Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | McDonald's | Retail | Global | 262.0 |
| 2 | Lifebuoy | Toiletries & Cosmetics | Global | 224.0 |
| 3 | Pepsi | Soft Drinks | Global | 185.0 |
| 4 | Rexona | Toiletries & Cosmetics | Global | 180.1 |
| 5 | Akbank | Financial Services | Global | 175.4 |
| 6 | Vodafone | Telecoms & Utilties | Global | 165.4 |
| 7 | Coca-Cola | Soft Drinks | Global | 164.7 |
| 8 | OMO | Household & Domestic | Global | 162.6 |
| 9 | Turkcell | Telecoms & Utilties | Global | 156.9 |
| 10 | Uniqlo | Retail | Global | 153.1 |
| 11 | Doritos | Food | Global | 150.4 |
| 12 | KFC | Retail | Global | 143.0 |
| 13 | Reclame Aquà | Business & Industrial | Global | 120.7 |
| 14 | Ford | Automotive | Global | 109.3 |
| 15 | Biti's | Retail | Global | 106.6 |
| 16 | CLEAR | Toiletries & Cosmetics | Global | 106.2 |
| 17 | Google Maps | Technology & Electronics | Global | 103.4 |
| 18 | Shield | Toiletries & Cosmetics | Global | 102.5 |
| 19 | Google Search | Technology & Electronics | Global | 91.5 |
| 20 | Friso | Food | Global | 85.5 |
| 21 | Nescafé | Soft Drinks | Global | 81.5 |
| 22 | Samsung | Technology & Electronics | Global | 76.8 |
| 23 | Maiam Whistle | Non-profit, public sector & education | Global | 76.3 |
| 24 | P/S | Toiletries & Cosmetics | Global | 76.1 |
| 25 | Project Nanhi Kali | Non-profit, public sector & education | Global | 75.6 |
| 26 | Mirinda | Soft Drinks | Global | 72.9 |
| 27 | 1-800-Flowers.com | Business & Industrial | Global | 72.6 |
| 27 | Lincoln | Automotive | Global | 72.6 |
| 27 | Pizza Hut | Retail | Global | 72.6 |
| 27 | T-Mobile | Telecoms & Utilties | Global | 72.6 |
| 31 | Renault Megane Sedan | Automotive | Global | 69.9 |
| 32 | BMW | Automotive | Global | 68.4 |
| 33 | Knorr | Food | Global | 66.7 |
| 34 | Dove | Toiletries & Cosmetics | Global | 62.1 |
| 35 | Netmarble | Leisure & Entertainment | Global | 61.4 |
| 36 | Unilever | Toiletries & Cosmetics | Global | 60.6 |
| 37 | Mercedes-Benz | Automotive | Global | 60.4 |
| 38 | Banco Bilbao Vizcaya Argentaria | Financial Services | Global | 60.2 |
| 39 | Media & Publishing | Global | 60.0 | |
| 40 | Garanti Bank | Financial Services | Global | 58.2 |
| 41 | L’Oréal | Toiletries & Cosmetics | Global | 58.0 |
| 42 | Pond's | Toiletries & Cosmetics | Global | 56.4 |
| 43 | Sprite | Soft Drinks | Global | 54.4 |
| 44 | Big Bazaar | Retail | Global | 54.2 |
| 45 | Roadies | Media & Publishing | Global | 53.6 |
| 46 | Chivas Regal | Alcoholic Drinks | Global | 53.2 |
| 47 | Dimes | Soft Drinks | Global | 52.9 |
| 48 | ShopRite | Retail | Global | 50.9 |
| 49 | Castrol CRB Plus | Business & Industrial | Global | 50.6 |
| 50 | Target Media | Media & Publishing | Global | 50.4 |
| 51 | OLX | Retail | Global | 50.3 |
| 52 | Polo | Food | Global | 49.6 |
| 53 | Jif | Household & Domestic | Global | 48.9 |
| 54 | Aditya Birla Capital | Financial Services | Global | 48.3 |
| 54 | Closeup | Toiletries & Cosmetics | Global | 48.3 |
