Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | P/S | Toiletries & Cosmetics | APAC | 177.3 |
| 2 | Nike | Clothing & Accessories | APAC | 164.1 |
| 3 | Coca-Cola | Soft Drinks | APAC | 139.4 |
| 4 | Biti's Kids | Retail | APAC | 134.1 |
| 5 | Lifebuoy | Toiletries & Cosmetics | APAC | 128.1 |
| 6 | Google Search | Technology & Electronics | APAC | 124.4 |
| 7 | Mirinda | Soft Drinks | APAC | 108.1 |
| 8 | Meesho | Retail | APAC | 105.3 |
| 9 | KFC | Retail | APAC | 94.1 |
| 10 | Google Shopping | Technology & Electronics | APAC | 75.3 |
| 11 | Wall's | Food | APAC | 74.4 |
| 12 | Castrol | Automotive | APAC | 74.1 |
| 13 | Presidential Candidate 01: Jokowi-Amin | Non-profit, public sector & education | APAC | 71.4 |
| 14 | Shell Advance | Automotive | APAC | 67.6 |
| 15 | Lay's | Food | APAC | 65.3 |
| 16 | Fuze Tea | Soft Drinks | APAC | 58.4 |
| 17 | Google Duo | Technology & Electronics | APAC | 56.4 |
| 18 | Aditya Birla Capital Health Insurance | Financial Services | APAC | 54.4 |
| 18 | Durex | Pharma & Healthcare | APAC | 54.4 |
| 18 | Racold | Household & Domestic | APAC | 54.4 |
| 21 | Mastercard | Financial Services | APAC | 54.0 |
| 22 | Sprite | Soft Drinks | APAC | 52.8 |
| 23 | Pepsi | Soft Drinks | APAC | 52.4 |
| 24 | Burger King | Retail | APAC | 49.6 |
| 25 | Heineken | Alcoholic Drinks | APAC | 48.8 |
| 26 | NESCAFÉ Smoovlatté | Soft Drinks | APAC | 47.0 |
| 27 | Horlicks | Pharma & Healthcare | APAC | 44.4 |
| 27 | ZaloPay | Financial Services | APAC | 44.4 |
| 29 | OMO | Household & Domestic | APAC | 43.2 |
| 30 | Cornetto | Food | APAC | 42.0 |
| 31 | Anlene | Soft Drinks | APAC | 41.6 |
| 32 | Google Assistant | Technology & Electronics | APAC | 40.0 |
| 33 | Revive | Soft Drinks | APAC | 36.4 |
| 33 | Samsonite | Clothing & Accessories | APAC | 36.4 |
| 33 | Tata Chemicals | Business & Industrial | APAC | 36.4 |
| 36 | Philips | Technology & Electronics | APAC | 36.0 |
| 37 | Shopee | Retail | APAC | 32.8 |
| 37 | WildAid/Change Vietnam | Non-profit, public sector & education | APAC | 32.8 |
| 37 | YouTube Go | Media & Publishing | APAC | 32.8 |
| 40 | Amazon | Retail | APAC | 32.4 |
| 40 | Bobbi Brown | Toiletries & Cosmetics | APAC | 32.4 |
| 42 | 7up | Soft Drinks | APAC | 32.0 |
| 42 | Asian Paints | Household & Domestic | APAC | 32.0 |
| 42 | HIT | Pharma & Healthcare | APAC | 32.0 |
| 42 | Sendo | Retail | APAC | 32.0 |
| 42 | Wyeth Nutrition | Food | APAC | 32.0 |
| 47 | Asian Games | Leisure & Entertainment | APAC | 28.4 |
| 47 | Colorbond | Business & Industrial | APAC | 28.4 |
| 47 | Grofers | Retail | APAC | 28.4 |
| 47 | Tanishq | Clothing & Accessories | APAC | 28.4 |
| 51 | HDFC Bank | Financial Services | APAC | 28.0 |
| 51 | MTV | Media & Publishing | APAC | 28.0 |
| 51 | Pond's | Toiletries & Cosmetics | APAC | 28.0 |
| 51 | Quaker Oats | Food | APAC | 28.0 |
| 55 | HsuFuChi | Food | APAC | 26.4 |
| 56 | Foxtel Cricket | Media & Publishing | APAC | 24.4 |
| 57 | Asian Paints Royale Atmos | Household & Domestic | APAC | 24.0 |
| 57 | Clear Men | Toiletries & Cosmetics | APAC | 24.0 |
| 57 | Dove | Toiletries & Cosmetics | APAC | 24.0 |
| 57 | GoodKnight | Household & Domestic | APAC | 24.0 |
| 61 | Clear | Toiletries & Cosmetics | APAC | 20.4 |
| 61 | LG | Technology & Electronics | APAC | 20.4 |
| 63 | Airtel | Telecoms & Utilities | APAC | 20.0 |
| 63 | Axe | Toiletries & Cosmetics | APAC | 20.0 |
| 63 | Friso | Food | APAC | 20.0 |
| 63 | Google Photos | Technology & Electronics | APAC | 20.0 |
| 63 | Kingfisher | Alcoholic Drinks | APAC | 20.0 |
| 68 | Globe Studios | Media & Publishing | APAC | 17.6 |
| 69 | Bear Brand | Soft Drinks | APAC | 16.0 |
| 69 | Change Vietnam | Non-profit, public sector & education | APAC | 16.0 |
| 69 | Dancow FortiGro | Food | APAC | 16.0 |
| 69 | Nivea | Toiletries & Cosmetics | APAC | 16.0 |
