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Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - North America 2017

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Rank Advertiser Location Region Points
1 PepsiCo USA North America 343.0
2 Yum! Brands USA North America 212.4
3 Nike USA North America 201.7
4 Colgate-Palmolive USA North America 151.4
5 McDonald’s USA North America 131.2
6 Coca-Cola Company, The USA North America 126.1
7 Procter & Gamble USA North America 125.7
8 Mondelēz International USA North America 93.2
9 Belkin USA North America 92.7
10 Walt Disney Company, The USA North America 88.7
11 Marriott International USA North America 84.4
12 Time Warner USA North America 73.2
13 Dunkin' Brands USA North America 72.7
14 Alphabet USA North America 68.4
15 MasterCard USA North America 61.2
16 21st Century Fox USA North America 56.3
17 Johnson & Johnson USA North America 52.0
18 NBCUniversal USA North America 48.7
19 Restaurant Brands International USA North America 45.7
20 KIND USA North America 42.7
20 Subway USA North America 42.7
22 Mars USA North America 40.5
22 Saavn USA North America 40.5
24 Discovery Communications USA North America 35.1
25 Turner Broadcasting System USA North America 32.6
26 Manulife International Holdings Limited Canada North America 30.0
27 RMHC USA North America 29.9
28 The Muse, Ladies Get Paid, PayScale, Reply.ai USA North America 25.6
29 Riot Games USA North America 24.1
29 TEADS SPAIN SL. USA North America 24.1
31 Beats Electronics USA North America 22.1
32 AT&T USA North America 21.2
33 Reply.ai USA North America 20.0
34 Alliance Data Systems USA North America 17.1
34 Coors Brewing Company USA North America 17.1
34 Dunlop Tyres USA North America 17.1
37 Land O'Lakes Inc USA North America 13.5
38 ITO EN USA North America 12.8
39 PayPal USA North America 10.0
40 General Motors USA North America 8.8
41 AEA Investors USA North America 8.5
41 Blackstone Group USA North America 8.5
41 Campbell Soup USA North America 8.5
41 Chipotle Mexican Grill USA North America 8.5
41 Colonial Williamsburg USA North America 8.5
41 Coronado Brewing Company USA North America 8.5
41 Daily Action USA North America 8.5
41 PETA USA North America 8.5
41 TD Ameritrade USA North America 8.5
41 The  Mozilla  Corporation USA North America 8.5
51 Microsoft USA North America 8.3
52 Getty Images USA North America 8.2
53 Ford Motor Company, The USA North America 8.1
53 Hewlett-Packard USA North America 8.1
53 Timberland USA North America 8.1
56 CA Technologies USA North America 5.0
56 Levi Strauss & Co. USA North America 5.0
56 Starmark International USA North America 5.0
59 Gap Inc. USA North America 4.4
59 HomeAway Inc. USA North America 4.4
59 WildAid USA North America 4.4
62 Citi Group USA North America 4.3
62 ESPN USA North America 4.3
62 Goodwill Industries USA North America 4.3
62 IBM USA North America 4.3
62 Las Vegas Convention and Visitors Authority | LVCVA USA North America 4.3
62 The Ad Council USA North America 4.3
62 Warner Brothers USA North America 4.3