Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Region | Points |
|---|---|---|---|
| 1 | India | 112.7 | |
| 2 | Aditya Birla Capital | India | 80.6 |
| 2 | Kia | India | 80.6 |
| 4 | Pepsi | India | 80.0 |
| 5 | Center Fresh | India | 77.7 |
| 6 | Cadbury | India | 64.8 |
| 7 | Mumbai Police / Punjab Police | India | 50.5 |
| 8 | Johnnie Walker | India | 50.0 |
| 9 | Asian Paints | India | 48.4 |
| 10 | Intel | India | 42.4 |
| 11 | Netflix | India | 40.3 |
| 11 | RummyCircle | India | 40.3 |
| 11 | Zivame | India | 40.3 |
| 14 | Lifebuoy | India | 38.5 |
| 15 | Google Assistant | India | 32.2 |
| 15 | HDFC Bank | India | 32.2 |
| 17 | Blueair | India | 30.0 |
| 18 | Active Wheel | India | 28.2 |
| 18 | Marks & Spencer | India | 28.2 |
| 18 | MySchoolReviews.com | India | 28.2 |
| 21 | Axis Bank | India | 24.2 |
| 21 | Bridgestone | India | 24.2 |
| 21 | Estée Lauder | India | 24.2 |
| 21 | McDonald's | India | 24.2 |
| 21 | Sunfeast Dark Fantasy | India | 24.2 |
| 26 | Kotak Mahindra Bank | India | 20.2 |
| 27 | Chupa Chups | India | 16.1 |
| 27 | Harpic | India | 16.1 |
| 27 | Jolly Rancher | India | 16.1 |
| 27 | Kingfisher | India | 16.1 |
| 27 | Max Life Insurance | India | 16.1 |
| 27 | TikTok | India | 16.1 |
| 27 | Vision Express | India | 16.1 |
| 34 | Tata Altroz | India | 12.8 |
| 35 | Mentos | India | 12.1 |
| 36 | Unilever | India | 10.0 |
| 37 | Apple | India | 8.4 |
| 37 | Perfetti Van Melle | India | 8.4 |
| 39 | Alpenlibe | India | 8.1 |
| 39 | Dunzo | India | 8.1 |
| 39 | McDowell’s No1 Soda | India | 8.1 |
| 39 | Nikon | India | 8.1 |
| 39 | Signature | India | 8.1 |
| 39 | Spotify | India | 8.1 |
| 39 | Sunfeast Wonderzmilk | India | 8.1 |
| 39 | Zomato | India | 8.1 |
| 47 | Aditya Birla Capital Health Insurance | India | 4.0 |
| 47 | Bumble | India | 4.0 |
| 47 | Gaana | India | 4.0 |
| 47 | HDFC Life | India | 4.0 |
| 47 | Lizol | India | 4.0 |
| 47 | MG Motor | India | 4.0 |
| 47 | Tata Mutual Fund | India | 4.0 |
| 47 | Unacademy | India | 4.0 |
| 47 | Western Digital | India | 4.0 |