Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Region | Points |
|---|---|---|---|
| 1 | Ogilvy | Global | 209.9 |
| 2 | Dentsu Redder | Global | 197.7 |
| 3 | Wunderman Thompson | Global | 193.2 |
| 4 | Lintas | Global | 133.8 |
| 5 | VMLY&R | Global | 108.1 |
| 6 | Leo Burnett | Global | 105.2 |
| 7 | Reklamania | Global | 97.8 |
| 8 | Creativeland | Global | 89.8 |
| 9 | M&C Saatchi | Global | 76.5 |
| 10 | Publicis | Global | 74.6 |
| 11 | Carnival | Global | 70.3 |
| 12 | The Purpose Group | Global | 67.8 |
| 13 | Dentsu | Global | 60.0 |
| 14 | Facebook Creative Shop | Global | 50.8 |
| 15 | Grey | Global | 50.6 |
| 16 | Arcade | Global | 47.0 |
| 17 | Unblur Creative | Global | 45.1 |
| 18 | Starmark | Global | 42.2 |
| 19 | Mata Angin | Global | 41.7 |
| 20 | Standby Creative Group | Global | 41.4 |
| 21 | AmbilHati | Global | 40.2 |
| 22 | King James | Global | 40.1 |
| 23 | dentsumcgarrybowen | Global | 35.6 |
| 24 | AdPlanetDaiko | Global | 32.2 |
| 24 | Berakar Komunikasi | Global | 32.2 |
| 26 | Medina Turgul DDB | Global | 30.4 |
| 27 | The Glitch | Global | 29.0 |
| 28 | Publicis One | Global | 28.3 |
| 29 | Biz Eyes | Global | 26.1 |
| 29 | Zee | Global | 26.1 |
| 31 | BUTTER | Global | 25.6 |
| 32 | Commonwealth//McCann | Global | 25.0 |
| 32 | Sputniki | Global | 25.0 |
| 34 | McCann | Global | 22.2 |
| 35 | Targets | Global | 20.2 |
| 36 | Hakuhodo & Saigon Advertising Co., Ltd | Global | 20.0 |
| 37 | OLIVER | Global | 20.0 |
| 38 | The Gang | Global | 20.0 |
| 39 | FCB | Global | 16.1 |
| 39 | Finch | Global | 16.1 |
| 41 | Promoqube | Global | 16.0 |
| 42 | Lemonade | Global | 13.1 |
| 42 | Octagon | Global | 13.1 |
| 44 | Viva Partnership | Global | 12.5 |
| 45 | Foiniks | Global | 12.4 |
| 46 | AKQA | Global | 10.0 |
| 46 | Dentsu One | Global | 10.0 |
| 48 | DDB Mudra Group | Global | 8.1 |
| 50 | Hakuhodo | Global | 8.0 |
| 49 | Hudhud | Global | 8.0 |
| 51 | Blab | Global | 6.0 |
| 52 | GTB | Global | 4.0 |
| 53 | PG One | Global | 4.0 |
| 54 | POSSIBLE | Global | 2.5 |
| 55 | MullenLowe Mishra | Global | 2.0 |