Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | KFC | Retail | Africa | 135.4 |
| 2 | Otees | Food | Africa | 87.7 |
| 3 | LegalWise | Financial Services | Africa | 86.7 |
| 4 | Knorr | Food | Africa | 64.5 |
| 5 | Tinkies | Food | Africa | 64.0 |
| 6 | Closeup | Toiletries & Cosmetics | Africa | 41.2 |
| 7 | Hellmann's Mayonnaise | Food | Africa | 41.1 |
| 8 | Biogen | Pharma & Healthcare | Africa | 40.0 |
| 9 | McDonald's | Retail | Africa | 36.0 |
| 10 | Heineken | Alcoholic Drinks | Africa | 32.0 |
| 11 | Signal | Toiletries & Cosmetics | Africa | 24.7 |
| 12 | Cleanipedia.com | Household & Domestic | Africa | 24.0 |
| 12 | Nespray | Food | Africa | 24.0 |
| 12 | Pepsi Max | Soft Drinks | Africa | 24.0 |
| 12 | Scottish Leader | Alcoholic Drinks | Africa | 24.0 |
| 16 | Miller Genuine Draft | Alcoholic Drinks | Africa | 18.0 |
| 17 | Liberty | Financial Services | Africa | 16.0 |
| 17 | RocoMamas | Retail | Africa | 16.0 |
| 19 | Axe | Toiletries & Cosmetics | Africa | 12.0 |
| 19 | Carling Black Label | Alcoholic Drinks | Africa | 12.0 |
| 19 | FirstCheck | Automotive | Africa | 12.0 |
| 22 | Standard Bank | Financial Services | Africa | 8.3 |
| 23 | All Gold | Food | Africa | 8.0 |
| 23 | Capfin | Financial Services | Africa | 8.0 |
| 23 | MultiChoice | Media & Publishing | Africa | 8.0 |
| 23 | Pernod Ricard | Alcoholic Drinks | Africa | 8.0 |
| 23 | Renault Kwid | Automotive | Africa | 8.0 |
| 23 | Retroviral | Business & Industrial | Africa | 8.0 |
| 23 | Road Accident Fund | Non-profit, public sector & education | Africa | 8.0 |
| 23 | Saints Wines | Alcoholic Drinks | Africa | 8.0 |
| 23 | Samsung Mobile | Technology & Electronics | Africa | 8.0 |
| 23 | Vicinity Media | Business & Industrial | Africa | 8.0 |
| 33 | South African Tourism | Travel, Transport & Tourism | Africa | 4.3 |
| 34 | Dettol | Household & Domestic | Africa | 4.0 |
| 34 | Dischem | Pharma & Healthcare | Africa | 4.0 |
| 34 | Durex | Pharma & Healthcare | Africa | 4.0 |
| 34 | FreshStop | Retail | Africa | 4.0 |
| 34 | Golden Cloud | Food | Africa | 4.0 |
| 34 | Incredible Connection | Retail | Africa | 4.0 |
| 34 | Makro | Retail | Africa | 4.0 |
| 34 | Martell | Alcoholic Drinks | Africa | 4.0 |
| 34 | NuMetro | Media & Publishing | Africa | 4.0 |
| 34 | Sanlam | Financial Services | Africa | 4.0 |
| 34 | Shell | Automotive | Africa | 4.0 |
| 34 | Steers | Retail | Africa | 4.0 |
| 34 | Survivor | Media & Publishing | Africa | 4.0 |
| 34 | Telkom Mobile | Telecoms & Utilities | Africa | 4.0 |
| 34 | Total | Automotive | Africa | 4.0 |