Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Location | Region | Points |
|---|---|---|---|---|
| 1 | Unilever | Netherlands / UK | Global | 947.7 |
| 2 | Nestlé | Switzerland | Global | 502.8 |
| 3 | Coca-Cola Company, The | USA | Global | 462.7 |
| 4 | PepsiCo | USA | Global | 400.3 |
| 5 | GlaxoSmithKline | UK | Global | 278.7 |
| 6 | McDonald's | USA | Global | 233.2 |
| 7 | Alphabet | USA | Global | 193.9 |
| 8 | İşbank | Turkey | Global | 169.6 |
| 9 | Heineken | Netherlands | Global | 158.2 |
| 10 | Sabancı Holding | Turkey | Global | 156.6 |
| 11 | Bayer Group | Germany | Global | 153.1 |
| 12 | Dimes | Turkey | Global | 148.3 |
| 13 | Perfetti Van Melle | Netherlands / Italy | Global | 132.3 |
| 14 | Biti's | Vietnam | Global | 130.2 |
| 15 | Mars | USA | Global | 121.2 |
| 16 | Vodafone | UK | Global | 116.5 |
| 17 | VNG Corporation | Vietnam | Global | 106.8 |
| 18 | Nike | USA | Global | 104.3 |
| 19 | Yapı Kredi | Turkey | Global | 99.1 |
| 20 | Procter & Gamble | USA | Global | 97.9 |
| 21 | Viettel | Vietnam | Global | 94.9 |
| 22 | Los Angeles Rams | USA | Global | 92.9 |
| 23 | Reckitt Benckiser | UK | Global | 85.9 |
| 24 | Aditya Birla Capital | India | Global | 84.6 |
| 25 | Spotify | Sweden | Global | 83.3 |
| 26 | RAKBANK | United Arab Emirates | Global | 80.8 |
| 27 | Kia Motors | South Korea | Global | 80.6 |
| 28 | Nando's | South Africa | Global | 80.2 |
| 29 | General Motors | USA | Global | 80.0 |
| 30 | Kimberly-Clark | USA | Global | 79.7 |
| 31 | App Samurai | USA | Global | 74.1 |
| 32 | Tiger Brands | South Africa | Global | 70.5 |
| 33 | Vingroup | Vietnam | Global | 69.1 |
| 34 | Marico | India | Global | 67.8 |
| 35 | Diageo | UK | Global | 66.1 |
| 36 | DTAC | Norway | Global | 65.7 |
| 37 | Turkcell Holding | Turkey | Global | 65.4 |
| 38 | Mondelez International | USA | Global | 64.8 |
| 39 | Etisalat | United Arab Emirates | Global | 64.6 |
| 40 | Shoprite Holdings | South Africa | Global | 64.1 |
| 41 | Beiersdorf | Germany | Global | 59.0 |
| 42 | UnionBank | Philippines | Global | 57.5 |
| 43 | Bank of America | USA | Global | 56.5 |
| 44 | FrieslandCampina | Netherlands | Global | 54.4 |
| 45 | General Mills | USA | Global | 52.9 |
| 46 | Beijing Xiaoju Technology | China | Global | 52.5 |
| 47 | ByteDance | China | Global | 52.5 |
| 48 | Mumbai Police / Punjab Police | India | Global | 50.5 |
| 49 | Dunkin' Brands | USA | Global | 50.0 |
| 49 | Mental Health America | Sweden | Global | 50.0 |
| 51 | Yalı Spor | Turkey | Global | 49.7 |
| 52 | Anheuser-Busch InBev | Belgium | Global | 48.7 |
| 53 | MTN Group | South Africa | Global | 48.6 |
| 54 | Asian Paints | India | Global | 48.4 |
| 55 | LVMH | France | Global | 46.3 |
| 56 | BRI | Indonesia | Global | 44.3 |
| 57 | Tiki | Vietnam | Global | 44.1 |
| 58 | Goodwill | USA | Global | 42.9 |
| 58 | The Ad Council | USA | Global | 42.9 |
| 60 | Intel Corporation | USA | Global | 42.4 |
| 61 | Amelia Island Convention and Visitors Bureau | USA | Global | 42.2 |
| 62 | Ooredoo | Qatar | Global | 41.7 |
| 63 | BP | UK | Global | 41.6 |
| 64 | Saudi Telecom Company | Saudi Arabia | Global | 40.4 |
