Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Location | Region | Points |
|---|---|---|---|---|
| 1 | Samsung | South Korea | APAC | 319.4 |
| 2 | Godrej Group | India | APAC | 69.2 |
| 3 | Huawei | China | APAC | 52.7 |
| 4 | Vietnam Prosperity Finance Limited Company (FE CREDIT) | Vietnam | APAC | 49.2 |
| 5 | Telkomsel | Indonesia | APAC | 48.4 |
| 6 | Softlogic Life Insurance Plc | Sri Lanka | APAC | 46.3 |
| 7 | Sony Pictures Networks | India | APAC | 44.9 |
| 8 | Mahindra & Mahindra | India | APAC | 40.5 |
| 9 | Aditya Birla Group | India | APAC | 33.4 |
| 10 | Grab | Vietnam | APAC | 32.1 |
| 11 | A.S. Watson Group | Malaysia | APAC | 26.3 |
| 12 | California Management Group | Vietnam | APAC | 25.6 |
| 13 | Hungama Digital Media Entertainment Pvt Ltd. | India | APAC | 24.3 |
| 14 | Orion Confectionery Co, Ltd | South Korea | APAC | 24.0 |
| 15 | Just Lyke That Design Studio PVT. LTD | India | APAC | 20.9 |
| 16 | BTPN | Indonesia | APAC | 20.2 |
| 17 | Hyundai Motor Company | South Korea | APAC | 17.1 |
| 18 | JSW Group | India | APAC | 16.2 |
| 18 | Suzuki Motor Corporation. | Japan | APAC | 16.2 |
| 20 | APUS Group | China | APAC | 16.1 |
| 20 | PT Dwimuria Investama Andalan | Indonesia | APAC | 16.1 |
| 22 | Oxalis Adventure Tours | Vietnam | APAC | 16.0 |
| 23 | Kotak Mahindra Finance Ltd | India | APAC | 12.8 |
| 24 | Royal Challenger Sports Private Limited | India | APAC | 12.5 |
| 25 | Zalora Group | Singapore | APAC | 12.4 |
| 26 | Bharti Airtel | India | APAC | 12.1 |
| 27 | HSBC | Vietnam | APAC | 8.4 |
| 28 | Masan Group | Vietnam | APAC | 8.0 |
| 29 | Bank Central Asia | Indonesia | APAC | 4.4 |
| 29 | Nissan | Japan | APAC | 4.4 |
| 31 | Tata Group | India | APAC | 4.3 |
| 31 | VTech | China | APAC | 4.3 |
| 33 | Birla Sunlife Mutual Funds | India | APAC | 4.0 |
| 33 | ITC Limited | India | APAC | 4.0 |
| 33 | Pacific Century Group | Singapore | APAC | 4.0 |
| 33 | Tan Hiep Phat Beverage Group | Vietnam | APAC | 4.0 |
| 33 | Wipro Unza Group | Malaysia | APAC | 4.0 |