Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | GlaxoSmithKline | North America | 99.8 |
| 2 | T-Mobile | North America | 87.7 |
| 3 | General Motors | North America | 82.7 |
| 4 | BMW | North America | 71.3 |
| 5 | Chipotle | North America | 67.7 |
| 5 | McDonald's | North America | 67.7 |
| 7 | Samsung | North America | 65.6 |
| 8 | Pizza Pizza | North America | 52.7 |
| 9 | PepsiCo | North America | 50.0 |
| 10 | Unilever | North America | 45.6 |
| 11 | General Mills | North America | 37.1 |
| 12 | Samaritan | North America | 25.6 |
| 12 | The Shelter Pet Project | North America | 25.6 |
| 14 | Stage Stores | North America | 18.5 |
| 15 | Government of USA | North America | 12.8 |
| 15 | Radiant | North America | 12.8 |
| 17 | Miami International Airport | North America | 10.0 |
| 17 | Paramount Pictures | North America | 10.0 |
| 19 | Ad Council | North America | 8.5 |
| 19 | Comcast | North America | 8.5 |
| 19 | Firehouse Restaurant Group | North America | 8.5 |
| 19 | Lufthansa Group | North America | 8.5 |
| 19 | Toyota Motor Corporation | North America | 8.5 |
| 24 | Swimco | North America | 5.0 |
| 25 | TD Ameritrade | North America | 4.3 |