| 65 | Games24x7 | India | Global | 40.3 |
| 65 | Netflix | USA | Global | 40.3 |
| 65 | Zivame | India | Global | 40.3 |
| 68 | BKPM | Indonesia | Global | 40.2 |
| 75 | adidas | Germany | Global | 40.1 |
| 69 | Digicel Group | Jamaica | Global | 40.1 |
| 72 | Grab | Singapore | Global | 40.1 |
| 69 | Johnson & Johnson | USA | Global | 40.1 |
| 72 | Jollibee Foods Corporation | Philippines | Global | 40.1 |
| 69 | Pick n Pay | South Africa | Global | 40.1 |
| 72 | Viet Thai International Joint Stock Company | Vietnam | Global | 40.1 |
| 76 | Softlogic Holdings | Sri Lanka | Global | 39.4 |
| 77 | Emirates NBD | United Arab Emirates | Global | 38.2 |
| 78 | sahibinden.com | Turkey | Global | 36.6 |
| 80 | HDFC Bank | India | Global | 36.3 |
| 79 | Sony | Japan | Global | 36.3 |
| 81 | Zynga | USA | Global | 35.8 |
| 82 | Volkswagen Group | Germany | Global | 34.3 |
| 83 | Dubai Holding | United Arab Emirates | Global | 32.3 |
| 84 | ITC | India | Global | 32.2 |
| 85 | UHA Mikakuto | Japan | Global | 32.2 |
| 86 | Pentair | UK | Global | 32.1 |
| 86 | South Africa National Department of Health | South Africa | Global | 32.1 |
| 88 | L'Oréal | France | Global | 30.0 |
| 89 | The Ford Motor Company | USA | Global | 28.9 |
| 90 | Salim Group | Indonesia | Global | 28.5 |
| 91 | Marks & Spencer | UK | Global | 28.2 |
| 91 | MySchoolReviews.com | India | Global | 28.2 |
| 93 | Paramount Pictures | USA | Global | 27.3 |
| 94 | Mastercard | USA | Global | 26.3 |
| 94 | TCP Group | Thailand | Global | 26.3 |
| 96 | Yum! Brands | USA | Global | 25.6 |
| 97 | Talking Rain | USA | Global | 25.0 |
| 99 | Axis Bank | India | Global | 24.2 |
| 99 | Bridgestone Corporation | Japan | Global | 24.2 |
| 99 | Estée Lauder Companies | USA | Global | 24.2 |
| 98 | Fiat Chrysler Automobiles | UK / Netherlands | Global | 24.2 |
| 102 | Indofood | Indonesia | Global | 24.1 |
| 107 | Generali | Italy | Global | 24.0 |
| 103 | Health & Welfare SETA | South Africa | Global | 24.0 |
| 103 | MatchKit.co | South Africa | Global | 24.0 |
| 103 | Sanlam | South Africa | Global | 24.0 |
| 103 | Tongaat Hulett | South Africa | Global | 24.0 |
| 107 | Zalo | Vietnam | Global | 24.0 |
| 109 | IBM | USA | Global | 21.5 |
| 110 | Renault | France | Global | 20.4 |
| 111 | Kotak Mahindra Bank | India | Global | 20.2 |
| 112 | Geely | China | Global | 20.0 |
| 113 | Assa Abloy | Sweden | Global | 17.5 |
| 114 | No Kid Hungry | USA | Global | 17.2 |
| 115 | Pernod Ricard | France | Global | 17.1 |
| 115 | Samsung | South Korea | Global | 17.1 |
| 117 | Tata Group | India | Global | 16.8 |
| 118 | Axiata | Indonesia | Global | 16.5 |
| 119 | Almarai | Saudi Arabia | Global | 16.2 |
| 119 | Aujan Group Holding | Saudi Arabia | Global | 16.2 |
| 119 | Church & Dwight | USA | Global | 16.2 |
| 119 | National Bank of Kuwait | Kuwait | Global | 16.2 |
| 127 | Bank Mandiri | Indonesia | Global | 16.1 |
| 127 | Eicher Motors | India | Global | 16.1 |
| 127 | Fonterra Co-operative Group | New Zealand | Global | 16.1 |
| 127 | Indonesia Indah Foundation | Indonesia | Global | 16.1 |
| 127 | MakeMyTrip | India | Global | 16.1 |
| 123 | Max Financial Services | India | Global | 16.1 |
