Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | Mindshare Worldwide | WPP | Global | 1303.7 |
| 2 | Dentsu International | Dentsu | Global | 826.3 |
| 3 | MediaCom | WPP | Global | 557.1 |
| 4 | Wunderman Thompson | WPP | Global | 444.4 |
| 5 | IPG Mediabrands | Interpublic Group | Global | 442.2 |
| 6 | Wavemaker | WPP | Global | 329.2 |
| 7 | OMD Worldwide | Omnicom Group | Global | 280.7 |
| 8 | Starcom | Publicis Groupe | Global | 255.6 |
| 9 | Leo Burnett | Publicis Groupe | Global | 237.3 |
| 10 | Ogilvy | WPP | Global | 207.6 |
| 11 | Havas Media Group | Havas Group | Global | 184.6 |
| 12 | Publicis Worldwide | Publicis Groupe | Global | 166.3 |
| 13 | Spark Foundry | Publicis Groupe | Global | 153.4 |
| 14 | VMLY&R | WPP | Global | 132.8 |
| 15 | GroupM | WPP | Global | 123.1 |
| 16 | Duke Group | Global | 120.2 | |
| 17 | BBDO Worldwide | Omnicom Group | Global | 111.6 |
| 18 | Essence | WPP | Global | 105.8 |
| 19 | McCann Worldgroup | Interpublic Group | Global | 105.5 |
| 20 | Hakuhodo | Hakuhodo DY Group | Global | 96.1 |
| 21 | FCB | Interpublic Group | Global | 93.5 |
| 22 | Zenith | Publicis Groupe | Global | 89.3 |
| 23 | PHD Worldwide | Omnicom Group | Global | 84.5 |
| 24 | Crispin Porter + Bogusky | Stagwell | Global | 80.5 |
| 25 | The Brandtech Group | Global | 80.2 | |
| 26 | R/GA | Interpublic Group | Global | 76.5 |
| 27 | Weber Shandwick | Interpublic Group | Global | 75.8 |
| 28 | Digitas | Publicis Groupe | Global | 72.9 |
| 29 | Cheil Worldwide | Global | 68.9 | |
| 30 | TBWA Worldwide | Omnicom Group | Global | 66.3 |
| 31 | Hearts & Science | Omnicom Group | Global | 60.3 |
| 32 | Havas Creative Group | Havas Group | Global | 56.3 |
| 33 | The&Partnership | WPP | Global | 54.7 |
| 34 | M&C Saatchi | Global | 54.0 | |
| 35 | Madison World | Global | 52.7 | |
| 36 | MullenLowe Group | Interpublic Group | Global | 52.4 |
| 37 | The Hunter Group | Global | 51.9 | |
| 38 | DDB Worldwide | Omnicom Group | Global | 40.6 |
| 39 | Grupo Muchnik | Global | 36.4 | |
| 40 | Publicis Media | Publicis Groupe | Global | 36.3 |
| 41 | MSL | Publicis Groupe | Global | 35.7 |
| 42 | Anomaly | Stagwell | Global | 34.7 |
| 43 | Innocean Worldwide | Global | 32.9 | |
| 44 | FAB | Global | 32.6 | |
| 45 | AdX Holding B.V | Global | 32.3 | |
| 46 | Deloitte | Global | 25.8 | |
| 47 | Grey Group | WPP | Global | 25.0 |
| 48 | Wild Fi | Global | 24.3 | |
| 49 | Flock | Global | 24.1 | |
| 49 | Mata Angin | PINC Paragon Incorporation | Global | 24.1 |
| 51 | FLAGCX | Global | 22.2 | |
| 52 | Lava Digital Group | Global | 20.0 | |
| 53 | Pencil Group | Global | 18.0 | |
| 54 | BlueMedia | Global | 16.8 | |
| 55 | Golden Communication Group | Global | 16.0 | |
| 55 | Square Group | Global | 16.0 | |
| 57 | GTB | WPP | Global | 14.1 |
| 58 | DJE Holdings | Global | 12.0 | |
| 58 | GroupCom | Global | 12.0 | |
| 60 | OLIVER | Global | 8.1 | |
| 61 | ALVA | Global | 8.0 | |
| 61 | Et Al | Global | 8.0 | |
| 61 | Performics | Publicis Groupe | Global | 8.0 |
| 64 | Dreamers.gr | Global | 6.0 | |
| 65 | Nays | Global | 4.3 | |
| 66 | Saatchi & Saatchi | Publicis Groupe | Global | 4.0 |
| 66 | The Jupiter & Partners | Global | 4.0 |