Business Impact Index | MMA

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2019 Winners

    Advertiser
    Brand
    Agency Network
    Holding Company
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology
    Advertiser
    Brand
    Agency Network
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology
    Advertiser
    Brand
    Agency Network
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology
    Advertiser
    Brand
    Agency Network
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology
    Advertiser
    Brand
    Agency Network
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands and technology enablers driving significant business impact through mobile-first campaigns.

In partnership with:

Warc

Top Brands - Global 2019

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Rank Brand Industry Region Points
1 McDonald's Retail Global 247.3
2 KFC Retail Global 229.5
3 Coca-Cola Soft Drinks Global 194.0
4 P/S Toiletries & Cosmetics Global 177.3
5 Turkcell Telecoms & Utilities Global 175.3
6 Nike Clothing & Accessories Global 164.1
7 Vodafone Telecoms & Utilities Global 139.7
8 Biti's Kids Retail Global 134.1
9 Burger King Retail Global 130.8
10 Lifebuoy Toiletries & Cosmetics Global 128.1
11 Google Search Technology & Electronics Global 124.4
12 Doritos Food Global 122.4
13 Mirinda Soft Drinks Global 108.1
14 Cornetto Food Global 107.6
15 Lay's Food Global 107.4
16 Dimes Soft Drinks Global 107.2
17 Meesho Retail Global 105.3
18 Akbank Financial Services Global 99.2
19 İşbank Financial Services Global 97.8
20 Pepsi Soft Drinks Global 93.6
21 Denizbank fastPay Financial Services Global 92.7
22 Mastercard Financial Services Global 90.9
23 Otees Food Global 87.7
23 T-Mobile Telecoms & Utilities Global 87.7
25 LegalWise Financial Services Global 86.7
26 Cadillac Automotive Global 82.7
27 RAKBANK Financial Services Global 82.4
28 Heineken Alcoholic Drinks Global 80.8
29 Akbank Sanat Leisure & Entertainment Global 78.4
30 Google Shopping Technology & Electronics Global 75.3
31 Samsung Galaxy Technology & Electronics Global 75.0
32 Knorr Food Global 74.5
33 Wall's Food Global 74.4
34 Güd Household & Domestic Global 74.3
35 Castrol Automotive Global 74.1
36 Huawei Technology & Electronics Global 73.3
37 Presidential Candidate 01: Jokowi-Amin Non-profit, public sector & education Global 71.4
38 Chipotle Retail Global 67.7
39 Shell Advance Automotive Global 67.6
40 sahibinden.com Retail Global 65.9
41 Nescafé 3in1 Soft Drinks Global 65.6
42 Tinkies Food Global 64.0
43 Migros Retail Global 61.9
44 Etisalat Telecoms & Utilities Global 61.8
45 Durex Pharma & Healthcare Global 58.4
45 Fuze Tea Soft Drinks Global 58.4
47 Google Duo Technology & Electronics Global 56.4
48 Nutella Food Global 55.0
49 Aditya Birla Capital Health Insurance Financial Services Global 54.4
49 Racold Household & Domestic Global 54.4
51 Sprite Soft Drinks Global 52.8
52 Pizza Pizza Retail Global 52.7
53 Fanta Soft Drinks Global 52.5
54 7up Soft Drinks Global 52.3
55 Grupo Dignidade Non-profit, public sector & education Global 50.3
56 Aldi Retail Global 49.9
57 Renault Automotive Global 49.8
58 Rexona Toiletries & Cosmetics Global 49.6
59 Signal Toiletries & Cosmetics Global 49.3
60 Closeup Toiletries & Cosmetics Global 49.2
61 FOX Media & Publishing Global 48.5
62 NESCAFÉ Smoovlatté Soft Drinks Global 47.0
63 MINI Automotive Global 45.6
64 Walt Disney Media & Publishing Global 45.3
65 Garanti BBVA Financial Services Global 45.1
66 Horlicks Pharma & Healthcare Global 44.4
66 ZaloPay Financial Services Global 44.4
68 OMO Household & Domestic Global 43.2
