Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Lifebuoy | Toiletries & Cosmetics | APAC | 224.0 |
| 2 | Uniqlo | Retail | APAC | 153.1 |
| 3 | Pepsi | Soft Drinks | APAC | 144.6 |
| 4 | Rexona | Toiletries & Cosmetics | APAC | 115.2 |
| 5 | Biti's | Retail | APAC | 106.6 |
| 6 | Google Maps | Technology & Electronics | APAC | 103.4 |
| 7 | Google Search | Technology & Electronics | APAC | 91.5 |
| 8 | Friso | Food | APAC | 85.5 |
| 9 | Coca-Cola | Soft Drinks | APAC | 85.1 |
| 10 | OMO | Household & Domestic | APAC | 84.6 |
| 11 | Doritos | Food | APAC | 76.4 |
| 12 | Maiam Whistle | Non-profit, public sector & education | APAC | 76.3 |
| 13 | P/S | Toiletries & Cosmetics | APAC | 76.1 |
| 14 | Project Nanhi Kali | Non-profit, public sector & education | APAC | 75.6 |
| 15 | CLEAR | Toiletries & Cosmetics | APAC | 73.8 |
| 16 | Mirinda | Soft Drinks | APAC | 72.9 |
| 17 | L’Oréal | Toiletries & Cosmetics | APAC | 58.0 |
| 18 | Pond's | Toiletries & Cosmetics | APAC | 56.4 |
| 19 | Big Bazaar | Retail | APAC | 54.2 |
| 20 | Roadies | Media & Publishing | APAC | 53.6 |
| 21 | Castrol CRB Plus | Business & Industrial | APAC | 50.6 |
| 22 | OLX | Retail | APAC | 50.3 |
| 23 | KFC | Retail | APAC | 50.0 |
| 24 | Aditya Birla Capital | Financial Services | APAC | 48.3 |
| 25 | Home Credit | Financial Services | APAC | 45.4 |
| 26 | Sunlight | Household & Domestic | APAC | 44.1 |
| 27 | Dancow | Food | APAC | 41.0 |
| 28 | Fabelle Elements | Food | APAC | 40.4 |
| 28 | Indian Blue Book | Retail | APAC | 40.4 |
| 30 | CLEAR Men | Toiletries & Cosmetics | APAC | 40.1 |
| 30 | Diana | Toiletries & Cosmetics | APAC | 40.1 |
| 30 | Head and Shoulders | Toiletries & Cosmetics | APAC | 40.1 |
| 33 | Pizza Hut | Retail | APAC | 36.3 |
| 34 | Clean & Clear | Toiletries & Cosmetics | APAC | 35.2 |
| 35 | Combantrin | Pharma & Healthcare | APAC | 32.2 |
| 36 | Dove | Toiletries & Cosmetics | APAC | 32.1 |
| 37 | Singapore Tourism Board | Travel, Transport & Tourism | APAC | 30.8 |
| 38 | Foxtel | Media & Publishing | APAC | 30.0 |
| 39 | Patanjali | Soft Drinks | APAC | 28.3 |
| 40 | TRESemme | Toiletries & Cosmetics | APAC | 28.1 |
| 40 | VinMart+ | Retail | APAC | 28.1 |
| 42 | Buavita | Soft Drinks | APAC | 25.1 |
| 42 | PermataBank | Financial Services | APAC | 25.1 |
| 44 | Horlicks | Pharma & Healthcare | APAC | 25.0 |
| 45 | Exide Life Insurance | Financial Services | APAC | 24.2 |
| 45 | Fair & Lovely | Toiletries & Cosmetics | APAC | 24.2 |
| 45 | Frestea | Soft Drinks | APAC | 24.2 |
| 45 | Godrej No.1 | Toiletries & Cosmetics | APAC | 24.2 |
| 45 | Nokea | Technology & Electronics | APAC | 24.2 |
| 45 | Sabse Smart Kaun | Media & Publishing | APAC | 24.2 |
| 51 | Closeup | Toiletries & Cosmetics | APAC | 24.0 |
| 51 | Samsung | Technology & Electronics | APAC | 24.0 |
| 53 | Nicotex | Pharma & Healthcare | APAC | 22.5 |
| 54 | Wall's | Food | APAC | 21.1 |
| 55 | Bira91 | Alcoholic Drinks | APAC | 20.5 |
| 55 | Unilever | Toiletries & Cosmetics | APAC | 20.5 |
| 57 | DishTV | Media & Publishing | APAC | 20.2 |
| 57 | McDowell's No.1 Soda | Soft Drinks | APAC | 20.2 |
| 57 | RailTel | Telecoms & Utilties | APAC | 20.2 |
| 60 | APUS Group | Technology & Electronics | APAC | 20.1 |
| 60 | COCO | Media & Publishing | APAC | 20.1 |
| 60 | Grab | Travel, Transport & Tourism | APAC | 20.1 |
