Overview | MMA Global

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Brands - Global 2018

Rank Brand Industry Region Points
1 McDonald's Retail Global 262.0
2 Lifebuoy Toiletries & Cosmetics Global 224.0
3 Pepsi Soft Drinks Global 185.0
4 Rexona Toiletries & Cosmetics Global 180.1
5 Akbank Financial Services Global 175.4
6 Vodafone Telecoms & Utilties Global 165.4
7 Coca-Cola Soft Drinks Global 164.7
8 OMO Household & Domestic Global 162.6
9 Turkcell Telecoms & Utilties Global 156.9
10 Uniqlo Retail Global 153.1
11 Doritos Food Global 150.4
12 KFC Retail Global 143.0
13 Reclame Aquí Business & Industrial Global 120.7
14 Ford Automotive Global 109.3
15 Biti's Retail Global 106.6
16 CLEAR Toiletries & Cosmetics Global 106.2
17 Google Maps Technology & Electronics Global 103.4
18 Shield Toiletries & Cosmetics Global 102.5
19 Google Search Technology & Electronics Global 91.5
20 Friso Food Global 85.5
21 Nescafé Soft Drinks Global 81.5
22 Samsung Technology & Electronics Global 76.8
23 Maiam Whistle Non-profit, public sector & education Global 76.3
24 P/S Toiletries & Cosmetics Global 76.1
25 Project Nanhi Kali Non-profit, public sector & education Global 75.6
26 Mirinda Soft Drinks Global 72.9
27 1-800-Flowers.com Business & Industrial Global 72.6
27 Lincoln Automotive Global 72.6
27 Pizza Hut Retail Global 72.6
27 T-Mobile Telecoms & Utilties Global 72.6
31 Renault Megane Sedan Automotive Global 69.9
32 BMW Automotive Global 68.4
33 Knorr Food Global 66.7
34 Dove Toiletries & Cosmetics Global 62.1
35 Netmarble Leisure & Entertainment Global 61.4
36 Unilever Toiletries & Cosmetics Global 60.6
37 Mercedes-Benz Automotive Global 60.4
38 Banco Bilbao Vizcaya Argentaria Financial Services Global 60.2
39 Twitter Media & Publishing Global 60.0
40 Garanti Bank Financial Services Global 58.2
41 L’Oréal Toiletries & Cosmetics Global 58.0
42 Pond's Toiletries & Cosmetics Global 56.4
43 Sprite Soft Drinks Global 54.4
44 Big Bazaar Retail Global 54.2
45 Roadies Media & Publishing Global 53.6
46 Chivas Regal Alcoholic Drinks Global 53.2
47 Dimes Soft Drinks Global 52.9
48 ShopRite Retail Global 50.9
49 Castrol CRB Plus Business & Industrial Global 50.6
50 Target Media Media & Publishing Global 50.4
51 OLX Retail Global 50.3
52 Polo Food Global 49.6
53 Jif Household & Domestic Global 48.9
54 Aditya Birla Capital Financial Services Global 48.3
54 Closeup Toiletries & Cosmetics Global 48.3
56 Home Credit Financial Services Global 45.4
57 Antartica Beer Alcoholic Drinks Global 44.4
58 Sunlight Household & Domestic Global 44.1
59 Colgate Smart Electronic Toothbrush E1 Toiletries & Cosmetics Global 42.6
59 Lane Bryant Retail Global 42.6
59 Lyft Travel, Transport & Tourism Global 42.6
59 Patrón Alcoholic Drinks Global 42.6
59 Sky Deutschland Fernsehen Media & Publishing Global 42.6
64 Dancow Food Global 41.0
65 Ala Household & Domestic Global 40.7
65 Güd Household & Domestic Global 40.7
65 Mobil Delvac Business & Industrial Global 40.7
65 Movistar Telecoms & Utilties Global 40.7
65 next Financial Services Global 40.7
65 Vivo Ads Media & Publishing Global 40.7
71 Fabelle Elements Food Global 40.4
71 Huawei Technology & Electronics Global 40.4
71 Indian Blue Book Retail Global 40.4
74 CLEAR Men Toiletries & Cosmetics Global 40.1
74 Diana Toiletries & Cosmetics Global 40.1
74 Head and Shoulders Toiletries & Cosmetics Global 40.1
74 Lucozade Soft Drinks Global 40.1
74 Miller Alcoholic Drinks Global 40.1
80 Ruffles Food Global 38.5
79 Volvo Automotive Global 38.5
81 Femplea Non-profit, public sector & education Global 36.7
82 Excedrin Pharma & Healthcare Global 35.6
83 Clean & Clear Toiletries & Cosmetics Global 35.2
84 Sony Pictures Media & Publishing Global 34.4
85 Merck Animal Health Pharma & Healthcare Global 34.1
86 Sunsilk Toiletries & Cosmetics Global 33.1
88 Kia Automotive Global 32.6
88 Turkish Airlines Travel, Transport & Tourism Global 32.6
87 Warner Bros Media & Publishing Global 32.6
90 Combantrin Pharma & Healthcare Global 32.2
