Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | IPG Mediabrands | IPG Mediabrands | North America | 123.9 |
| 2 | Mindshare Worldwide | Mindshare Worldwide | North America | 91.2 |
| 3 | Leo Burnett | Leo Burnett | North America | 82.7 |
| 4 | Wunderman Thompson | Wunderman Thompson | North America | 71.2 |
| 5 | Weber Shandwick | Weber Shandwick | North America | 54.2 |
| 6 | OMD Worldwide | OMD Worldwide | North America | 50.0 |
| 7 | Starcom | Starcom | North America | 45.6 |
| 8 | Dentsu Aegis Network | Dentsu Aegis Network | North America | 41.4 |
| 8 | North America | 41.4 | ||
| 10 | R/GA | R/GA | North America | 35.0 |
| 11 | Ketchum | Ketchum | North America | 18.5 |
| 12 | Golin | Golin | North America | 15.0 |
| 13 | FCB | FCB | North America | 12.8 |
| 13 | Moburst | Moburst | North America | 12.8 |
| 15 | PHD Worldwide | PHD Worldwide | North America | 12.1 |
| 16 | Alphabet | Alphabet | North America | 10.0 |
| 17 | Lagardère Group | Lagardère Group | North America | 8.5 |
| 18 | Digitas | Digitas | North America | 4.3 |
| 18 | Havas Worldwide | Havas Worldwide | North America | 4.3 |
| 18 | Publicis Worldwide | Publicis Worldwide | North America | 4.3 |
| 18 | Spark Foundry | Spark Foundry | North America | 4.3 |
| 22 | Publicis Media | Publicis Media | North America | 2.1 |