Business Impact Index | MMA

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2020 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Holding Company
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Advertiser
    North America
    Brand
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Enabling Technology
    North America
    Advertiser
    EMEA
    Brand
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Enabling Technology
    EMEA
    Advertiser
    APAC
    Brand
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Enabling Technology
    APAC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Brands - Global 2020

Filter by Region / Country
Rank Brand Industry Region Points
1 Coca-Cola Soft Drinks Global 370.3
2 McDonald's Retail Global 233.2
3 Lifebuoy Toiletries & Cosmetics Global 185.7
4 İşbank Financial Services Global 165.6
5 Nescafé Soft Drinks Global 160.5
6 Akbank Financial Services Global 156.6
7 Google Technology & Electronics Global 130.8
8 Biti's Hunter Retail Global 122.2
9 Vodafone Telecoms & Utilities Global 116.5
10 Pepsi Soft Drinks Global 109.9
11 ZaloPay Financial Services Global 106.8
12 Clear Toiletries & Cosmetics Global 104.9
13 Nike Clothing & Accessories Global 100.0
14 Yapı Kredi Financial Services Global 99.1
15 Rexona Toiletries & Cosmetics Global 98.1
16 Wyeth Nutrition Food Global 98.0
17 Dimes Soft Drinks Global 97.8
18 Cheetos Food Global 95.1
19 ViettelPay Financial Services Global 94.9
20 Los Angeles Rams Leisure & Entertainment Global 92.9
21 Spotify Media & Publishing Global 83.3
22 Bepanthol Pharma & Healthcare Global 82.8
23 RAKBANK Financial Services Global 80.8
24 Aditya Birla Capital Financial Services Global 80.6
24 Kia Automotive Global 80.6
26 Nando's Retail Global 80.2
27 Kotex Toiletries & Cosmetics Global 79.7
28 Center Fresh Food Global 77.7
29 App Samurai Technology & Electronics Global 74.1
30 Lay's Food Global 73.1
31 Fanta Soft Drinks Global 71.1
32 Berocca Pharma & Healthcare Global 70.3
33 X-Men Toiletries & Cosmetics Global 67.8
34 DTAC Telecoms & Utilities Global 65.7
35 Turkcell Telecoms & Utilities Global 65.4
36 Cadbury Food Global 64.8
37 Dove Toiletries & Cosmetics Global 64.8
38 Etisalat Telecoms & Utilities Global 64.6
39 KitKat Food Global 64.5
40 Checkers Retail Global 64.1
41 Nivea Toiletries & Cosmetics Global 59.0
42 Bear Brand Soft Drinks Global 57.8
43 UnionBank Financial Services Global 57.5
44 Bank of America Financial Services Global 56.5
45 Pond's Toiletries & Cosmetics Global 55.6
46 Tinkies Food Global 54.5
47 Heineken Alcoholic Drinks Global 54.0
48 Gushers / Fruit by the Foot Food Global 52.9
49 DiDi Travel, Transport & Tourism Global 52.5
50 TikTok Media & Publishing Global 52.5
52 Mumbai Police / Punjab Police Non-profit, public sector & education Global 50.5
51 Obsesso Soft Drinks Global 50.5
53 Chevrolet Automotive Global 50.0
53 Dunkin’ Retail Global 50.0
53 Johnnie Walker Alcoholic Drinks Global 50.0
53 Mental Health America Non-profit, public sector & education Global 50.0
57 Wall's Food Global 49.7
58 Yalı Spor Retail Global 49.7
59 MTN Telecoms & Utilities Global 48.6
60 Asian Paints Household & Domestic Global 48.4
61 Dettol Household & Domestic Global 46.5
62 Sephora Toiletries & Cosmetics Global 46.3
63 Magnum Food Global 45.4
