Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Nike | Apparel & Accessories | APAC | 167.6 |
| 2 | Colgate | Toiletries & Cosmetics | APAC | 151.4 |
| 3 | Yasmin | Pharma & Healthcare | APAC | 143.9 |
| 4 | Samsung | Technology & Electronics | APAC | 110.4 |
| 5 | Coca-Cola | Soft Drinks | APAC | 109.0 |
| 6 | Close up | Toiletries & Cosmetics | APAC | 101.2 |
| 7 | McDonald's | Retail | APAC | 94.4 |
| 8 | AXE | Toiletries & Cosmetics | APAC | 92.9 |
| 9 | Maybelline | Toiletries & Cosmetics | APAC | 90.0 |
| 10 | Clear | Toiletries & Cosmetics | APAC | 89.9 |
| 11 | L’Oréal | Toiletries & Cosmetics | APAC | 83.9 |
| 12 | Pond's | Toiletries & Cosmetics | APAC | 82.3 |
| 13 | Mirinda | Soft Drinks | APAC | 79.7 |
| 14 | Lipton | Soft Drinks | APAC | 69.8 |
| 15 | Business & Industrial | APAC | 68.4 | |
| 16 | Pirates of The Caribbean 5 | Media & Publishing | APAC | 66.6 |
| 17 | Samsung Galaxy S8 | Telecoms | APAC | 64.1 |
| 18 | Diageo | Alcoholic Drinks | APAC | 58.3 |
| 19 | Samsing Galaxy A | Telecoms | APAC | 55.2 |
| 20 | Samsung Gear S3 | Technology & Electronics | APAC | 53.5 |
| 21 | Pepsi | Soft Drinks | APAC | 50.8 |
| 22 | Vietnam Prosperity Finance Limited Company (FE CREDIT) | Financial Services | APAC | 49.2 |
| 23 | Godrej | Business & Industrial | APAC | 48.9 |
| 24 | Telkomsel | Telecoms | APAC | 48.4 |
| 25 | Castrol | Automotive | APAC | 48.3 |
| 26 | Softlogic Life | Financial Services | APAC | 46.3 |
| 27 | Super Dancer | Leisure & Entertainment | APAC | 44.9 |
| 28 | Neutrogena | Toiletries & Cosmetics | APAC | 43.9 |
| 28 | Pizza Hut | Retail | APAC | 43.9 |
| 30 | Milo | Soft Drinks | APAC | 40.7 |
| 31 | Dettol | Household & Domestic | APAC | 40.5 |
| 31 | Pedigree | Household & Domestic | APAC | 40.5 |
| 33 | LUX | Toiletries & Cosmetics | APAC | 40.4 |
| 34 | YoMost | Soft Drinks | APAC | 36.8 |
| 35 | Mahindra & Mahindra | Automotive | APAC | 36.4 |
| 36 | IKEA | Retail | APAC | 36.3 |
| 37 | Lifebuoy | Toiletries & Cosmetics | APAC | 36.1 |
| 38 | Foxtel | Media & Publishing | APAC | 35.1 |
| 39 | Elevit | Pharma & Healthcare | APAC | 32.6 |
| 40 | 7UP | Soft Drinks | APAC | 32.1 |
| 40 | Grab | Media & Publishing | APAC | 32.1 |
| 40 | Procter & Gamble | Toiletries & Cosmetics | APAC | 32.1 |
| 40 | Samsung Galaxy J7 Pro | Telecoms | APAC | 32.1 |
| 44 | Manulife (International) Limited | Financial Services | APAC | 30.0 |
| 45 | Iodex | Toiletries & Cosmetics | APAC | 28.7 |
| 46 | Mountain Dew | Soft Drinks | APAC | 28.3 |
| 47 | Pantene | Toiletries & Cosmetics | APAC | 28.2 |
| 48 | Knorr | Food | APAC | 28.1 |
| 49 | Watsons Malaysia | Retail | APAC | 26.3 |
| 50 | California Fitness & Yoga Centre | Leisure & Entertainment | APAC | 25.6 |
| 51 | Boost | Pharmaceutical & Health | APAC | 24.3 |
| 51 | Hungama Digital Media Entertainment Pvt Ltd. | Media & Publishing | APAC | 24.3 |
| 53 | Royco | Food | APAC | 24.2 |
| 54 | Chocopie | Food | APAC | 24.0 |
| 55 | LYKE | Media & Publishing | APAC | 20.9 |
| 56 | Aditya Birla Group | Business & Industrial | APAC | 20.6 |
| 56 | McDowell's No.1 | Alcoholic Drinks | APAC | 20.6 |
| 58 | Bank Central Asia | Financial Services | APAC | 20.5 |
| 59 | FrieslandCampina | Food | APAC | 20.4 |
| 60 | BTPN Jenius | Financial Services | APAC | 20.2 |
| 60 | Good Knight | Household & Domestic | APAC | 20.2 |