| 63 | Comfort | Household & Domestic | APAC | 20.0 |
| 63 | Durex | Pharma & Healthcare | APAC | 20.0 |
| 65 | Ford | Automotive | APAC | 17.6 |
| 65 | Huggies | Toiletries & Cosmetics | APAC | 17.6 |
| 67 | VLIVE | Media & Publishing | APAC | 16.8 |
| 68 | HIT | Pharma & Healthcare | APAC | 16.1 |
| 69 | Vietnammm.com | Retail | APAC | 16.0 |
| 70 | Pepsodent | Toiletries & Cosmetics | APAC | 14.0 |
| 71 | Jio | Telecoms & Utilties | APAC | 12.5 |
| 72 | Sunsilk | Toiletries & Cosmetics | APAC | 12.4 |
| 73 | BloombergQuint | Media & Publishing | APAC | 12.1 |
| 73 | Ichi Ocha | Soft Drinks | APAC | 12.1 |
| 73 | Nivea | Toiletries & Cosmetics | APAC | 12.1 |
| 73 | Star India | Media & Publishing | APAC | 12.1 |
| 77 | Dancow Advanced Excelnutri+ | Food | APAC | 10.0 |
| 78 | Neutrogena | Toiletries & Cosmetics | APAC | 8.8 |
| 79 | Indomilk | Soft Drinks | APAC | 8.4 |
| 79 | Ultimate Ears | Technology & Electronics | APAC | 8.4 |
| 81 | ActivKids Immuno Booster | Pharma & Healthcare | APAC | 8.1 |
| 81 | Dueto | Food | APAC | 8.1 |
| 81 | Harpic | Household & Domestic | APAC | 8.1 |
| 81 | HSBC | Financial Services | APAC | 8.1 |
| 81 | Ikyawann | Media & Publishing | APAC | 8.1 |
| 81 | Indosat Ooredoo | Telecoms & Utilties | APAC | 8.1 |
| 81 | PT XL Axiata Tbk | Telecoms & Utilties | APAC | 8.1 |
| 81 | Reebok | Clothing & Accessories | APAC | 8.1 |
| 81 | Sensodyne | Toiletries & Cosmetics | APAC | 8.1 |
| 81 | Shopee | Retail | APAC | 8.1 |
| 91 | Fuze Tea+ | Soft Drinks | APAC | 8.0 |
| 91 | FWD | Financial Services | APAC | 8.0 |
| 93 | Maybelline | Toiletries & Cosmetics | APAC | 5.0 |
| 94 | DTAC | Telecoms & Utilties | APAC | 4.4 |
| 94 | HIT FIK | Pharma & Healthcare | APAC | 4.4 |
| 94 | LEGO | Leisure & Entertainment | APAC | 4.4 |
| 94 | Netflix | Media & Publishing | APAC | 4.4 |
| 94 | Qinyuan | Business & Industrial | APAC | 4.4 |
| 94 | Red Sparrow | Media & Publishing | APAC | 4.4 |
| 94 | Revive | Soft Drinks | APAC | 4.4 |
| 94 | Sony Pictures | Media & Publishing | APAC | 4.4 |
| 94 | Striding On | Non-profit, public sector & education | APAC | 4.4 |
| 94 | Tenaga Nasional Berhad | Telecoms & Utilties | APAC | 4.4 |
| 94 | Volkswagen | Automotive | APAC | 4.4 |
| 94 | Zapr Media Labs | Technology & Electronics | APAC | 4.4 |
| 106 | 5 Star | Food | APAC | 4.0 |
| 106 | Aquafina | Soft Drinks | APAC | 4.0 |
| 106 | Association of Mutual Funds in India | Financial Services | APAC | 4.0 |
| 106 | British American Tobacco | Tobacco | APAC | 4.0 |
| 106 | CEAT Tyres | Automotive | APAC | 4.0 |
| 106 | Godrej Expert Rich Creme | Toiletries & Cosmetics | APAC | 4.0 |
| 106 | Hazeline | Toiletries & Cosmetics | APAC | 4.0 |
| 106 | HP | Technology & Electronics | APAC | 4.0 |
| 106 | Kotex | Toiletries & Cosmetics | APAC | 4.0 |
| 106 | Little Hearts | Food | APAC | 4.0 |
| 106 | Luminous | Telecoms & Utilties | APAC | 4.0 |
| 106 | Nutriboost | Soft Drinks | APAC | 4.0 |
| 106 | Saigon Special | Alcoholic Drinks | APAC | 4.0 |
| 106 | Sting | Soft Drinks | APAC | 4.0 |
| 106 | Tea+ | Soft Drinks | APAC | 4.0 |
| 106 | Totalgaz | Business & Industrial | APAC | 4.0 |
| 106 | Tropicana Twister | Soft Drinks | APAC | 4.0 |
| 106 | VideoMAX | Telecoms & Utilties | APAC | 4.0 |
| 106 | X-Men for Boss | Toiletries & Cosmetics | APAC | 4.0 |