Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Turkcell | Telecoms & Utilities | EMEA | 175.3 |
| 2 | Vodafone | Telecoms & Utilities | EMEA | 139.7 |
| 3 | Doritos | Food | EMEA | 122.4 |
| 4 | Dimes | Soft Drinks | EMEA | 107.2 |
| 5 | Akbank | Financial Services | EMEA | 99.2 |
| 6 | İşbank | Financial Services | EMEA | 97.8 |
| 7 | Denizbank fastPay | Financial Services | EMEA | 92.7 |
| 8 | Akbank Sanat | Leisure & Entertainment | EMEA | 78.4 |
| 9 | sahibinden.com | Retail | EMEA | 65.9 |
| 10 | Cornetto | Food | EMEA | 65.6 |
| 10 | Nescafé 3in1 | Soft Drinks | EMEA | 65.6 |
| 12 | Migros | Retail | EMEA | 61.9 |
| 13 | Coca-Cola | Soft Drinks | EMEA | 61.6 |
| 14 | Nutella | Food | EMEA | 55.0 |
| 15 | Aldi | Retail | EMEA | 49.9 |
| 16 | Renault | Automotive | EMEA | 49.8 |
| 17 | Rexona | Toiletries & Cosmetics | EMEA | 49.6 |
| 18 | FOX | Media & Publishing | EMEA | 48.5 |
| 18 | Huawei | Technology & Electronics | EMEA | 48.5 |
| 20 | Garanti BBVA | Financial Services | EMEA | 45.1 |
| 21 | Gameloft | Technology & Electronics | EMEA | 40.0 |
| 21 | Lassa | Automotive | EMEA | 40.0 |
| 21 | Sony Pictures | Media & Publishing | EMEA | 40.0 |
| 21 | Universal Pictures | Media & Publishing | EMEA | 40.0 |
| 25 | GB Grace | Food | EMEA | 34.1 |
| 26 | Kia | Automotive | EMEA | 29.1 |
| 27 | Shackleton | Business & Industrial | EMEA | 28.0 |
| 28 | Telekom Deutschland | Telecoms & Utilities | EMEA | 25.6 |
| 29 | Pharmaton | Pharma & Healthcare | EMEA | 25.1 |
| 30 | Signal | Toiletries & Cosmetics | EMEA | 24.5 |
| 31 | adidas | Clothing & Accessories | EMEA | 24.0 |
| 31 | Cabify | Travel, Transport & Tourism | EMEA | 24.0 |
| 31 | El PaÃs | Media & Publishing | EMEA | 24.0 |
| 31 | McDonald's | Retail | EMEA | 24.0 |
| 31 | Turkish Airlines | Travel, Transport & Tourism | EMEA | 24.0 |
| 36 | Yemekte Keyif Var | Retail | EMEA | 20.3 |
| 37 | Koctas | Retail | EMEA | 20.0 |
| 37 | Petrol Ofisi | Automotive | EMEA | 20.0 |
| 39 | Yapı Kredi | Financial Services | EMEA | 16.5 |
| 40 | Banco Bilbao Vizcaya Argentaria | Financial Services | EMEA | 16.0 |
| 40 | Castrol Magnatec | Automotive | EMEA | 16.0 |
| 40 | Klinc | Financial Services | EMEA | 16.0 |
| 40 | VakifBank | Financial Services | EMEA | 16.0 |
| 44 | Telecoming | Technology & Electronics | EMEA | 12.0 |
| 45 | Dogus Bilgi İslem ve Teknoloji Hizmetleri A.S. | Technology & Electronics | EMEA | 8.0 |
| 45 | Hillside Beach Club | Travel, Transport & Tourism | EMEA | 8.0 |
| 45 | Istanbul Cerrahi Hospital | Pharma & Healthcare | EMEA | 8.0 |
| 48 | Yapi Kredi | Financial Services | EMEA | 5.0 |
| 49 | Love Beauty and Planet | Toiletries & Cosmetics | EMEA | 4.3 |
| 49 | Performance Native | Technology & Electronics | EMEA | 4.3 |
| 49 | Rituals | Toiletries & Cosmetics | EMEA | 4.3 |
| 52 | Algida Boom Boom | Food | EMEA | 4.0 |
| 52 | Arçelik | Technology & Electronics | EMEA | 4.0 |
| 52 | Beaulis | Toiletries & Cosmetics | EMEA | 4.0 |
| 52 | Eti Ahenk | Food | EMEA | 4.0 |