| 56 | Home Credit | Financial Services | Global | 45.4 |
| 57 | Antartica Beer | Alcoholic Drinks | Global | 44.4 |
| 58 | Sunlight | Household & Domestic | Global | 44.1 |
| 59 | Colgate Smart Electronic Toothbrush E1 | Toiletries & Cosmetics | Global | 42.6 |
| 59 | Lane Bryant | Retail | Global | 42.6 |
| 59 | Lyft | Travel, Transport & Tourism | Global | 42.6 |
| 59 | Patrón | Alcoholic Drinks | Global | 42.6 |
| 59 | Sky Deutschland Fernsehen | Media & Publishing | Global | 42.6 |
| 64 | Dancow | Food | Global | 41.0 |
| 65 | Ala | Household & Domestic | Global | 40.7 |
| 65 | Güd | Household & Domestic | Global | 40.7 |
| 65 | Mobil Delvac | Business & Industrial | Global | 40.7 |
| 65 | Movistar | Telecoms & Utilties | Global | 40.7 |
| 65 | next | Financial Services | Global | 40.7 |
| 65 | Vivo Ads | Media & Publishing | Global | 40.7 |
| 71 | Fabelle Elements | Food | Global | 40.4 |
| 71 | Huawei | Technology & Electronics | Global | 40.4 |
| 71 | Indian Blue Book | Retail | Global | 40.4 |
| 74 | CLEAR Men | Toiletries & Cosmetics | Global | 40.1 |
| 74 | Diana | Toiletries & Cosmetics | Global | 40.1 |
| 74 | Head and Shoulders | Toiletries & Cosmetics | Global | 40.1 |
| 74 | Lucozade | Soft Drinks | Global | 40.1 |
| 74 | Miller | Alcoholic Drinks | Global | 40.1 |
| 80 | Ruffles | Food | Global | 38.5 |
| 79 | Volvo | Automotive | Global | 38.5 |
| 81 | Femplea | Non-profit, public sector & education | Global | 36.7 |
| 82 | Excedrin | Pharma & Healthcare | Global | 35.6 |
| 83 | Clean & Clear | Toiletries & Cosmetics | Global | 35.2 |
| 84 | Sony Pictures | Media & Publishing | Global | 34.4 |
| 85 | Merck Animal Health | Pharma & Healthcare | Global | 34.1 |
| 86 | Sunsilk | Toiletries & Cosmetics | Global | 33.1 |
| 88 | Kia | Automotive | Global | 32.6 |
| 88 | Turkish Airlines | Travel, Transport & Tourism | Global | 32.6 |
| 87 | Warner Bros | Media & Publishing | Global | 32.6 |
| 90 | Combantrin | Pharma & Healthcare | Global | 32.2 |
| 91 | Singapore Tourism Board | Travel, Transport & Tourism | Global | 30.8 |
| 92 | Foxtel | Media & Publishing | Global | 30.0 |
| 92 | Snickers | Food | Global | 30.0 |
| 94 | Jeep | Automotive | Global | 29.8 |
| 95 | Cheetos | Food | Global | 28.5 |
| 95 | Excella | Food | Global | 28.5 |
| 95 | Hasbro | Leisure & Entertainment | Global | 28.5 |
| 95 | Honda | Automotive | Global | 28.5 |
| 99 | Patanjali | Soft Drinks | Global | 28.3 |
| 100 | Banabak | Retail | Global | 28.1 |
| 100 | TRESemme | Toiletries & Cosmetics | Global | 28.1 |
| 100 | Turk Telecom | Telecoms & Utilties | Global | 28.1 |
| 100 | VinMart+ | Retail | Global | 28.1 |
| 104 | Build.com | Retail | Global | 25.6 |
| 104 | TD Ameritrade | Financial Services | Global | 25.6 |
| 106 | Buavita | Soft Drinks | Global | 25.1 |
| 106 | PermataBank | Financial Services | Global | 25.1 |
| 108 | Horlicks | Pharma & Healthcare | Global | 25.0 |
| 109 | Volkswagen | Automotive | Global | 24.5 |
| 110 | Egyptian Tourism Authority | Travel, Transport & Tourism | Global | 24.2 |
