Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Lifebuoy | Toiletries & Cosmetics | APAC | 207.7 |
| 2 | UltraTech Cement | Business & Industrial | APAC | 175.7 |
| 3 | Oreo | Food | APAC | 153.3 |
| 4 | QQ Star Milk | Soft Drinks | APAC | 135.8 |
| 5 | McDonald's | Retail | APAC | 131.5 |
| 6 | Pepsi | Soft Drinks | APAC | 127.3 |
| 7 | Castrol | Automotive | APAC | 118.1 |
| 8 | Ford | Automotive | APAC | 113.5 |
| 9 | Clear | Toiletries & Cosmetics | APAC | 107.2 |
| 10 | Unilever Food Solutions | Food | APAC | 105.8 |
| 11 | Swiggy | Retail | APAC | 98.1 |
| 12 | Google Search | Technology & Electronics | APAC | 91.2 |
| 13 | KFC | Retail | APAC | 91.0 |
| 14 | Yili | Soft Drinks | APAC | 89.9 |
| 15 | L'Oréal | Toiletries & Cosmetics | APAC | 88.8 |
| 16 | Wang Laoji | Soft Drinks | APAC | 83.9 |
| 17 | Aditya Birla Capital | Financial Services | APAC | 80.6 |
| 18 | Boost | Soft Drinks | APAC | 80.4 |
| 19 | Redoxon | Pharma & Healthcare | APAC | 80.2 |
| 20 | KangShiFu | Soft Drinks | APAC | 76.5 |
| 21 | Amazon Prime Video | Media & Publishing | APAC | 68.5 |
| 22 | Lincoln | Automotive | APAC | 67.5 |
| 23 | Heineken | Alcoholic Drinks | APAC | 66.4 |
| 24 | Dove | Toiletries & Cosmetics | APAC | 62.6 |
| 25 | Head & Shoulders | Toiletries & Cosmetics | APAC | 62.4 |
| 26 | Bliblimart | Retail | APAC | 62.1 |
| 27 | Gillette | Toiletries & Cosmetics | APAC | 55.0 |
| 28 | Coca-Cola | Soft Drinks | APAC | 54.8 |
| 29 | Domex | Household & Domestic | APAC | 53.7 |
| 30 | Biti's Hunter | Retail | APAC | 52.8 |
| 31 | OnePlus | Technology & Electronics | APAC | 51.3 |
| 32 | Burger King | Retail | APAC | 51.1 |
| 33 | Antibio Pro | Pharma & Healthcare | APAC | 50.3 |
| 33 | Vo Lam Truyen Ky | Technology & Electronics | APAC | 50.3 |
| 35 | Maybelline | Toiletries & Cosmetics | APAC | 48.8 |
| 36 | Smartfren | Technology & Electronics | APAC | 48.2 |
| 37 | Tokopedia | Technology & Electronics | APAC | 44.6 |
| 38 | HDFC Bank | Financial Services | APAC | 44.3 |
| 39 | Technology & Electronics | APAC | 43.3 | |
| 40 | Durex | Pharma & Healthcare | APAC | 41.6 |
| 41 | Sprite | Soft Drinks | APAC | 40.6 |
| 42 | CEAT | Automotive | APAC | 40.3 |
| 42 | Fossil | Clothing & Accessories | APAC | 40.3 |
| 42 | MX Player | Media & Publishing | APAC | 40.3 |
| 45 | OCBC NISP | Financial Services | APAC | 40.2 |
| 45 | Wardah | Toiletries & Cosmetics | APAC | 40.2 |
| 47 | Prospan | Pharma & Healthcare | APAC | 40.1 |
| 47 | Tiger Beer | Alcoholic Drinks | APAC | 40.1 |
| 49 | Panasonic nanoeX | Technology & Electronics | APAC | 38.0 |
| 50 | Intel | Technology & Electronics | APAC | 36.3 |
| 51 | Cadbury Celebrations | Food | APAC | 35.1 |
| 51 | Samsung | Technology & Electronics | APAC | 35.1 |
| 53 | FamilyMart | Retail | APAC | 33.6 |
| 53 | Garnier | Toiletries & Cosmetics | APAC | 33.6 |
| 53 | Lay’s | Food | APAC | 33.6 |
| 53 | The Glenlivet | Alcoholic Drinks | APAC | 33.6 |
| 57 | Kia | Automotive | APAC | 32.9 |
| 58 | Lazada | Retail | APAC | 32.5 |
| 59 | Maggi | Food | APAC | 32.4 |
| 60 | MX TakaTak | Media & Publishing | APAC | 32.2 |
| 61 | FE Credit | Financial Services | APAC | 32.1 |
