Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Africa | 210.4 |
| 2 | Tiger Brands | Africa | 142.6 |
| 3 | MatchKit | Africa | 80.2 |
| 3 | Yum! Brands | Africa | 80.2 |
| 5 | The Beverage Company | Africa | 76.2 |
| 6 | South Africa Government | Africa | 52.1 |
| 7 | Shoprite Holdings | Africa | 44.1 |
| 8 | Procter & Gamble | Africa | 40.3 |
| 9 | Vodafone | Africa | 40.1 |
| 10 | Nike | Africa | 36.1 |
| 10 | Vicinity Media | Africa | 36.1 |
| 12 | Meta | Africa | 32.1 |
| 12 | Pepkor | Africa | 32.1 |
| 12 | Telesure | Africa | 32.1 |
| 12 | The Walt Disney Company | Africa | 32.1 |
| 16 | Galito's | Africa | 28.1 |
| 16 | Nando's | Africa | 28.1 |
| 16 | Samsung | Africa | 28.1 |
| 19 | GlaxoSmithKline | Africa | 24.1 |
| 20 | Anheuser-Busch InBev | Africa | 24.0 |
| 20 | Praekelt Consulting | Africa | 24.0 |
| 20 | United Nations | Africa | 24.0 |
| 23 | The Coca-Cola Company | Africa | 20.1 |
| 24 | Absa Group | Africa | 12.0 |
| 24 | Dexter Dance School | Africa | 12.0 |
| 24 | Diageo | Africa | 12.0 |
| 24 | Montego Pet Nutrition | Africa | 12.0 |
| 24 | Philips | Africa | 12.0 |
| 24 | RisCura | Africa | 12.0 |
| 24 | Sanlam | Africa | 12.0 |
| 24 | Sanofi | Africa | 12.0 |
| 24 | Sony | Africa | 12.0 |
| 24 | South African Tourism | Africa | 12.0 |
| 24 | Standard Bank Group | Africa | 12.0 |
| 24 | Toyota Motor Corporation | Africa | 12.0 |
| 24 | Union Swiss | Africa | 12.0 |
| 37 | AVBOB | Africa | 8.0 |
| 37 | BMW | Africa | 8.0 |
| 37 | DowDuPont | Africa | 8.0 |
| 37 | Ferrero International | Africa | 8.0 |
| 37 | MTN Group | Africa | 8.0 |
| 37 | Nestlé | Africa | 8.0 |
| 37 | Tata Group | Africa | 8.0 |
| 37 | Tracker | Africa | 8.0 |
| 37 | White Star | Africa | 8.0 |
| 46 | Desmond & Leah Tutu Legacy Foundation | Africa | 4.0 |
| 46 | Fundi Capital | Africa | 4.0 |
| 46 | L'Oréal | Africa | 4.0 |
| 46 | Nampak | Africa | 4.0 |
| 46 | Oetker Group | Africa | 4.0 |
| 46 | The South African Presidency | Africa | 4.0 |