Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Region | Points |
|---|---|---|---|
| 1 | Wunderman Thompson | Global | 396.1 |
| 2 | Leo Burnett | Global | 221.2 |
| 3 | Ogilvy | Global | 158.0 |
| 4 | Standby Creative Group | Global | 156.9 |
| 5 | Dentsu Redder | Global | 142.7 |
| 6 | Carnival | Global | 136.5 |
| 7 | Toaster | Global | 131.2 |
| 8 | Publicis | Global | 121.8 |
| 9 | dentsu | Global | 108.7 |
| 10 | BBDO | Global | 103.6 |
| 11 | Inspire | Global | 100.7 |
| 12 | Hakuhodo | Global | 96.1 |
| 13 | VMLY&R | Global | 95.5 |
| 14 | CP+B | Global | 80.5 |
| 15 | WMcCann | Global | 72.5 |
| 16 | Starmark | Global | 71.7 |
| 17 | McKinney | Global | 68.9 |
| 18 | Cats & Dogs | Global | 62.6 |
| 19 | Creative Hunts | Global | 51.9 |
| 20 | M&C Saatchi | Global | 50.0 |
| 21 | Lowe Lintas | Global | 48.4 |
| 22 | TBWA\Vietnam | Global | 43.8 |
| 23 | Reklamania | Global | 42.6 |
| 24 | Contentine | Global | 40.1 |
| 24 | DUKE | Global | 40.1 |
| 27 | The Purpose Group | Global | 38.3 |
| 28 | Biz Eyes | Global | 36.1 |
| 29 | Anomaly | Global | 34.7 |
| 30 | dentsu MB | Global | 34.3 |
| 31 | Innocean Worldwide | Global | 32.9 |
| 32 | Ambilhati | Global | 32.6 |
| 33 | HavasPlus | Global | 30.0 |
| 34 | Wieden+Kennedy | Global | 28.0 |
| 35 | i2mago | Global | 26.9 |
| 36 | CAST Production | Global | 25.0 |
| 37 | Inbrax | Global | 24.3 |
| 38 | Creativeland | Global | 24.2 |
| 38 | Taproot Dentsu | Global | 24.2 |
| 40 | Berakar Komunikasi | Global | 24.1 |
| 40 | Mata Angin | Global | 24.1 |
| 40 | Romp | Global | 24.1 |
| 43 | DPZ&T | Global | 22.2 |
| 43 | Havas | Global | 22.2 |
| 45 | NHN AD | Global | 20.0 |
| 46 | Pencil.creative | Global | 18.0 |
| 47 | McCann | Global | 16.8 |
| 48 | Commonwealth//McCann | Global | 16.2 |
| 49 | Leo Burnett Tailor Made | Global | 16.1 |
| 50 | ZEE | Global | 16.0 |
| 51 | GTB | Global | 14.1 |
| 52 | FCB | Global | 12.9 |
| 52 | Grey | Global | 12.9 |
| 54 | Flock | Global | 12.1 |
| 54 | Hudhud | Global | 12.1 |
| 54 | Ideia3 | Global | 12.1 |
| 57 | Don | Global | 10.1 |
| 58 | Aurora | Global | 9.0 |
| 59 | Studio 10 | Global | 8.8 |
| 60 | Pereira O'Dell | Global | 8.6 |
| 61 | Nabulu | Global | 8.5 |
| 62 | dentsu X | Global | 8.4 |
| 63 | DOJO | Global | 8.1 |
| 63 | Energy BBDO | Global | 8.1 |
| 63 | Studio Click | Global | 8.1 |
| 63 | TBWA\Buenos Aires | Global | 8.1 |
| 67 | BRAND Et Al | Global | 8.0 |
| 68 | Pinetech Media | Global | 7.8 |
| 69 | Arcade | Global | 7.7 |
| 70 | TBWA\Istanbul | Global | 6.3 |
| 71 | Artplan | Global | 6.0 |
| 72 | DDB | Global | 4.4 |
| 72 | seven ad | Global | 4.4 |
| 74 | Bind | Global | 4.3 |
| 74 | Nays | Global | 4.3 |
| 76 | 365 Derece | Global | 4.0 |
| 76 | Africa | Global | 4.0 |
| 76 | Alametifarika | Global | 4.0 |
| 76 | Dhélet VMLY&R | Global | 4.0 |
| 76 | Finch | Global | 4.0 |
| 76 | H2O United | Global | 4.0 |
| 76 | HOY | Global | 4.0 |
| 76 | Khangarue Media | Global | 4.0 |
| 76 | Metro8909 | Global | 4.0 |
| 76 | Santa Clara | Global | 4.0 |
| 76 | TANK Worldwide | Global | 4.0 |
| 76 | TBWA\Frederick | Global | 4.0 |
| 76 | The Gang Agency | Global | 4.0 |
| 89 | CMW | Global | 2.0 |
| 89 | CUBOCC | Global | 2.0 |
| 89 | Fuega | Global | 2.0 |
| 89 | GUT | Global | 2.0 |