Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | T-Mobile | Telecoms & Utilities | North America | 87.7 |
| 2 | Cadillac | Automotive | North America | 82.7 |
| 3 | Chipotle | Retail | North America | 67.7 |
| 3 | McDonald's | Retail | North America | 67.7 |
| 5 | Samsung Galaxy | Technology & Electronics | North America | 65.6 |
| 6 | Pizza Pizza | Retail | North America | 52.7 |
| 7 | MINI | Automotive | North America | 45.6 |
| 8 | Honey Nut Cheerios | Food | North America | 37.1 |
| 9 | bubly | Soft Drinks | North America | 30.0 |
| 10 | Sensodyne | Toiletries & Cosmetics | North America | 29.9 |
| 11 | BMW | Automotive | North America | 25.6 |
| 11 | Hellmann's | Food | North America | 25.6 |
| 11 | Samaritan | Non-profit, public sector & education | North America | 25.6 |
| 11 | The Shelter Pet Project | Non-profit, public sector & education | North America | 25.6 |
| 15 | Excedrin | Pharma & Healthcare | North America | 24.3 |
| 16 | Abreva | Pharma & Healthcare | North America | 20.0 |
| 16 | MTN DEW AMP GAME FUEL | Soft Drinks | North America | 20.0 |
| 18 | Stage Stores | Retail | North America | 18.5 |
| 19 | TUMS | Pharma & Healthcare | North America | 17.1 |
| 20 | Radiant | Media & Publishing | North America | 12.8 |
| 20 | Travel Texas | Travel, Transport & Tourism | North America | 12.8 |
| 22 | Klondike | Food | North America | 10.0 |
| 22 | Miami International Airport / Florida Power & Light Services | Travel, Transport & Tourism | North America | 10.0 |
| 22 | Paramount Pictures: Dora and the Lost City of Gold | Media & Publishing | North America | 10.0 |
| 22 | Popsicle | Food | North America | 10.0 |
| 26 | Ad Council | Non-profit, public sector & education | North America | 8.5 |
| 26 | Firehouse Subs | Retail | North America | 8.5 |
| 26 | Gas-X | Pharma & Healthcare | North America | 8.5 |
| 26 | Swiss International Airlines | Travel, Transport & Tourism | North America | 8.5 |
| 26 | Toyota | Automotive | North America | 8.5 |
| 26 | Universal Kids American Ninja Warrior Junior | Media & Publishing | North America | 8.5 |
| 32 | Swimco | Retail | North America | 5.0 |
| 33 | TD Ameritrade | Financial Services | North America | 4.3 |