91 Singapore Tourism Board Travel, Transport & Tourism Global 30.8
92 Foxtel Media & Publishing Global 30.0
92 Snickers Food Global 30.0
94 Jeep Automotive Global 29.8
95 Cheetos Food Global 28.5
95 Excella Food Global 28.5
95 Hasbro Leisure & Entertainment Global 28.5
95 Honda Automotive Global 28.5
99 Patanjali Soft Drinks Global 28.3
100 Banabak Retail Global 28.1
100 TRESemme Toiletries & Cosmetics Global 28.1
100 Turk Telecom Telecoms & Utilties Global 28.1
100 VinMart+ Retail Global 28.1
104 Build.com Retail Global 25.6
104 TD Ameritrade Financial Services Global 25.6
106 Buavita Soft Drinks Global 25.1
106 PermataBank Financial Services Global 25.1
108 Horlicks Pharma & Healthcare Global 25.0
109 Volkswagen Automotive Global 24.5
110 Egyptian Tourism Authority Travel, Transport & Tourism Global 24.2
110 Exide Life Insurance Financial Services Global 24.2
110 Fair & Lovely Toiletries & Cosmetics Global 24.2
110 Frestea Soft Drinks Global 24.2
110 Godrej No.1 Toiletries & Cosmetics Global 24.2
110 Nokea Technology & Electronics Global 24.2
110 Sabse Smart Kaun Media & Publishing Global 24.2
110 The Sun Media & Publishing Global 24.2
118 Surf Household & Domestic Global 24.1
119 Burger King Retail Global 22.6
120 Nicotex Pharma & Healthcare Global 22.5
121 TUMS Pharma & Healthcare Global 22.0
122 Barbadillo Alcoholic Drinks Global 21.6
123 Curry's PC World Retail Global 21.3
123 Hellmann's Food Global 21.3
125 Wall's Food Global 21.1
126 Neutrogena Toiletries & Cosmetics Global 21.0
127 Pegasus Airlines Travel, Transport & Tourism Global 20.8
128 Lipton Ice tea Soft Drinks Global 20.6
129 Bira91 Alcoholic Drinks Global 20.5
130 Buscapé Retail Global 20.4
130 Mastercard Financial Services Global 20.4
130 Mobil 1 Business & Industrial Global 20.4
130 Registraduria Nacional de Colombia Non-profit, public sector & education Global 20.4
134 Pocoyo House Leisure & Entertainment Global 20.3
134 Sensodyne Toiletries & Cosmetics Global 20.3
136 DishTV Media & Publishing Global 20.2
136 McDowell's No.1 Soda Soft Drinks Global 20.2
136 RailTel Telecoms & Utilties Global 20.2
139 APUS Group Technology & Electronics Global 20.1
139 COCO Media & Publishing Global 20.1
139 Grab Travel, Transport & Tourism Global 20.1
142 İşbank Financial Services Global 20.0
144 Comfort Household & Domestic Global 20.0
144 Durex Pharma & Healthcare Global 20.0
142 Koton Retail Global 20.0
144 Tinder Media & Publishing Global 20.0
147 Huggies Toiletries & Cosmetics Global 17.6
148 Abreva Pharma & Healthcare Global 17.0
148 Flonase Pharma & Healthcare Global 17.0
148 ZYRTEC Pharma & Healthcare Global 17.0
151 VLIVE Media & Publishing Global 16.8
152 Axe Toiletries & Cosmetics Global 16.6
152 Bahrain International Circuit Leisure & Entertainment Global 16.6
154 Cacau Show Food Global 16.3
155 HIT Pharma & Healthcare Global 16.1
156 Ambar Alcoholic Drinks Global 16.0
156 ASICS Clothing & Accessories Global 16.0
156 Dishcem Pharma & Healthcare Global 16.0
156 Vietnammm.com Retail Global 16.0
160 Méliuz Retail Global 14.1
161 Pepsodent Toiletries & Cosmetics Global 14.0
162 Visit Austin Travel, Transport & Tourism Global 12.8
163 Jio Telecoms & Utilties Global 12.5
164 EF English Live Non-profit, public sector & education Global 12.2
165 BloombergQuint Media & Publishing Global 12.1
165 Ichi Ocha Soft Drinks Global 12.1
165 Nivea Toiletries & Cosmetics Global 12.1
165 Star India Media & Publishing Global 12.1
169 Domestos Household & Domestic Global 12.0
170 Citroën C4 Automotive Global 10.2
170 Up!  Pepper Automotive Global 10.2
172 Dancow Advanced Excelnutri+ Food Global 10.0
173 AT&T Business Telecoms & Utilties Global 8.5
173 Athleta Retail Global 8.5
173 Bridgestone Americas Tire Operations, LLC Automotive Global 8.5
173 California Honda Dealers Automotive Global 8.5
173 Forevermark Clothing & Accessories Global 8.5
173 Impractical Jokers Media & Publishing Global 8.5
173 Island Records Leisure & Entertainment Global 8.5