69 Anlene Soft Drinks Global 41.6
70 Almari Food Global 41.2
70 Chupa Chups Food Global 41.2
70 Pizza Hut Retail Global 41.2
73 Hellmann's Mayonnaise Food Global 41.1
74 EF English Live Non-profit, public sector & education Global 40.6
74 Government of Buenos Aires Non-profit, public sector & education Global 40.6
76 Biogen Pharma & Healthcare Global 40.0
76 Gameloft Technology & Electronics Global 40.0
76 Google Assistant Technology & Electronics Global 40.0
76 Lassa Automotive Global 40.0
76 Sony Pictures Media & Publishing Global 40.0
76 Universal Pictures Media & Publishing Global 40.0
82 Honey Nut Cheerios Food Global 37.1
83 Revive Soft Drinks Global 36.4
83 Samsonite Clothing & Accessories Global 36.4
83 Tata Chemicals Business & Industrial Global 36.4
86 Avon Toiletries & Cosmetics Global 36.2
87 Philips Technology & Electronics Global 36.0
88 GB Grace Food Global 34.1
89 Sensodyne Toiletries & Cosmetics Global 33.9
90 Shopee Retail Global 32.8
90 WildAid/Change Vietnam Non-profit, public sector & education Global 32.8
90 YouTube Go Media & Publishing Global 32.8
93 SBT Media & Publishing Global 32.5
93 Tulipán Pharma & Healthcare Global 32.5
95 Amazon Retail Global 32.4
95 Bobbi Brown Toiletries & Cosmetics Global 32.4
97 Asian Paints Household & Domestic Global 32.0
97 Axe Toiletries & Cosmetics Global 32.0
97 HIT Pharma & Healthcare Global 32.0
97 Sendo Retail Global 32.0
97 Wyeth Nutrition Food Global 32.0
102 bubly Soft Drinks Global 30.0
102 Movistar Telecoms & Utilities Global 30.0
102 Tuenti Telecoms & Utilities Global 30.0
105 Kia Automotive Global 29.1
106 Telfast Pharma & Healthcare Global 28.9
107 Asian Games Leisure & Entertainment Global 28.4
107 Colorbond Business & Industrial Global 28.4
107 Grofers Retail Global 28.4
107 Tanishq Clothing & Accessories Global 28.4
111 HDFC Bank Financial Services Global 28.0
111 MTV Media & Publishing Global 28.0
111 Pond's Toiletries & Cosmetics Global 28.0
111 Quaker Oats Food Global 28.0
111 Shackleton Business & Industrial Global 28.0
116 HsuFuChi Food Global 26.4
117 BMW Automotive Global 25.6
117 Hellmann's Food Global 25.6
117 Samaritan Non-profit, public sector & education Global 25.6
117 Telekom Deutschland Telecoms & Utilities Global 25.6
117 The Shelter Pet Project Non-profit, public sector & education Global 25.6
122 Pharmaton Pharma & Healthcare Global 25.1
123 Raid Household & Domestic Global 24.7
123 Sunwhite Food Global 24.7
125 Foxtel Cricket Media & Publishing Global 24.4
126 Excedrin Pharma & Healthcare Global 24.3
127 adidas Clothing & Accessories Global 24.0
127 Asian Paints Royale Atmos Household & Domestic Global 24.0
127 Cabify Travel, Transport & Tourism Global 24.0
127 Cleanipedia.com Household & Domestic Global 24.0
127 Clear Men Toiletries & Cosmetics Global 24.0
127 Dove Toiletries & Cosmetics Global 24.0
127 El País Media & Publishing Global 24.0
127 GoodKnight Household & Domestic Global 24.0
127 Nespray Food Global 24.0
127 Pepsi Max Soft Drinks Global 24.0
127 Scottish Leader Alcoholic Drinks Global 24.0
127 Turkish Airlines Travel, Transport & Tourism Global 24.0
139 Neutrogena Toiletries & Cosmetics Global 21.0
140 Careem Travel, Transport & Tourism Global 20.8
141 Nissan Automotive Global 20.6
142 Clear Toiletries & Cosmetics Global 20.4
142 LG Technology & Electronics Global 20.4
144 Rappi Retail Global 20.3
144 Yemekte Keyif Var Retail Global 20.3
146 Abreva Pharma & Healthcare Global 20.0
146 Airtel Telecoms & Utilities Global 20.0
146 Friso Food Global 20.0
146 Google Photos Technology & Electronics Global 20.0
146 Kingfisher Alcoholic Drinks Global 20.0
