Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Africa | 97.7 |
| 2 | Nando's | Africa | 80.2 |
| 3 | Tiger Brands | Africa | 70.5 |
| 4 | Shoprite Holdings | Africa | 64.1 |
| 5 | Heineken | Africa | 54.0 |
| 6 | MTN Group | Africa | 48.6 |
| 7 | Digicel Group | Africa | 40.1 |
| 7 | Johnson & Johnson | Africa | 40.1 |
| 7 | Pick n Pay | Africa | 40.1 |
| 10 | Anheuser-Busch InBev | Africa | 32.1 |
| 10 | Coca-Cola Company, The | Africa | 32.1 |
| 10 | Pentair | Africa | 32.1 |
| 10 | South Africa National Department of Health | Africa | 32.1 |
| 14 | Health & Welfare SETA | Africa | 24.0 |
| 14 | MatchKit.co | Africa | 24.0 |
| 14 | PepsiCo | Africa | 24.0 |
| 14 | Sanlam | Africa | 24.0 |
| 14 | Tongaat Hulett | Africa | 24.0 |
| 19 | Colgate-Palmolive Company | Africa | 16.0 |
| 19 | GlaxoSmithKline | Africa | 16.0 |
| 19 | LUMA | Africa | 16.0 |
| 19 | Remgro | Africa | 16.0 |
| 23 | Naspers | Africa | 12.8 |
| 24 | Rich’s | Africa | 8.5 |
| 25 | Business and Arts | Africa | 8.0 |
| 25 | Pepkor | Africa | 8.0 |
| 25 | Volkswagen Group | Africa | 8.0 |
| 28 | McDonald's | Africa | 4.3 |
| 28 | Nike | Africa | 4.3 |
| 28 | Reckitt Benckiser | Africa | 4.3 |