173 Las Vegas Convention and Visitors Authority Travel, Transport & Tourism Global 8.5
173 Orange Finanse Financial Services Global 8.5
173 Quantum Technology & Electronics Global 8.5
173 Tyson Food Global 8.5
173 Universal Pictures Media & Publishing Global 8.5
185 Indomilk Soft Drinks Global 8.4
185 Ultimate Ears Technology & Electronics Global 8.4
187 ActivKids Immuno Booster Pharma & Healthcare Global 8.1
187 BP Business & Industrial Global 8.1
187 Carefree Toiletries & Cosmetics Global 8.1
187 Dueto Food Global 8.1
187 Francis Toiletries & Cosmetics Global 8.1
187 Gillette Toiletries & Cosmetics Global 8.1
187 Harpic Household & Domestic Global 8.1
187 HSBC Financial Services Global 8.1
187 Ikyawann Media & Publishing Global 8.1
187 Indosat Ooredoo Telecoms & Utilties Global 8.1
187 Medley Pharma & Healthcare Global 8.1
187 Oreo Food Global 8.1
187 Outback Steakhouse Retail Global 8.1
187 Pirelli Automotive Global 8.1
187 Pony Malta Soft Drinks Global 8.1
187 PT XL Axiata Tbk Telecoms & Utilties Global 8.1
187 RAKBANK Financial Services Global 8.1
187 Reebok Clothing & Accessories Global 8.1
187 Sedal Toiletries & Cosmetics Global 8.1
187 Shopee Retail Global 8.1
187 Vigor Food Global 8.1
208 ABSA Prosper Financial Services Global 8.0
208 Debonairs Retail Global 8.0
208 Dyson Technology & Electronics Global 8.0
208 Fuze Tea+ Soft Drinks Global 8.0
208 FWD Financial Services Global 8.0
208 HOPI Retail Global 8.0
208 TAI Centro Universitario de artes Non-profit, public sector & education Global 8.0
208 Tru-Cape Fruit Marketing Food Global 8.0
216 Beefeater Alcoholic Drinks Global 5.0
216 Gordon's Gin Alcoholic Drinks Global 5.0
216 Maybelline Toiletries & Cosmetics Global 5.0
219 DTAC Telecoms & Utilties Global 4.4
219 HIT FIK Pharma & Healthcare Global 4.4
219 LEGO Leisure & Entertainment Global 4.4
219 Netflix Media & Publishing Global 4.4
219 Qinyuan Business & Industrial Global 4.4
219 Red Sparrow Media & Publishing Global 4.4
219 Revive Soft Drinks Global 4.4
219 Striding On Non-profit, public sector & education Global 4.4
219 Tenaga Nasional Berhad Telecoms & Utilties Global 4.4
219 Zapr Media Labs Technology & Electronics Global 4.4
229 Benefiber Pharma & Healthcare Global 4.3
229 Deutsche Telekom Telecoms & Utilties Global 4.3
229 Kroger Retail Global 4.3
229 Memorial Hermann Health System Non-profit, public sector & education Global 4.3
229 MGM Travel, Transport & Tourism Global 4.3
229 NowThis Money Media & Publishing Global 4.3
229 YouAppi Business & Industrial Global 4.3
236 eQlibri Food Global 4.1
236 Fruttare Food Global 4.1
236 Instituto Maria da Penha Non-profit, public sector & education Global 4.1
236 LATAM Travel Travel, Transport & Tourism Global 4.1
236 Listerine Toiletries & Cosmetics Global 4.1
236 Pilot Household & Domestic Global 4.1
236 Vive Latino Leisure & Entertainment Global 4.1
243 20th Century Fox Media & Publishing Global 4.0
243 5 Star Food Global 4.0
243 Aquafina Soft Drinks Global 4.0
243 Association of Mutual Funds in India Financial Services Global 4.0
243 British American Tobacco Tobacco Global 4.0
243 Capfin Financial Services Global 4.0
243 CEAT Tyres Automotive Global 4.0
243 Ferdinand Leisure & Entertainment Global 4.0
243 Godrej Expert Rich Creme Toiletries & Cosmetics Global 4.0
243 Groupe Rouge Financial Services Global 4.0
243 Hazeline Toiletries & Cosmetics Global 4.0
243 Heineken Alcoholic Drinks Global 4.0
243 HP Technology & Electronics Global 4.0
243 IKEA Retail Global 4.0
243 Kotex Toiletries & Cosmetics Global 4.0
243 Little Hearts Food Global 4.0
243 Luminous Telecoms & Utilties Global 4.0
243 Nutriboost Soft Drinks Global 4.0
243 Saigon Special Alcoholic Drinks Global 4.0
243 Sting Soft Drinks Global 4.0
243 Tea+ Soft Drinks Global 4.0
243 Teads Business & Industrial Global 4.0
243 Totalgaz Business & Industrial Global 4.0
243 Tropicana Twister Soft Drinks Global 4.0
243 VideoMAX Telecoms & Utilties Global 4.0
243 X-Men for Boss Toiletries & Cosmetics Global 4.0