146 Koctas Retail Global 20.0
146 MTN DEW AMP GAME FUEL Soft Drinks Global 20.0
146 Petrol Ofisi Automotive Global 20.0
154 Stage Stores Retail Global 18.5
155 Miller Genuine Draft Alcoholic Drinks Global 18.0
156 Globe Studios Media & Publishing Global 17.6
157 Coca-Cola Light Test Soft Drinks Global 17.1
157 TUMS Pharma & Healthcare Global 17.1
159 Yapı Kredi Financial Services Global 16.5
160 Carl's Jr. Retail Global 16.2
160 Finish Household & Domestic Global 16.2
162 Banco Bilbao Vizcaya Argentaria Financial Services Global 16.0
162 Bear Brand Soft Drinks Global 16.0
162 Castrol Magnatec Automotive Global 16.0
162 Change Vietnam Non-profit, public sector & education Global 16.0
162 Dancow FortiGro Food Global 16.0
162 Klinc Financial Services Global 16.0
162 Liberty Financial Services Global 16.0
162 Nivea Toiletries & Cosmetics Global 16.0
162 OBH Combi Pharma & Healthcare Global 16.0
162 Otrivin Pharma & Healthcare Global 16.0
162 RocoMamas Retail Global 16.0
162 Strongbow Alcoholic Drinks Global 16.0
162 Thums UP Soft Drinks Global 16.0
162 Too Yumm! Food Global 16.0
162 VakifBank Financial Services Global 16.0
162 Zwitsal Baby Shampoo Toiletries & Cosmetics Global 16.0
178 Anmum Food Global 14.4
179 Budweiser Alcoholic Drinks Global 13.2
180 Google Translate Technology & Electronics Global 12.8
180 Radiant Media & Publishing Global 12.8
180 Travel Texas Travel, Transport & Tourism Global 12.8
183 Beefeater Alcoholic Drinks Global 12.2
183 Brahma Alcoholic Drinks Global 12.2
183 Devassa Alcoholic Drinks Global 12.2
183 Orloff / Ballantine's Alcoholic Drinks Global 12.2
183 Panditas Food Global 12.2
183 Raízen Automotive Global 12.2
189 Carling Black Label Alcoholic Drinks Global 12.0
189 Circle K Retail Global 12.0
189 Dhani Financial Services Global 12.0
189 Fair & Lovely Toiletries & Cosmetics Global 12.0
189 FirstCheck Automotive Global 12.0
189 Goibibo Travel, Transport & Tourism Global 12.0
189 Grab Travel, Transport & Tourism Global 12.0
189 HDFC Life Financial Services Global 12.0
189 Similac Food Global 12.0
189 Sting Soft Drinks Global 12.0
189 Telecoming Technology & Electronics Global 12.0
200 Klondike Food Global 10.0
200 Mercado Libre Retail Global 10.0
200 Miami International Airport / Florida Power & Light Services Travel, Transport & Tourism Global 10.0
200 Paramount Pictures: Dora and the Lost City of Gold Media & Publishing Global 10.0
200 Popsicle Food Global 10.0
205 Jinlingguan Soft Drinks Global 8.8
205 Sunsilk Toiletries & Cosmetics Global 8.8
207 Ad Council Non-profit, public sector & education Global 8.5
207 Firehouse Subs Retail Global 8.5
207 Gas-X Pharma & Healthcare Global 8.5
207 Swiss International Airlines Travel, Transport & Tourism Global 8.5
207 Toyota Automotive Global 8.5
207 Universal Kids American Ninja Warrior Junior Media & Publishing Global 8.5
213 Standard Bank Financial Services Global 8.3
214 Expo2020 Travel, Transport & Tourism Global 8.2
215 Cervejaria Ambev Alcoholic Drinks Global 8.1
215 Johnson's Baby Toiletries & Cosmetics Global 8.1
215 Listerine Toiletries & Cosmetics Global 8.1
215 Lubriderm Toiletries & Cosmetics Global 8.1
215 MINISO Retail Global 8.1
215 Tramontina Household & Domestic Global 8.1
221 All Gold Food Global 8.0
221 Amazon Prime Video Media & Publishing Global 8.0
221 American Tourister Clothing & Accessories Global 8.0
221 AXA Financial Financial Services Global 8.0
221 Bank Mandiri Financial Services Global 8.0
221 Capfin Financial Services Global 8.0
221 Colors Media & Publishing Global 8.0
221 Dogus Bilgi İslem ve Teknoloji Hizmetleri A.S. Technology & Electronics Global 8.0
