Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
Rank | Advertiser | Region | Points |
---|---|---|---|
1 | Anheuser-Busch InBev | LATAM | 80.8 |
2 | Beijing Xiaoju Technology | LATAM | 80.5 |
3 | Duolingo | LATAM | 70.3 |
4 | General Motors | LATAM | 68.6 |
5 | Restaurant Brands International | LATAM | 56.4 |
6 | Johnson & Johnson | LATAM | 48.4 |
7 | Play Digital S.A. | LATAM | 44.5 |
8 | Unilever | LATAM | 44.4 |
9 | Domino's | LATAM | 40.3 |
9 | Grupo Pardini | LATAM | 40.3 |
11 | Rappi | LATAM | 36.4 |
12 | Itaúsa | LATAM | 36.2 |
13 | Gruppo TIM | LATAM | 34.0 |
14 | Estée Lauder Companies | LATAM | 32.4 |
15 | Heineken | LATAM | 28.3 |
15 | YPF | LATAM | 28.3 |
17 | Godrej Group | LATAM | 24.3 |
17 | TECHO | LATAM | 24.3 |
19 | ByteDance | LATAM | 24.2 |
19 | Natura&Co | LATAM | 24.2 |
19 | Stellantis | LATAM | 24.2 |
22 | Asociación de Cooperativas Argentinas | LATAM | 20.2 |
22 | Kopelco | LATAM | 20.2 |
22 | The Coca-Cola Company | LATAM | 20.2 |
25 | Banco do Brasil | LATAM | 20.1 |
26 | Fiat Chrysler Automobiles | LATAM | 16.1 |
26 | Grupo Guararapes | LATAM | 16.1 |
26 | L'Oréal | LATAM | 16.1 |
29 | Cosan | LATAM | 12.1 |
29 | Grupo Boticário | LATAM | 12.1 |
29 | McDonald's | LATAM | 12.1 |
29 | Renault | LATAM | 12.1 |
29 | Royal Dutch Shell | LATAM | 12.1 |
34 | Amnesty International | LATAM | 8.1 |
34 | BRF | LATAM | 8.1 |
34 | Grupo Cepas | LATAM | 8.1 |
34 | La SerenÃsima | LATAM | 8.1 |
34 | Mars | LATAM | 8.1 |
34 | Newsan | LATAM | 8.1 |
34 | Reckitt | LATAM | 8.1 |
34 | Telefónica | LATAM | 8.1 |
42 | AT&T | LATAM | 4.0 |
42 | Bloomin' Brands | LATAM | 4.0 |
42 | Charly | LATAM | 4.0 |
42 | Chequeado | LATAM | 4.0 |
42 | Diageo | LATAM | 4.0 |
42 | Grupo CRM | LATAM | 4.0 |
42 | Grupo Dignidade | LATAM | 4.0 |
42 | Grupo Werthein | LATAM | 4.0 |
42 | Localiza | LATAM | 4.0 |
42 | Oi | LATAM | 4.0 |
42 | Pernod Ricard | LATAM | 4.0 |
42 | Sanofi | LATAM | 4.0 |
42 | SeSocio | LATAM | 4.0 |