| 110 | Exide Life Insurance | Financial Services | Global | 24.2 |
| 110 | Fair & Lovely | Toiletries & Cosmetics | Global | 24.2 |
| 110 | Frestea | Soft Drinks | Global | 24.2 |
| 110 | Godrej No.1 | Toiletries & Cosmetics | Global | 24.2 |
| 110 | Nokea | Technology & Electronics | Global | 24.2 |
| 110 | Sabse Smart Kaun | Media & Publishing | Global | 24.2 |
| 110 | The Sun | Media & Publishing | Global | 24.2 |
| 118 | Surf | Household & Domestic | Global | 24.1 |
| 119 | Burger King | Retail | Global | 22.6 |
| 120 | Nicotex | Pharma & Healthcare | Global | 22.5 |
| 121 | TUMS | Pharma & Healthcare | Global | 22.0 |
| 122 | Barbadillo | Alcoholic Drinks | Global | 21.6 |
| 123 | Curry's PC World | Retail | Global | 21.3 |
| 123 | Hellmann's | Food | Global | 21.3 |
| 125 | Wall's | Food | Global | 21.1 |
| 126 | Neutrogena | Toiletries & Cosmetics | Global | 21.0 |
| 127 | Pegasus Airlines | Travel, Transport & Tourism | Global | 20.8 |
| 128 | Lipton Ice tea | Soft Drinks | Global | 20.6 |
| 129 | Bira91 | Alcoholic Drinks | Global | 20.5 |
| 130 | Buscapé | Retail | Global | 20.4 |
| 130 | Mastercard | Financial Services | Global | 20.4 |
| 130 | Mobil 1 | Business & Industrial | Global | 20.4 |
| 130 | Registraduria Nacional de Colombia | Non-profit, public sector & education | Global | 20.4 |
| 134 | Pocoyo House | Leisure & Entertainment | Global | 20.3 |
| 134 | Sensodyne | Toiletries & Cosmetics | Global | 20.3 |
| 136 | DishTV | Media & Publishing | Global | 20.2 |
| 136 | McDowell's No.1 Soda | Soft Drinks | Global | 20.2 |
| 136 | RailTel | Telecoms & Utilties | Global | 20.2 |
| 139 | APUS Group | Technology & Electronics | Global | 20.1 |
| 139 | COCO | Media & Publishing | Global | 20.1 |
| 139 | Grab | Travel, Transport & Tourism | Global | 20.1 |
| 142 | İşbank | Financial Services | Global | 20.0 |
| 144 | Comfort | Household & Domestic | Global | 20.0 |
| 144 | Durex | Pharma & Healthcare | Global | 20.0 |
| 142 | Koton | Retail | Global | 20.0 |
| 144 | Tinder | Media & Publishing | Global | 20.0 |
| 147 | Huggies | Toiletries & Cosmetics | Global | 17.6 |
| 148 | Abreva | Pharma & Healthcare | Global | 17.0 |
| 148 | Flonase | Pharma & Healthcare | Global | 17.0 |
| 148 | ZYRTEC | Pharma & Healthcare | Global | 17.0 |
| 151 | VLIVE | Media & Publishing | Global | 16.8 |
| 152 | Axe | Toiletries & Cosmetics | Global | 16.6 |
| 152 | Bahrain International Circuit | Leisure & Entertainment | Global | 16.6 |
| 154 | Cacau Show | Food | Global | 16.3 |
| 155 | HIT | Pharma & Healthcare | Global | 16.1 |
| 156 | Ambar | Alcoholic Drinks | Global | 16.0 |
| 156 | ASICS | Clothing & Accessories | Global | 16.0 |
| 156 | Dishcem | Pharma & Healthcare | Global | 16.0 |
| 156 | Vietnammm.com | Retail | Global | 16.0 |
| 160 | Méliuz | Retail | Global | 14.1 |
| 161 | Pepsodent | Toiletries & Cosmetics | Global | 14.0 |
| 162 | Visit Austin | Travel, Transport & Tourism | Global | 12.8 |
| 163 | Jio | Telecoms & Utilties | Global | 12.5 |
