Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Location | Region | Points |
|---|---|---|---|---|
| 1 | Fast Retailing | Japan | APAC | 153.1 |
| 2 | Mahindra Group | India | APAC | 116.0 |
| 3 | Biti's | Vietnam | APAC | 106.6 |
| 4 | Samsung | South Korea | APAC | 76.8 |
| 5 | Makkal Needhi Maiam | India | APAC | 76.3 |
| 6 | Netmarble Games | South Korea | APAC | 61.4 |
| 7 | Future Group | India | APAC | 54.2 |
| 8 | Godrej Group | India | APAC | 48.8 |
| 9 | Aditya Birla Capital | India | APAC | 48.3 |
| 10 | Huawei Investment & Holding Co., Ltd. | China | APAC | 40.4 |
| 10 | ITC Limited | India | APAC | 40.4 |
| 12 | Suntory | Japan | APAC | 40.1 |
| 12 | Unicharm | Japan | APAC | 40.1 |
| 14 | Sony Corporation | Japan | APAC | 34.4 |
| 15 | Kia Motors | South Korea | APAC | 32.6 |
| 16 | Government of Singapore | Singapore | APAC | 30.8 |
| 17 | Cipla | India | APAC | 30.5 |
| 18 | Foxtel | Australia | APAC | 30.0 |
| 19 | Honda | Japan | APAC | 28.5 |
| 20 | Patanjali Ayurved | India | APAC | 28.3 |
| 21 | Vingroup | Vietnam | APAC | 28.1 |
| 22 | PermataBank | Indonesia | APAC | 25.1 |
| 23 | Exide Industries | India | APAC | 24.2 |
| 24 | B9 Beverages | India | APAC | 20.5 |
| 25 | Essel Group | India | APAC | 20.2 |
| 25 | Indian Railways | India | APAC | 20.2 |
| 27 | APUS Group | China | APAC | 20.1 |
| 27 | Grab | Malaysia / Singapore | APAC | 20.1 |
| 27 | Indofood | Indonesia | APAC | 20.1 |
| 30 | Naver | South Korea | APAC | 16.8 |
| 31 | ASICS | Japan | APAC | 16.0 |
| 32 | Reliance Industries | India | APAC | 12.5 |
| 33 | Quintillion Media Pvt Ltd. | India | APAC | 12.1 |
| 34 | Geely | China | APAC | 8.5 |
| 34 | Honda Motor Company | Japan | APAC | 8.5 |
| 36 | Indofood CBP | Hong Kong | APAC | 8.4 |
| 37 | Axiata Group | Malaysia | APAC | 8.1 |
| 37 | Garena | Singapore | APAC | 8.1 |
| 37 | Indosat | Indonesia | APAC | 8.1 |
| 40 | FWD Vietnam | Hong Kong | APAC | 8.0 |
| 41 | Government of Malaysia | Malaysia | APAC | 4.4 |
| 41 | Red Brick Lane | India | APAC | 4.4 |
| 41 | The Hong Kong Jockey Club | Hong Kong | APAC | 4.4 |
| 44 | Association of Mutual Funds in India | India | APAC | 4.0 |
| 44 | Marico | Vietnam | APAC | 4.0 |
| 44 | RPG Group | India | APAC | 4.0 |
| 44 | Telkomsel | Indonesia | APAC | 4.0 |
| 44 | ThaiBev | Thailand | APAC | 4.0 |
| 44 | Wadia Group | India | APAC | 4.0 |