | LATAM | 24.2 |
| 20 | TikTok | Media & Publishing | LATAM | 24.2 |
| 23 | Asociación de Cooperativas Argentinas | Food | LATAM | 20.2 |
| 23 | Tulipán | Pharma & Healthcare | LATAM | 20.2 |
| 25 | Banco do Brasil | Financial Services | LATAM | 20.1 |
| 26 | Fiat | Automotive | LATAM | 16.1 |
| 26 | Johnson & Johnson | Toiletries & Cosmetics | LATAM | 16.1 |
| 26 | Riachuelo | Retail | LATAM | 16.1 |
| 29 | McDonald's / Coca-Cola | Retail | LATAM | 12.1 |
| 29 | O Boticário | Toiletries & Cosmetics | LATAM | 12.1 |
| 29 | RaÃzen | Business & Industrial | LATAM | 12.1 |
| 32 | Amnesty International | Non-profit, public sector & education | LATAM | 8.1 |
| 32 | Dove | Toiletries & Cosmetics | LATAM | 8.1 |
| 32 | Dr. Lemon | Soft Drinks | LATAM | 8.1 |
| 32 | Lysol | Household & Domestic | LATAM | 8.1 |
| 32 | M&M's | Food | LATAM | 8.1 |
| 32 | Movistar | Telecoms & Utilities | LATAM | 8.1 |
| 32 | Newsan | Business & Industrial | LATAM | 8.1 |
| 32 | Nissan | Automotive | LATAM | 8.1 |
| 32 | Rexona | Toiletries & Cosmetics | LATAM | 8.1 |
| 32 | Sadia | Food | LATAM | 8.1 |
| 32 | WABI | Retail | LATAM | 8.1 |
| 32 | YogurÃsimo | Food | LATAM | 8.1 |
| 44 | Beefeater Gin | Alcoholic Drinks | LATAM | 4.0 |
| 44 | Blasfemia | Alcoholic Drinks | LATAM | 4.0 |
| 44 | Carefree | Toiletries & Cosmetics | LATAM | 4.0 |
| 44 | Charly | Clothing & Accessories | LATAM | 4.0 |
| 44 | Chequeado | Non-profit, public sector & education | LATAM | 4.0 |
| 44 | Chocolates Brasil Cacau | Food | LATAM | 4.0 |
| 44 | Dorflex | Pharma & Healthcare | LATAM | 4.0 |
| 44 | Grupo Dignidade | Non-profit, public sector & education | LATAM | 4.0 |
| 44 | Itaú Empresas | Financial Services | LATAM | 4.0 |
| 44 | L'Oréal | Toiletries & Cosmetics | LATAM | 4.0 |
| 44 | La Roche-Posay | Toiletries & Cosmetics | LATAM | 4.0 |
| 44 | Localiza | Transport & Tourism | LATAM | 4.0 |
| 44 | Niely Cor&Ton | Toiletries & Cosmetics | LATAM | 4.0 |
| 44 | Oi Fibra | Telecoms & Utilities | LATAM | 4.0 |
| 44 | OMO | Household & Domestic | LATAM | 4.0 |
| 44 | Outback Steakhouse | Retail | LATAM | 4.0 |
| 44 | Renault | Automotive | LATAM | 4.0 |
| 44 | SeSocio | Financial Services | LATAM | 4.0 |
| 44 | SKY | Media & Publishing | LATAM | 4.0 |
| 44 | The Bar | Media & Publishing | LATAM | 4.0 |
| 44 | Warner Bros | Media & Publishing | LATAM | 4.0 |
| 44 | Yves Saint Laurent | Toiletries & Cosmetics | LATAM | 4.0 |