| 123 | Reliance Vision Express | India | Global | 16.1 |
| 123 | The Hershey Company | USA | Global | 16.1 |
| 123 | United Breweries Group | India | Global | 16.1 |
| 132 | Colgate-Palmolive Company | USA | Global | 16.0 |
| 135 | Hisamitsu | Japan | Global | 16.0 |
| 132 | LUMA | South Africa | Global | 16.0 |
| 136 | Petrol Ofisi | Turkey | Global | 16.0 |
| 132 | Remgro | South Africa | Global | 16.0 |
| 137 | Etika Strategi | Malaysia | Global | 13.1 |
| 138 | Naspers | South Africa | Global | 12.8 |
| 139 | Garanti BBVA | Turkey | Global | 12.6 |
| 140 | Restaurant Brands International | Canada | Global | 12.4 |
| 141 | Daimler | Germany | Global | 12.3 |
| 142 | PT Sampoerna Indonesia Sembilan | Indonesia | Global | 12.1 |
| 142 | Rodamas Group | Indonesia | Global | 12.1 |
| 144 | Abbott | USA | Global | 12.0 |
| 145 | Grupo Globo | Brazil | Global | 10.0 |
| 146 | Marriott International | USA | Global | 8.8 |
| 146 | Provincial Electricity Authority | Thailand | Global | 8.8 |
| 146 | Universal Pictures | USA | Global | 8.8 |
| 149 | Endeavor | USA | Global | 8.6 |
| 149 | ForgeLight | USA | Global | 8.6 |
| 149 | JBS | Brazil | Global | 8.6 |
| 149 | OAK + FORT | Canada | Global | 8.6 |
| 149 | Searchlight Capital | USA | Global | 8.6 |
| 154 | Hakuhodo DY Holdings | Japan | Global | 8.5 |
| 154 | Rich’s | South Africa | Global | 8.5 |
| 154 | Telefónica | Spain | Global | 8.5 |
| 157 | Apple | USA | Global | 8.4 |
| 158 | Dunzo | India | Global | 8.1 |
| 158 | Nikon | Japan | Global | 8.1 |
| 158 | Zomato | India | Global | 8.1 |
| 162 | Business and Arts | South Africa | Global | 8.0 |
| 166 | DoÄŸanlar Holding | Turkey | Global | 8.0 |
| 161 | Emtek Group | Indonesia | Global | 8.0 |
| 162 | Government of South Africa | South Africa | Global | 8.0 |
| 165 | Novaland | Vietnam | Global | 8.0 |
| 162 | Pepkor | South Africa | Global | 8.0 |
| 167 | World Travel and Tourism Council | UK | Global | 5.0 |
| 167 | WOW Holiday | Vietnam | Global | 5.0 |
| 169 | Danone | France | Global | 4.4 |
| 169 | Wings | Indonesia | Global | 4.4 |
| 171 | AT&T | USA | Global | 4.3 |
| 171 | Ferrero International | Luxembourg | Global | 4.3 |
| 171 | STIHL | Germany | Global | 4.3 |
| 174 | Telecoming | Spain | Global | 4.3 |
| 187 | Acecook | Vietnam | Global | 4.0 |
| 190 | Arcelik Pazarlama | Turkey | Global | 4.0 |
| 175 | Bumble | USA | Global | 4.0 |
| 181 | Citigroup | USA | Global | 4.0 |
| 190 | DoÄŸan Online | Turkey | Global | 4.0 |
| 181 | Dompet Dhuafa | Indonesia | Global | 4.0 |
| 190 | Hopi | Turkey | Global | 4.0 |
| 181 | Kao Corporation | Japan | Global | 4.0 |
| 190 | Koç Holding | Turkey | Global | 4.0 |
| 181 | Matahari Department Store | Indonesia | Global | 4.0 |
| 175 | MG Motor | UK | Global | 4.0 |
| 181 | Otsuka Group | Japan | Global | 4.0 |
| 181 | PT Trinusa Travelindo | Indonesia | Global | 4.0 |
| 187 | Red Bull | Austria | Global | 4.0 |
| 175 | Standard Life Aberdeen | UK | Global | 4.0 |
| 175 | The Times Group | India | Global | 4.0 |
| 187 | Total S.A. | France | Global | 4.0 |
| 175 | Unacademy | India | Global | 4.0 |
| 175 | Western Digital | USA | Global | 4.0 |