| 164 | EF English Live | Non-profit, public sector & education | Global | 12.2 |
| 165 | BloombergQuint | Media & Publishing | Global | 12.1 |
| 165 | Ichi Ocha | Soft Drinks | Global | 12.1 |
| 165 | Nivea | Toiletries & Cosmetics | Global | 12.1 |
| 165 | Star India | Media & Publishing | Global | 12.1 |
| 169 | Domestos | Household & Domestic | Global | 12.0 |
| 170 | Citroën C4 | Automotive | Global | 10.2 |
| 170 | Up! Pepper | Automotive | Global | 10.2 |
| 172 | Dancow Advanced Excelnutri+ | Food | Global | 10.0 |
| 173 | AT&T Business | Telecoms & Utilties | Global | 8.5 |
| 173 | Athleta | Retail | Global | 8.5 |
| 173 | Bridgestone Americas Tire Operations, LLC | Automotive | Global | 8.5 |
| 173 | California Honda Dealers | Automotive | Global | 8.5 |
| 173 | Forevermark | Clothing & Accessories | Global | 8.5 |
| 173 | Impractical Jokers | Media & Publishing | Global | 8.5 |
| 173 | Island Records | Leisure & Entertainment | Global | 8.5 |
| 173 | Las Vegas Convention and Visitors Authority | Travel, Transport & Tourism | Global | 8.5 |
| 173 | Orange Finanse | Financial Services | Global | 8.5 |
| 173 | Quantum | Technology & Electronics | Global | 8.5 |
| 173 | Tyson | Food | Global | 8.5 |
| 173 | Universal Pictures | Media & Publishing | Global | 8.5 |
| 185 | Indomilk | Soft Drinks | Global | 8.4 |
| 185 | Ultimate Ears | Technology & Electronics | Global | 8.4 |
| 187 | ActivKids Immuno Booster | Pharma & Healthcare | Global | 8.1 |
| 187 | BP | Business & Industrial | Global | 8.1 |
| 187 | Carefree | Toiletries & Cosmetics | Global | 8.1 |
| 187 | Dueto | Food | Global | 8.1 |
| 187 | Francis | Toiletries & Cosmetics | Global | 8.1 |
| 187 | Gillette | Toiletries & Cosmetics | Global | 8.1 |
| 187 | Harpic | Household & Domestic | Global | 8.1 |
| 187 | HSBC | Financial Services | Global | 8.1 |
| 187 | Ikyawann | Media & Publishing | Global | 8.1 |
| 187 | Indosat Ooredoo | Telecoms & Utilties | Global | 8.1 |
| 187 | Medley | Pharma & Healthcare | Global | 8.1 |
| 187 | Oreo | Food | Global | 8.1 |
| 187 | Outback Steakhouse | Retail | Global | 8.1 |
| 187 | Pirelli | Automotive | Global | 8.1 |
| 187 | Pony Malta | Soft Drinks | Global | 8.1 |
| 187 | PT XL Axiata Tbk | Telecoms & Utilties | Global | 8.1 |
| 187 | RAKBANK | Financial Services | Global | 8.1 |
| 187 | Reebok | Clothing & Accessories | Global | 8.1 |
| 187 | Sedal | Toiletries & Cosmetics | Global | 8.1 |
| 187 | Shopee | Retail | Global | 8.1 |
| 187 | Vigor | Food | Global | 8.1 |
| 208 | ABSA Prosper | Financial Services | Global | 8.0 |
| 208 | Debonairs | Retail | Global | 8.0 |
| 208 | Dyson | Technology & Electronics | Global | 8.0 |
| 208 | Fuze Tea+ | Soft Drinks | Global | 8.0 |
| 208 | FWD | Financial Services | Global | 8.0 |
| 208 | HOPI | Retail | Global | 8.0 |
| 208 | TAI Centro Universitario de artes | Non-profit, public sector & education | Global | 8.0 |
| 208 | Tru-Cape Fruit Marketing | Food | Global | 8.0 |
| 216 | Beefeater | Alcoholic Drinks | Global | 5.0 |
