Overview | MMA Global

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - LATAM 2021

Rank Advertiser Region Points
1 Anheuser-Busch InBev LATAM 80.8
2 Beijing Xiaoju Technology LATAM 80.5
3 Duolingo LATAM 70.3
4 General Motors LATAM 68.6
5 Restaurant Brands International LATAM 56.4
6 Johnson & Johnson LATAM 48.4
7 Play Digital S.A. LATAM 44.5
8 Unilever LATAM 44.4
9 Domino's LATAM 40.3
9 Grupo Pardini LATAM 40.3
11 Rappi LATAM 36.4
12 Itaúsa LATAM 36.2
13 Gruppo TIM LATAM 34.0
14 Estée Lauder Companies LATAM 32.4
15 Heineken LATAM 28.3
15 YPF LATAM 28.3
17 Godrej Group LATAM 24.3
17 TECHO LATAM 24.3
19 ByteDance LATAM 24.2
19 Natura&Co LATAM 24.2
19 Stellantis LATAM 24.2
22 Asociación de Cooperativas Argentinas LATAM 20.2
22 Kopelco LATAM 20.2
22 The Coca-Cola Company LATAM 20.2
25 Banco do Brasil LATAM 20.1
26 Fiat Chrysler Automobiles LATAM 16.1
26 Grupo Guararapes LATAM 16.1
26 L'Oréal LATAM 16.1
29 Cosan LATAM 12.1
29 Grupo Boticário LATAM 12.1
29 McDonald's LATAM 12.1
29 Renault LATAM 12.1
29 Royal Dutch Shell LATAM 12.1
34 Amnesty International LATAM 8.1
34 BRF LATAM 8.1
34 Grupo Cepas LATAM 8.1
34 La Serenísima LATAM 8.1
34 Mars LATAM 8.1
34 Newsan LATAM 8.1
34 Reckitt LATAM 8.1
34 Telefónica LATAM 8.1
42 AT&T LATAM 4.0
42 Bloomin' Brands LATAM 4.0
42 Charly LATAM 4.0
42 Chequeado LATAM 4.0
42 Diageo LATAM 4.0
42 Grupo CRM LATAM 4.0
42 Grupo Dignidade LATAM 4.0
42 Grupo Werthein LATAM 4.0
42 Localiza LATAM 4.0
42 Oi LATAM 4.0
42 Pernod Ricard LATAM 4.0
42 Sanofi LATAM 4.0
42 SeSocio LATAM 4.0