| 60 | Rexona | Toiletries & Cosmetics | APAC | 20.2 |
| 63 | P/S | Toiletries & Cosmetics | APAC | 20.0 |
| 64 | Cadbury | Food | APAC | 16.2 |
| 64 | JSW Sports | Leisure & Entertainment | APAC | 16.2 |
| 64 | Maruti Suzuki | Automotive | APAC | 16.2 |
| 64 | Star Plus | Media & Publishing | APAC | 16.2 |
| 68 | Cornetto | Food | APAC | 16.1 |
| 69 | Friso | Food | APAC | 16.0 |
| 69 | Oxalis Adventure | Travel, Transport & Tourism | APAC | 16.0 |
| 71 | Zwitsal | Toiletries & Cosmetics | APAC | 13.1 |
| 72 | Royal Challenger Sports Private Limited | Leisure & Entertainment | APAC | 12.5 |
| 73 | Dove | Toiletries & Cosmetics | APAC | 12.4 |
| 73 | ZALORA | Retail | APAC | 12.4 |
| 75 | Bharti Airtel | Telecoms | APAC | 12.1 |
| 75 | Mizone | Soft Drinks | APAC | 12.1 |
| 75 | Permata Bank | Financial Services | APAC | 12.1 |
| 78 | OMO | Household & Domestic | APAC | 12.0 |
| 78 | Revive | Soft Drinks | APAC | 12.0 |
| 80 | Aquafina | Soft Drinks | APAC | 9.0 |
| 81 | Chevrolet | Automotive | APAC | 8.8 |
| 81 | Horlicks | Soft Drinks | APAC | 8.8 |
| 81 | Liva | Media & Publishing | APAC | 8.8 |
| 84 | HSBC | Financial Services | APAC | 8.4 |
| 85 | Benadryl | Pharmaceutical & Health | APAC | 8.1 |
| 85 | Durex | Pharmaceutical & Health | APAC | 8.1 |
| 85 | Ford | Automotive | APAC | 8.1 |
| 85 | Hewlett Packcard | Technology & Electronics | APAC | 8.1 |
| 85 | Nutrilon | Food | APAC | 8.1 |
| 85 | Panadol | Pharmaceutical & Health | APAC | 8.1 |
| 85 | Renault | Automotive | APAC | 8.1 |
| 85 | Sprite | Soft Drinks | APAC | 8.1 |
| 85 | Wall's Heartbrand Pemilan | Food | APAC | 8.1 |
| 94 | Chin-Su | Food | APAC | 8.0 |
| 94 | Comfort | Household & Domestic | APAC | 8.0 |
| 96 | Levi's | Apparel & Accessories | APAC | 5.0 |
| 96 | Surf | Household & Domestic | APAC | 5.0 |
| 98 | Gap | Retail | APAC | 4.4 |
| 98 | HomeAway | Travel, Transport & Tourism | APAC | 4.4 |
| 98 | Lady's Choice | Food | APAC | 4.4 |
| 98 | Legoland | Leisure & Entertainment | APAC | 4.4 |
| 98 | Nissan Almera | Automotive | APAC | 4.4 |
| 98 | Starwood Hotels (now Marriott) | Travel, Transport & Tourism | APAC | 4.4 |
| 98 | Sunsilk | Toiletries & Cosmetics | APAC | 4.4 |
| 98 | Tawan | Food | APAC | 4.4 |
| 98 | Uber | Travel, Transport & Tourism | APAC | 4.4 |
| 98 | Wall's Paddle Pop | Food | APAC | 4.4 |
| 98 | WildAid | Government & Not-for-profit | APAC | 4.4 |
| 109 | Go! Go! Smart Friends Enchanted Princess Palace | Leisure & Entertainment | APAC | 4.3 |
| 109 | Jaguar Land Rover | Automotive | APAC | 4.3 |
| 111 | Bingo! | Food | APAC | 4.0 |
| 111 | Birla Sunlife Mutual Funds | Financial Services | APAC | 4.0 |
| 111 | Club Mahindra | Travel, Transport & Tourism | APAC | 4.0 |
| 111 | FWD Vietnam | Financial Services | APAC | 4.0 |
| 111 | Happydent | Food | APAC | 4.0 |
| 111 | Heineken | Alcoholic Drinks | APAC | 4.0 |
| 111 | Idea Cellular Ltd. | Telecoms | APAC | 4.0 |
| 111 | Nissan GT-R | Automotive | APAC | 4.0 |
| 111 | OLX | Retail | APAC | 4.0 |
| 111 | OMO | Toiletries & Cosmetics | APAC | 4.0 |
| 111 | PepsiCo | Soft Drinks | APAC | 4.0 |
| 111 | Pepsodent | Toiletries & Cosmetics | APAC | 4.0 |
| 111 | Romano | Toiletries & Cosmetics | APAC | 4.0 |
| 111 | Sensodyne | Toiletries & Cosmetics | APAC | 4.0 |
| 111 | Tan Hiep Phat | Soft Drinks | APAC | 4.0 |