| 216 | Gordon's Gin | Alcoholic Drinks | Global | 5.0 |
| 216 | Maybelline | Toiletries & Cosmetics | Global | 5.0 |
| 219 | DTAC | Telecoms & Utilties | Global | 4.4 |
| 219 | HIT FIK | Pharma & Healthcare | Global | 4.4 |
| 219 | LEGO | Leisure & Entertainment | Global | 4.4 |
| 219 | Netflix | Media & Publishing | Global | 4.4 |
| 219 | Qinyuan | Business & Industrial | Global | 4.4 |
| 219 | Red Sparrow | Media & Publishing | Global | 4.4 |
| 219 | Revive | Soft Drinks | Global | 4.4 |
| 219 | Striding On | Non-profit, public sector & education | Global | 4.4 |
| 219 | Tenaga Nasional Berhad | Telecoms & Utilties | Global | 4.4 |
| 219 | Zapr Media Labs | Technology & Electronics | Global | 4.4 |
| 229 | Benefiber | Pharma & Healthcare | Global | 4.3 |
| 229 | Deutsche Telekom | Telecoms & Utilties | Global | 4.3 |
| 229 | Kroger | Retail | Global | 4.3 |
| 229 | Memorial Hermann Health System | Non-profit, public sector & education | Global | 4.3 |
| 229 | MGM | Travel, Transport & Tourism | Global | 4.3 |
| 229 | NowThis Money | Media & Publishing | Global | 4.3 |
| 229 | YouAppi | Business & Industrial | Global | 4.3 |
| 236 | eQlibri | Food | Global | 4.1 |
| 236 | Fruttare | Food | Global | 4.1 |
| 236 | Instituto Maria da Penha | Non-profit, public sector & education | Global | 4.1 |
| 236 | LATAM Travel | Travel, Transport & Tourism | Global | 4.1 |
| 236 | Listerine | Toiletries & Cosmetics | Global | 4.1 |
| 236 | Pilot | Household & Domestic | Global | 4.1 |
| 236 | Vive Latino | Leisure & Entertainment | Global | 4.1 |
| 243 | 20th Century Fox | Media & Publishing | Global | 4.0 |
| 243 | 5 Star | Food | Global | 4.0 |
| 243 | Aquafina | Soft Drinks | Global | 4.0 |
| 243 | Association of Mutual Funds in India | Financial Services | Global | 4.0 |
| 243 | British American Tobacco | Tobacco | Global | 4.0 |
| 243 | Capfin | Financial Services | Global | 4.0 |
| 243 | CEAT Tyres | Automotive | Global | 4.0 |
| 243 | Ferdinand | Leisure & Entertainment | Global | 4.0 |
| 243 | Godrej Expert Rich Creme | Toiletries & Cosmetics | Global | 4.0 |
| 243 | Groupe Rouge | Financial Services | Global | 4.0 |
| 243 | Hazeline | Toiletries & Cosmetics | Global | 4.0 |
| 243 | Heineken | Alcoholic Drinks | Global | 4.0 |
| 243 | HP | Technology & Electronics | Global | 4.0 |
| 243 | IKEA | Retail | Global | 4.0 |
| 243 | Kotex | Toiletries & Cosmetics | Global | 4.0 |
| 243 | Little Hearts | Food | Global | 4.0 |
| 243 | Luminous | Telecoms & Utilties | Global | 4.0 |
| 243 | Nutriboost | Soft Drinks | Global | 4.0 |
| 243 | Saigon Special | Alcoholic Drinks | Global | 4.0 |
| 243 | Sting | Soft Drinks | Global | 4.0 |
| 243 | Tea+ | Soft Drinks | Global | 4.0 |
| 243 | Teads | Business & Industrial | Global | 4.0 |
| 243 | Totalgaz | Business & Industrial | Global | 4.0 |
| 243 | Tropicana Twister | Soft Drinks | Global | 4.0 |
| 243 | VideoMAX | Telecoms & Utilties | Global | 4.0 |
| 243 | X-Men for Boss | Toiletries & Cosmetics | Global | 4.0 |