| 61 | Honda | Automotive | APAC | 32.1 |
| 63 | Chinsu Chili | Food | APAC | 31.5 |
| 64 | The Coffee House | Retail | APAC | 30.3 |
| 65 | Asian Paints | Household & Domestic | APAC | 28.6 |
| 66 | Rajasthan Royals | Leisure & Entertainment | APAC | 28.2 |
| 67 | Jago | Financial Services | APAC | 28.1 |
| 67 | Le Minerale | Soft Drinks | APAC | 28.1 |
| 67 | Pocari Sweat | Soft Drinks | APAC | 28.1 |
| 70 | Netflix | Media & Publishing | APAC | 26.3 |
| 70 | Swift Foods | Food | APAC | 26.3 |
| 72 | Alipay | Financial Services | APAC | 25.2 |
| 72 | Blackhead | Clothing & Accessories | APAC | 25.2 |
| 72 | Caltrate | Pharma & Healthcare | APAC | 25.2 |
| 72 | Country Garden | Business & Industrial | APAC | 25.2 |
| 72 | Olay | Toiletries & Cosmetics | APAC | 25.2 |
| 77 | Discovery+ | Media & Publishing | APAC | 24.5 |
| 78 | Airtel Payments Bank | Financial Services | APAC | 24.2 |
| 78 | Google Assistant | Technology & Electronics | APAC | 24.2 |
| 78 | Google Pay | Technology & Electronics | APAC | 24.2 |
| 78 | MakeMyTrip | Transport & Tourism | APAC | 24.2 |
| 82 | Indomie | Food | APAC | 24.1 |
| 82 | Kopi Negeri | Food | APAC | 24.1 |
| 82 | MPWR | Media & Publishing | APAC | 24.1 |
| 82 | Walls | Food | APAC | 24.1 |
| 82 | Wyeth Gold | Food | APAC | 24.1 |
| 87 | Calcium Corbiere | Pharma & Healthcare | APAC | 24.0 |
| 88 | Samsung Galaxy | Technology & Electronics | APAC | 22.2 |
| 89 | Shell | Automotive | APAC | 20.8 |
| 90 | Mentos | Food | APAC | 20.2 |
| 90 | Signature | Alcoholic Drinks | APAC | 20.2 |
| 92 | DANCOW FortiGro | Food | APAC | 20.1 |
| 92 | GoBiz | Technology & Electronics | APAC | 20.1 |
| 92 | Pond's | Toiletries & Cosmetics | APAC | 20.1 |
| 95 | Grab | Retail | APAC | 20.0 |
| 95 | GS Shop | Media & Publishing | APAC | 20.0 |
| 97 | Lux | Toiletries & Cosmetics | APAC | 18.1 |
| 98 | VinFast | Automotive | APAC | 18.0 |
| 99 | Baby Dove | Toiletries & Cosmetics | APAC | 17.5 |
| 99 | Cadbury 5 Star | Food | APAC | 17.5 |
| 101 | Bayer Philharmonic | Leisure & Entertainment | APAC | 16.8 |
| 101 | Cadillac | Automotive | APAC | 16.8 |
| 101 | Dior | Toiletries & Cosmetics | APAC | 16.8 |
| 101 | Leica | Technology & Electronics | APAC | 16.8 |
| 101 | LingoChamp | Media & Publishing | APAC | 16.8 |
| 101 | Oppo | Technology & Electronics | APAC | 16.8 |
| 101 | Techcombank | Financial Services | APAC | 16.8 |
| 101 | Tencent | Telecoms & Utilities | APAC | 16.8 |
| 101 | Vipshop | Retail | APAC | 16.8 |
| 101 | XGIMI | Technology & Electronics | APAC | 16.8 |
| 101 | Xiaomi | Technology & Electronics | APAC | 16.8 |
| 112 | Nescafe | Soft Drinks | APAC | 16.4 |
| 113 | Adda52 | Media & Publishing | APAC | 16.1 |
| 113 | Axe | Toiletries & Cosmetics | APAC | 16.1 |
| 113 | Cimory | Food | APAC | 16.1 |
| 113 | DANCOW Nutritods | Soft Drinks | APAC | 16.1 |
| 113 | Domino's Pizza | Retail | APAC | 16.1 |
| 113 | Johnnie Walker | Alcoholic Drinks | APAC | 16.1 |
| 113 | Paddle Pop | Food | APAC | 16.1 |
| 113 | Pizza Hut | Retail | APAC | 16.1 |
| 113 | Ruangguru | Technology & Electronics | APAC | 16.1 |
| 113 | S-26 Procal Gold | Food | APAC | 16.1 |
| 113 | Vim | Household & Domestic | APAC | 16.1 |