221 FE Credit Financial Services Global 8.0
221 Godrej Properties Business & Industrial Global 8.0
221 Google Station Technology & Electronics Global 8.0
221 Hillside Beach Club Travel, Transport & Tourism Global 8.0
221 Indiabulls Financial Services Global 8.0
221 Istanbul Cerrahi Hospital Pharma & Healthcare Global 8.0
221 MultiChoice Media & Publishing Global 8.0
221 Oreo Food Global 8.0
221 Pernod Ricard Alcoholic Drinks Global 8.0
221 Procter & Gamble Toiletries & Cosmetics Global 8.0
221 Renault Kwid Automotive Global 8.0
221 Retroviral Business & Industrial Global 8.0
221 Road Accident Fund Non-profit, public sector & education Global 8.0
221 Royal Challenge Sports Drink Soft Drinks Global 8.0
221 Saints Wines Alcoholic Drinks Global 8.0
221 Samsung Mobile Technology & Electronics Global 8.0
221 Vicinity Media Business & Industrial Global 8.0
221 Vodafone Idea Limited Telecoms & Utilities Global 8.0
247 AXN Media & Publishing Global 5.0
247 Swimco Retail Global 5.0
247 Yapi Kredi Financial Services Global 5.0
250 Unilever Toiletries & Cosmetics Global 4.4
251 Love Beauty and Planet Toiletries & Cosmetics Global 4.3
251 Performance Native Technology & Electronics Global 4.3
251 Rituals Toiletries & Cosmetics Global 4.3
251 South African Tourism Travel, Transport & Tourism Global 4.3
251 TD Ameritrade Financial Services Global 4.3
256 Congresso em Foco Media & Publishing Global 4.1
256 QuickBooks Business & Industrial Global 4.1
256 Uber Travel, Transport & Tourism Global 4.1
259 Algida Boom Boom Food Global 4.0
259 Arçelik Technology & Electronics Global 4.0
259 Auto2000 Automotive Global 4.0
259 Beaulis Toiletries & Cosmetics Global 4.0
259 Benadryl Pharma & Healthcare Global 4.0
259 Biti's Woman Retail Global 4.0
259 Brooke Bond Red Label Soft Drinks Global 4.0
259 Cadbury Food Global 4.0
259 Dettol Household & Domestic Global 4.0
259 Dischem Pharma & Healthcare Global 4.0
259 Emina Toiletries & Cosmetics Global 4.0
259 Enfagrow A+ Food Global 4.0
259 Ensure Gold with HMB Food Global 4.0
259 Eti Ahenk Food Global 4.0
259 Foxtrot Six - Rapid Eye Media & Publishing Global 4.0
259 FreshStop Retail Global 4.0
259 Godrej Nest Business & Industrial Global 4.0
259 Golden Cloud Food Global 4.0
259 Google Cloud Technology & Electronics Global 4.0
259 Incredible Connection Retail Global 4.0
259 Kellogg's Corn Flakes Food Global 4.0
259 Kingfisher Radler Alcoholic Drinks Global 4.0
259 Kitabisa Non-profit, public sector & education Global 4.0
259 Korea Glow Toiletries & Cosmetics Global 4.0
259 Kurkure Food Global 4.0
259 Levis Clothing & Accessories Global 4.0
259 Lipton Soft Drinks Global 4.0
259 Mahindra XUV Automotive Global 4.0
259 Makro Retail Global 4.0
259 Martell Alcoholic Drinks Global 4.0
259 Nameera Toiletries & Cosmetics Global 4.0
259 NuMetro Media & Publishing Global 4.0
259 Pepsodent Toothbrush Toiletries & Cosmetics Global 4.0
259 PT KapanLagi Youniverse Media & Publishing Global 4.0
259 PT XL Axiata Tbk Telecoms & Utilities Global 4.0
259 PT. Telekomunikasi Telecoms & Utilities Global 4.0
259 Samsung Technology & Electronics Global 4.0
259 Sanlam Financial Services Global 4.0
259 SariWangi Soft Drinks Global 4.0
259 Shell Automotive Global 4.0
259 Steers Retail Global 4.0
259 Survivor Media & Publishing Global 4.0
259 Telkom Mobile Telecoms & Utilities Global 4.0
259 Tiki Retail Global 4.0
259 Total Automotive Global 4.0
259 U Mild Tobacco Global 4.0
259 Vaseline Toiletries & Cosmetics Global 4.0
259 Vietnam Mobile Telecoms & Utilities Global 4.0
259 Vinhomes Ocean Park Business & Industrial Global 4.0
259 ZEE5 Media & Publishing Global 4.0