64 Vsmart Technology & Electronics Global 45.1
65 BRI Financial Services Global 44.3
66 Tiki Retail Global 44.1
67 ChapStick Toiletries & Cosmetics Global 42.9
67 Goodwill / The Ad Council Non-profit, public sector & education Global 42.9
67 Preparation H Pharma & Healthcare Global 42.9
70 Cornetto Food Global 42.7
71 Intel Technology & Electronics Global 42.4
72 Amelia Island Convention and Visitors Bureau Travel, Transport & Tourism Global 42.2
73 Sensodyne Toiletries & Cosmetics Global 41.9
74 Frisian Flag Soft Drinks Global 41.7
74 IM3 Ooredoo Telecoms & Utilities Global 41.7
76 Castrol Automotive Global 41.6
77 Centrum Pharma & Healthcare Global 40.4
77 M&M's Food Global 40.4
77 Snickers Food Global 40.4
77 STC Pay Financial Services Global 40.4
81 Netflix Media & Publishing Global 40.3
81 RummyCircle Media & Publishing Global 40.3
81 Zivame Clothing & Accessories Global 40.3
84 BKPM Non-profit, public sector & education Global 40.2
84 Dancow Nutritods Soft Drinks Global 40.2
84 Head & Shoulders Toiletries & Cosmetics Global 40.2
93 adidas Clothing & Accessories Global 40.1
87 Bottles App Retail Global 40.1
87 Digicel Telecoms & Utilities Global 40.1
90 GrabFood Retail Global 40.1
90 Highlands Coffee Retail Global 40.1
87 Stayfree Toiletries & Cosmetics Global 40.1
90 Strongbow Alcoholic Drinks Global 40.1
94 Softlogic Life Insurance Financial Services Global 39.4
95 DenizBank Financial Services Global 38.2
96 sahibinden.com Retail Global 36.6
97 Axe Toiletries & Cosmetics Global 36.3
97 Lux Toiletries & Cosmetics Global 36.3
97 Playstation Technology & Electronics Global 36.3
100 Tiger Alcoholic Drinks Global 36.1
101 Zynga Technology & Electronics Global 35.8
102 Volkswagen Automotive Global 34.3
103 Dubai Properties Business & Industrial Global 32.3
104 Google Assistant Technology & Electronics Global 32.2
104 HDFC Bank Financial Services Global 32.2
106 Kororo Food Global 32.2
107 Kreepy Krauly Household & Domestic Global 32.1
107 South Africa National Department of Health Non-profit, public sector & education Global 32.1
109 Google Shopping Technology & Electronics Global 30.8
110 Blueair Technology & Electronics Global 30.0
110 Cadillac Automotive Global 30.0
110 L'Oréal Toiletries & Cosmetics Global 30.0
113 Love Beauty and Planet Toiletries & Cosmetics Global 29.7
114 Carte d'Or Food Global 29.1
115 Ford Automotive Global 28.9
116 Promina Food Global 28.5
117 Active Wheel Household & Domestic Global 28.2
117 Marks & Spencer Retail Global 28.2
117 MySchoolReviews.com Media & Publishing Global 28.2
120 Mirinda Soft Drinks Global 28.1
121 Mastercard Financial Services Global 26.3
121 Warrior Energy Drink Soft Drinks Global 26.3
123 Chupa Chups Food Global 26.1
124 Emergen-C Pharma & Healthcare Global 25.8
124 Excedrin Pharma & Healthcare Global 25.8
124 TUMS Pharma & Healthcare Global 25.8
127 KFC Retail Global 25.6
128 Sparkling Ice Soft Drinks Global 25.0
132 Axis Bank Financial Services Global 24.2
132 Bridgestone Automotive Global 24.2
132 Estée Lauder Toiletries & Cosmetics Global 24.2
129 Fiat Automotive Global 24.2
129 Pampers Toiletries & Cosmetics Global 24.2
132 Sunfeast Dark Fantasy Food Global 24.2
129 Whiskas Household & Domestic Global 24.2
136 Indomie Food Global 24.1
142 Generali Financial Services Global 24.0