| 124 | Abbott | Pharma & Healthcare | APAC | 16.0 |
| 124 | Absolut | Alcoholic Drinks | APAC | 16.0 |
| 124 | MB Bank | Financial Services | APAC | 16.0 |
| 124 | Tiki | Retail | APAC | 16.0 |
| 124 | VIB Bank | Financial Services | APAC | 16.0 |
| 124 | ZaloPay | Financial Services | APAC | 16.0 |
| 130 | TikTok | Media & Publishing | APAC | 14.0 |
| 131 | Cho Tot | Media & Publishing | APAC | 13.1 |
| 131 | DTAC | Telecoms & Utilities | APAC | 13.1 |
| 131 | LEGO | Leisure & Entertainment | APAC | 13.1 |
| 134 | Unilever | Toiletries & Cosmetics | APAC | 12.8 |
| 134 | Whisper | Toiletries & Cosmetics | APAC | 12.8 |
| 136 | GCPL | Toiletries & Cosmetics | APAC | 12.4 |
| 136 | RSVP | Business & Industrial | APAC | 12.4 |
| 138 | Disney+ Hotstar | Media & Publishing | APAC | 12.1 |
| 138 | Lactogrow | Food | APAC | 12.1 |
| 138 | Max Life Insurance | Financial Services | APAC | 12.1 |
| 138 | Pantene | Toiletries & Cosmetics | APAC | 12.1 |
| 138 | Pepsodent | Toiletries & Cosmetics | APAC | 12.1 |
| 138 | Rejoice | Toiletries & Cosmetics | APAC | 12.1 |
| 138 | Rexona | Toiletries & Cosmetics | APAC | 12.1 |
| 138 | Too Yumm | Food | APAC | 12.1 |
| 146 | Bia Việt | Alcoholic Drinks | APAC | 12.0 |
| 147 | 7-Eleven | Retail | APAC | 10.0 |
| 147 | Cricbuzz | Media & Publishing | APAC | 10.0 |
| 149 | Eskinol | Toiletries & Cosmetics | APAC | 8.8 |
| 149 | Love Beauty and Planet | Toiletries & Cosmetics | APAC | 8.8 |
| 149 | Piattos | Food | APAC | 8.8 |
| 149 | Prudential | Financial Services | APAC | 8.8 |
| 149 | Viettel Telecom | Telecoms & Utilities | APAC | 8.8 |
| 149 | Whoo | Toiletries & Cosmetics | APAC | 8.8 |
| 155 | Audi | Automotive | APAC | 8.4 |
| 155 | BCA | Financial Services | APAC | 8.4 |
| 155 | CEMPro | Business & Industrial | APAC | 8.4 |
| 155 | Dove Chocolate | Toiletries & Cosmetics | APAC | 8.4 |
| 155 | Fu Shuliang | Pharma & Healthcare | APAC | 8.4 |
| 155 | Geely | Automotive | APAC | 8.4 |
| 155 | M-zone | Technology & Electronics | APAC | 8.4 |
| 155 | Porsche | Automotive | APAC | 8.4 |
| 155 | Teakoo | Soft Drinks | APAC | 8.4 |
| 155 | Tmall | Retail | APAC | 8.4 |
| 155 | Uniqlo | Retail | APAC | 8.4 |
| 155 | Xiaohongshu | Retail | APAC | 8.4 |
| 167 | Coinswitch | Financial Services | APAC | 8.1 |
| 167 | Colors | Telecoms & Utilities | APAC | 8.1 |
| 167 | Dell Technologies | Technology & Electronics | APAC | 8.1 |
| 167 | Flipkart | Retail | APAC | 8.1 |
| 167 | ITC Masterchef | Food | APAC | 8.1 |
| 167 | Jelimals | Food | APAC | 8.1 |
| 167 | MFine | Telecoms & Utilities | APAC | 8.1 |
| 167 | Pedigree | Household & Domestic | APAC | 8.1 |
| 167 | Sunfeast Dark Fantasy | Food | APAC | 8.1 |
| 176 | Anheuser-Busch InBev | Alcoholic Drinks | APAC | 8.0 |
| 176 | BAEMIN | Retail | APAC | 8.0 |
| 176 | BECK’S ICE | Alcoholic Drinks | APAC | 8.0 |
| 176 | Good Doctor | Technology & Electronics | APAC | 8.0 |
| 176 | Levi's | Clothing & Accessories | APAC | 8.0 |
| 176 | Nan Optipro Kid | Food | APAC | 8.0 |
| 176 | Nankid | Food | APAC | 8.0 |
| 176 | Nestlé Acti-V | Food | APAC | 8.0 |
| 176 | Pampers | Toiletries & Cosmetics | APAC | 8.0 |
| 176 | Royco | Food | APAC | 8.0 |
