Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | Mindshare Worldwide | Mindshare Worldwide | Europe | 318.9 |
| 2 | OMD Worldwide | OMD Worldwide | Europe | 177.4 |
| 3 | Havas Media Group | Havas Media Group | Europe | 120.5 |
| 4 | MediaCom | MediaCom | Europe | 118.4 |
| 5 | GroupM | GroupM | Europe | 109.0 |
| 6 | Havas Worldwide | Havas Worldwide | Europe | 93.5 |
| 7 | FCB | FCB | Europe | 92.7 |
| 8 | Dentsu Aegis Network | Dentsu Aegis Network | Europe | 83.3 |
| 9 | Tribal Worldwide | Tribal Worldwide | Europe | 77.5 |
| 10 | The&Partnership | The&Partnership | Europe | 50.7 |
| 11 | Mullen Lowe Group | Mullen Lowe Group | Europe | 37.6 |
| 12 | DDB Worldwide | DDB Worldwide | Europe | 25.6 |
| 13 | Stats Perform | Stats Perform | Europe | 24.4 |
| 14 | Accenture Interactive | Accenture Interactive | Europe | 24.0 |
| 14 | IPG Mediabrands | IPG Mediabrands | Europe | 24.0 |
| 16 | Grey | Grey | Europe | 22.4 |
| 17 | Leo Burnett | Leo Burnett | Europe | 19.5 |
| 18 | Econocom Group | Econocom Group | Europe | 17.1 |
| 19 | Starcom | Starcom | Europe | 10.0 |
| 20 | Alarko Holding | Alarko Holding | Europe | 8.0 |
| 21 | Alphabet | Alphabet | Europe | 7.9 |
| 22 | Spotify | Spotify | Europe | 4.0 |