| 69 | OBH Combi | Pharma & Healthcare | APAC | 16.0 |
| 69 | Otrivin | Pharma & Healthcare | APAC | 16.0 |
| 69 | Strongbow | Alcoholic Drinks | APAC | 16.0 |
| 69 | Thums UP | Soft Drinks | APAC | 16.0 |
| 69 | Too Yumm! | Food | APAC | 16.0 |
| 69 | Zwitsal Baby Shampoo | Toiletries & Cosmetics | APAC | 16.0 |
| 79 | Anmum | Food | APAC | 14.4 |
| 80 | Budweiser | Alcoholic Drinks | APAC | 13.2 |
| 81 | Google Translate | Technology & Electronics | APAC | 12.8 |
| 82 | Circle K | Retail | APAC | 12.0 |
| 82 | Dhani | Financial Services | APAC | 12.0 |
| 82 | Fair & Lovely | Toiletries & Cosmetics | APAC | 12.0 |
| 82 | Goibibo | Travel, Transport & Tourism | APAC | 12.0 |
| 82 | Grab | Travel, Transport & Tourism | APAC | 12.0 |
| 82 | HDFC Life | Financial Services | APAC | 12.0 |
| 82 | Similac | Food | APAC | 12.0 |
| 82 | Sting | Soft Drinks | APAC | 12.0 |
| 90 | Knorr | Food | APAC | 10.0 |
| 91 | Samsung Galaxy | Technology & Electronics | APAC | 9.4 |
| 92 | Jinlingguan | Soft Drinks | APAC | 8.8 |
| 92 | Neutrogena | Toiletries & Cosmetics | APAC | 8.8 |
| 92 | Sunsilk | Toiletries & Cosmetics | APAC | 8.8 |
| 95 | Amazon Prime Video | Media & Publishing | APAC | 8.0 |
| 95 | American Tourister | Clothing & Accessories | APAC | 8.0 |
| 95 | AXA Financial | Financial Services | APAC | 8.0 |
| 95 | Bank Mandiri | Financial Services | APAC | 8.0 |
| 95 | Closeup | Toiletries & Cosmetics | APAC | 8.0 |
| 95 | Colors | Media & Publishing | APAC | 8.0 |
| 95 | FE Credit | Financial Services | APAC | 8.0 |
| 95 | Godrej Properties | Business & Industrial | APAC | 8.0 |
| 95 | Google Station | Technology & Electronics | APAC | 8.0 |
| 95 | Indiabulls | Financial Services | APAC | 8.0 |
| 95 | Oreo | Food | APAC | 8.0 |
| 95 | Procter & Gamble | Toiletries & Cosmetics | APAC | 8.0 |
| 95 | Royal Challenge Sports Drink | Soft Drinks | APAC | 8.0 |
| 95 | Vodafone Idea Limited | Telecoms & Utilities | APAC | 8.0 |
| 109 | AXN | Media & Publishing | APAC | 5.0 |
| 110 | McDonald's | Retail | APAC | 4.4 |
| 110 | Unilever | Toiletries & Cosmetics | APAC | 4.4 |
| 112 | Auto2000 | Automotive | APAC | 4.0 |
| 112 | Benadryl | Pharma & Healthcare | APAC | 4.0 |
| 112 | Biti's Woman | Retail | APAC | 4.0 |
| 112 | Brooke Bond Red Label | Soft Drinks | APAC | 4.0 |
| 112 | Cadbury | Food | APAC | 4.0 |
| 112 | Emina | Toiletries & Cosmetics | APAC | 4.0 |
| 112 | Enfagrow A+ | Food | APAC | 4.0 |
| 112 | Ensure Gold with HMB | Food | APAC | 4.0 |
| 112 | Foxtrot Six - Rapid Eye | Media & Publishing | APAC | 4.0 |
| 112 | Godrej Nest | Business & Industrial | APAC | 4.0 |
| 112 | Google Cloud | Technology & Electronics | APAC | 4.0 |
| 112 | Kellogg's Corn Flakes | Food | APAC | 4.0 |
| 112 | Kingfisher Radler | Alcoholic Drinks | APAC | 4.0 |
| 112 | Kitabisa | Non-profit, public sector & education | APAC | 4.0 |
| 112 | Korea Glow | Toiletries & Cosmetics | APAC | 4.0 |
| 112 | Kurkure | Food | APAC | 4.0 |
| 112 | Levis | Clothing & Accessories | APAC | 4.0 |
| 112 | Lipton | Soft Drinks | APAC | 4.0 |
| 112 | Mahindra XUV | Automotive | APAC | 4.0 |
| 112 | Nameera | Toiletries & Cosmetics | APAC | 4.0 |
| 112 | Pepsodent Toothbrush | Toiletries & Cosmetics | APAC | 4.0 |
| 112 | PT KapanLagi Youniverse | Media & Publishing | APAC | 4.0 |
| 112 | PT XL Axiata Tbk | Telecoms & Utilities | APAC | 4.0 |
| 112 | PT. Telekomunikasi | Telecoms & Utilities | APAC | 4.0 |
| 112 | Samsung | Technology & Electronics | APAC | 4.0 |
| 112 | SariWangi | Soft Drinks | APAC | 4.0 |
| 112 | Sensodyne | Toiletries & Cosmetics | APAC | 4.0 |
| 112 | Tiki | Retail | APAC | 4.0 |
| 112 | U Mild | Tobacco | APAC | 4.0 |
| 112 | Vaseline | Toiletries & Cosmetics | APAC | 4.0 |
| 112 | Vietnam Mobile | Telecoms & Utilities | APAC | 4.0 |
| 112 | Vinhomes Ocean Park | Business & Industrial | APAC | 4.0 |
| 112 | ZEE5 | Media & Publishing | APAC | 4.0 |