| 176 | S-26 Procal Nutrissentials | Soft Drinks | APAC | 8.0 |
| 176 | Sariwangi / Buavita / Bango / Royco / Jawara | Food | APAC | 8.0 |
| 176 | Warrior Energy Drink | Soft Drinks | APAC | 8.0 |
| 189 | Alfamart | Retail | APAC | 5.0 |
| 189 | Media & Publishing | APAC | 5.0 | |
| 189 | GoMart | Retail | APAC | 5.0 |
| 189 | Lipton | Soft Drinks | APAC | 5.0 |
| 189 | Oral-B | Toiletries & Cosmetics | APAC | 5.0 |
| 194 | Bear Brand Fortified RTD | Soft Drinks | APAC | 4.4 |
| 194 | Cadbury Dairy Milk | Food | APAC | 4.4 |
| 194 | Closeup | Toiletries & Cosmetics | APAC | 4.4 |
| 194 | Comfort | Household & Domestic | APAC | 4.4 |
| 194 | Frisian Flag 123/456 | Food | APAC | 4.4 |
| 194 | Google My Business | Media & Publishing | APAC | 4.4 |
| 194 | Mirinda | Soft Drinks | APAC | 4.4 |
| 194 | X-Men for Boss | Toiletries & Cosmetics | APAC | 4.4 |
| 202 | Accenture | Business & Industrial | APAC | 4.0 |
| 202 | Alpenliebe JuiCyfills | Food | APAC | 4.0 |
| 202 | AQUA | Technology & Electronics | APAC | 4.0 |
| 202 | Bajaj Allianz General Insurance | Financial Services | APAC | 4.0 |
| 202 | Bajaj Allianz Motor Insurance | Financial Services | APAC | 4.0 |
| 202 | Bango | Food | APAC | 4.0 |
| 202 | Bayer Consumer Health | Pharma & Healthcare | APAC | 4.0 |
| 202 | Bear Brand | Soft Drinks | APAC | 4.0 |
| 202 | Better | Food | APAC | 4.0 |
| 202 | Bingo! | Food | APAC | 4.0 |
| 202 | Center Fresh | Food | APAC | 4.0 |
| 202 | Cipla | Pharma & Healthcare | APAC | 4.0 |
| 202 | Cure.fit | Technology & Electronics | APAC | 4.0 |
| 202 | Dettol | Household & Domestic | APAC | 4.0 |
| 202 | Fevicol | Household & Domestic | APAC | 4.0 |
| 202 | Gaviscon | Pharma & Healthcare | APAC | 4.0 |
| 202 | Gradeup | Non-profit, public sector & education | APAC | 4.0 |
| 202 | HIT | Household & Domestic | APAC | 4.0 |
| 202 | HSBC | Financial Services | APAC | 4.0 |
| 202 | IM3 Ooredoo | Technology & Electronics | APAC | 4.0 |
| 202 | Kiehl’s | Toiletries & Cosmetics | APAC | 4.0 |
| 202 | KitKat | Food | APAC | 4.0 |
| 202 | La Vie | Soft Drinks | APAC | 4.0 |
| 202 | Lead School | Non-profit, public sector & education | APAC | 4.0 |
| 202 | Licious | Food | APAC | 4.0 |
| 202 | Mamaearth | Toiletries & Cosmetics | APAC | 4.0 |
| 202 | My11Circle | Media & Publishing | APAC | 4.0 |
| 202 | Ovaltine | Soft Drinks | APAC | 4.0 |
| 202 | P&G Shiksha | Non-profit, public sector & education | APAC | 4.0 |
| 202 | PCA Automobiles | Automotive | APAC | 4.0 |
| 202 | PNB MetLife | Financial Services | APAC | 4.0 |
| 202 | Royal Stag | Alcoholic Drinks | APAC | 4.0 |
| 202 | RummyCircle | Media & Publishing | APAC | 4.0 |
| 202 | Safe Painting Service | Household & Domestic | APAC | 4.0 |
| 202 | Sasa | Food | APAC | 4.0 |
| 202 | Sharp | Technology & Electronics | APAC | 4.0 |
| 202 | Shell Advance | Automotive | APAC | 4.0 |
| 202 | Snickers | Food | APAC | 4.0 |
| 202 | Solite | Food | APAC | 4.0 |
| 202 | Stella | Household & Domestic | APAC | 4.0 |
| 202 | Tata Sampann | Food | APAC | 4.0 |
| 202 | TMRW | Financial Services | APAC | 4.0 |
| 202 | Viroprotek | Household & Domestic | APAC | 4.0 |
| 202 | Zivame | Retail | APAC | 4.0 |