Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | APAC | 668.7 |
| 2 | Alphabet | APAC | 373.7 |
| 3 | PepsiCo | APAC | 338.1 |
| 4 | Coca-Cola Company, The | APAC | 266.7 |
| 5 | Nike | APAC | 164.1 |
| 6 | Biti's | APAC | 138.1 |
| 7 | Nestlé | APAC | 137.5 |
| 8 | Meesho | APAC | 105.3 |
| 9 | Yum! Brands | APAC | 94.1 |
| 10 | BP | APAC | 74.1 |
| 11 | Direktorat Pemilih Muda, Tim Kampanye Nasional Jokowi-Amin | APAC | 71.4 |
| 12 | Godrej Group | APAC | 68.0 |
| 13 | Royal Dutch Shell | APAC | 67.6 |
| 14 | Heineken | APAC | 64.8 |
| 15 | GlaxoSmithKline | APAC | 64.4 |
| 16 | Reckitt Benckiser | APAC | 58.4 |
| 17 | Asian Paints | APAC | 56.0 |
| 17 | Fonterra | APAC | 56.0 |
| 19 | Aditya Birla Capital | APAC | 54.4 |
| 19 | Ariston Thermo Group | APAC | 54.4 |
| 21 | Mastercard | APAC | 54.0 |
| 22 | Restaurant Brands International | APAC | 49.6 |
| 23 | Samsonite | APAC | 44.4 |
| 23 | VNG Corporation | APAC | 44.4 |
| 25 | Amazon | APAC | 40.4 |
| 26 | HDFC Bank | APAC | 40.0 |
| 27 | Tata Group | APAC | 36.4 |
| 28 | Philips | APAC | 36.0 |
| 28 | ViacomCBS | APAC | 36.0 |
| 30 | Sea Limited | APAC | 32.8 |
| 30 | WildAid | APAC | 32.8 |
| 32 | Estée Lauder Companies | APAC | 32.4 |
| 33 | Sendo | APAC | 32.0 |
| 34 | BlueScope | APAC | 28.4 |
| 34 | Grofers | APAC | 28.4 |
| 34 | INASGOC | APAC | 28.4 |
| 34 | Titan | APAC | 28.4 |
| 38 | Fox Sports Pty | APAC | 24.4 |
| 39 | United Breweries Ltd. | APAC | 24.0 |
| 40 | LG | APAC | 20.4 |
| 41 | Airtel | APAC | 20.0 |
| 41 | FrieslandCampina | APAC | 20.0 |
| 41 | Indiabulls | APAC | 20.0 |
| 44 | Globe Telecom | APAC | 17.6 |
| 45 | Abbott | APAC | 16.0 |
| 45 | Beiersdorf | APAC | 16.0 |
| 45 | Change Vietnam | APAC | 16.0 |
| 45 | Combiphar | APAC | 16.0 |
| 45 | Guiltfree Industries Limited | APAC | 16.0 |
| 50 | Samsung | APAC | 13.4 |
| 51 | Anheuser-Busch InBev | APAC | 13.2 |
| 52 | Johnson & Johnson | APAC | 12.8 |
| 53 | Goibibo | APAC | 12.0 |
| 53 | Golden Resources Dev International Ltd. | APAC | 12.0 |
| 53 | Grab | APAC | 12.0 |
| 53 | Mondelez International | APAC | 12.0 |
| 57 | Yili | APAC | 8.8 |
| 58 | AXA | APAC | 8.0 |
| 58 | Bank Mandiri | APAC | 8.0 |
| 58 | Diageo | APAC | 8.0 |
| 58 | FE Credit | APAC | 8.0 |
| 58 | Idea | APAC | 8.0 |
| 58 | Procter & Gamble | APAC | 8.0 |
| 64 | Sony Corporation | APAC | 5.0 |
| 65 | Auto2000 | APAC | 4.0 |
| 65 | Axiata Group | APAC | 4.0 |
| 65 | Essel Group | APAC | 4.0 |
| 65 | HM Sampoerna | APAC | 4.0 |
| 65 | Kellogg's | APAC | 4.0 |
| 65 | Kitabisa | APAC | 4.0 |
| 65 | Levis | APAC | 4.0 |
| 65 | Mahindra | APAC | 4.0 |
| 65 | MD Pictures | APAC | 4.0 |
| 65 | PT Indosiar Visual Mandiri | APAC | 4.0 |
| 65 | PT Paragon Technology and Innovation | APAC | 4.0 |
| 65 | PT. Telekomunikasi | APAC | 4.0 |
| 65 | Tiki | APAC | 4.0 |
| 65 | Vietnam Mobile Telecom Joint Stock Company | APAC | 4.0 |
| 65 | Vinhomes | APAC | 4.0 |