Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Region | Points |
|---|---|---|---|
| 1 | Mindshare Worldwide | EMEA | 285.9 |
| 1 | Mindshare Worldwide | EMEA | 285.9 |
| 3 | IPG Mediabrands | EMEA | 278.5 |
| 3 | IPG Mediabrands | EMEA | 278.5 |
| 5 | Wunderman Thompson | EMEA | 254.0 |
| 5 | Wunderman Thompson | EMEA | 254.0 |
| 7 | Havas Media Group | EMEA | 172.4 |
| 7 | Havas Media Group | EMEA | 172.4 |
| 9 | OMD Worldwide | EMEA | 135.1 |
| 9 | OMD Worldwide | EMEA | 135.1 |
| 11 | Dentsu International | EMEA | 120.4 |
| 11 | Dentsu International | EMEA | 120.4 |
| 13 | Duke Group | EMEA | 120.2 |
| 13 | Duke Group | EMEA | 120.2 |
| 15 | MediaCom | EMEA | 102.2 |
| 15 | MediaCom | EMEA | 102.2 |
| 17 | GroupM | EMEA | 86.5 |
| 17 | GroupM | EMEA | 86.5 |
| 19 | Publicis Worldwide | EMEA | 81.3 |
| 19 | Publicis Worldwide | EMEA | 81.3 |
| 21 | The Brandtech Group | EMEA | 80.2 |
| 21 | The Brandtech Group | EMEA | 80.2 |
| 23 | Spark Foundry | EMEA | 78.6 |
| 23 | Spark Foundry | EMEA | 78.6 |
| 25 | Wavemaker | EMEA | 74.7 |
| 25 | Wavemaker | EMEA | 74.7 |
| 27 | VMLY&R | EMEA | 69.4 |
| 27 | VMLY&R | EMEA | 69.4 |
| 29 | Ogilvy | EMEA | 52.8 |
| 29 | Ogilvy | EMEA | 52.8 |
| 31 | Leo Burnett | EMEA | 52.4 |
| 31 | Leo Burnett | EMEA | 52.4 |
| 33 | Zenith | EMEA | 48.1 |
| 33 | Zenith | EMEA | 48.1 |
| 35 | Starcom | EMEA | 37.5 |
| 35 | Starcom | EMEA | 37.5 |
| 37 | Publicis Media | EMEA | 36.3 |
| 37 | Publicis Media | EMEA | 36.3 |
| 39 | AdX Holding B.V | EMEA | 32.3 |
| 39 | AdX Holding B.V | EMEA | 32.3 |
| 41 | PHD Worldwide | EMEA | 30.2 |
| 41 | PHD Worldwide | EMEA | 30.2 |
| 43 | Digitas | EMEA | 24.0 |
| 43 | Digitas | EMEA | 24.0 |
| 45 | DDB Worldwide | EMEA | 16.0 |
| 45 | DDB Worldwide | EMEA | 16.0 |
| 47 | GTB | EMEA | 14.1 |
| 47 | GTB | EMEA | 14.1 |
| 49 | DJE Holdings | EMEA | 12.0 |
| 49 | DJE Holdings | EMEA | 12.0 |
| 51 | TBWA Worldwide | EMEA | 10.3 |
| 51 | TBWA Worldwide | EMEA | 10.3 |
| 53 | Havas Creative Group | EMEA | 10.1 |
| 53 | Havas Creative Group | EMEA | 10.1 |
| 55 | The&Partnership | EMEA | 8.5 |
| 55 | The&Partnership | EMEA | 8.5 |
| 57 | Et Al | EMEA | 8.0 |
| 57 | Et Al | EMEA | 8.0 |
| 57 | Grey Group | EMEA | 8.0 |
| 57 | Grey Group | EMEA | 8.0 |
| 61 | Nays | EMEA | 4.3 |
| 61 | Nays | EMEA | 4.3 |
| 63 | MullenLowe Group | EMEA | 4.0 |
| 63 | MullenLowe Group | EMEA | 4.0 |
| 63 | Performics | EMEA | 4.0 |
| 63 | Performics | EMEA | 4.0 |
| 63 | The Jupiter & Partners | EMEA | 4.0 |
| 63 | The Jupiter & Partners | EMEA | 4.0 |