137 Health & Welfare SETA Non-profit, public sector & education Global 24.0
137 Huletts Food Global 24.0
137 Marmite / Bovril / Redro / Pecks Anchovette Food Global 24.0
137 MatchKit.co Non-profit, public sector & education Global 24.0
137 Ster-Kinekor Leisure & Entertainment Global 24.0
142 VinFast Automotive Global 24.0
142 Zalo Media & Publishing Global 24.0
145 Elidor Toiletries & Cosmetics Global 22.1
146 IBM Watson Technology & Electronics Global 21.5
147 Always Toiletries & Cosmetics Global 21.4
148 Sprite Soft Drinks Global 21.3
149 Dancow Soft Drinks Global 20.8
150 Kotak Mahindra Bank Financial Services Global 20.2
151 PepsiCo Soft Drinks Global 20.0
152 SuperNAN Food Global 20.0
152 Volvo Automotive Global 20.0
154 Paramount Media & Publishing Global 18.6
155 OMO Household & Domestic Global 18.1
156 Yale Business & Industrial Global 17.5
157 Nicorette Pharma & Healthcare Global 17.2
157 No Kid Hungry Non-profit, public sector & education Global 17.2
159 Bodeboca Alcoholic Drinks Global 17.1
159 Samsung Galaxy Technology & Electronics Global 17.1
161 Almarai Food Global 16.2
161 Arm & Hammer Toiletries & Cosmetics Global 16.2
161 Galaxy Food Global 16.2
161 Lipton Soft Drinks Global 16.2
161 National Bank of Kuwait Financial Services Global 16.2
161 Nissan Automotive Global 16.2
161 Rani Soft Drinks Global 16.2
173 Anlene Food Global 16.1
173 Bank Mandiri Financial Services Global 16.1
173 Hari Bersih Non-profit, public sector & education Global 16.1
168 Harpic Toiletries & Cosmetics Global 16.1
168 Jolly Rancher Food Global 16.1
168 Kingfisher Alcoholic Drinks Global 16.1
168 Max Life Insurance Financial Services Global 16.1
173 Milo NutriUp Soft Drinks Global 16.1
173 redBus Travel, Transport & Tourism Global 16.1
173 Royal Enfield Automotive Global 16.1
168 Vision Express Retail Global 16.1
179 Albany Food Global 16.0
186 Bivina Alcoholic Drinks Global 16.0
186 Bye Bye Fever Pharma & Healthcare Global 16.0
179 Castle Lager Alcoholic Drinks Global 16.0
179 Colgate Toiletries & Cosmetics Global 16.0
179 Flora Buttery Food Global 16.0
179 LUMA Media & Publishing Global 16.0
179 Mosi Lager Alcoholic Drinks Global 16.0
179 Otrivin Pharma & Healthcare Global 16.0
190 Petrol Ofisi Automotive Global 16.0
186 Revive Soft Drinks Global 16.0
186 Tea+ Soft Drinks Global 16.0
191 Durex Pharma & Healthcare Global 15.0
192 Proton Automotive Global 13.1
195 Friso Food Global 12.8
193 MultiChoice Media & Publishing Global 12.8
194 Tata Altroz Automotive Global 12.8
196 Garanti BBVA Financial Services Global 12.6
197 Burger King Retail Global 12.4
199 Maggi Food Global 12.4
197 XL Axiata Telecoms & Utilities Global 12.4
200 Mercedes-Benz Automotive Global 12.3
201 Mentos Food Global 12.1
202 Sampoerna Retail Community Retail Global 12.1
202 Sasa Food Global 12.1
204 Heineken Silver Alcoholic Drinks Global 12.0
205 Doritos Food Global 10.0
205 Gloob Media & Publishing Global 10.0
205 Unilever Toiletries & Cosmetics Global 10.0
208 Breeze Household & Domestic Global 8.8
208 Marriott Travel, Transport & Tourism Global 8.8
208 Provincial Electricity Authority Telecoms & Utilities Global 8.8
208 United International Pictures Media & Publishing Global 8.8
212 Cerveza Victoria Alcoholic Drinks Global 8.6
212 JBS Food Global 8.6
212 OAK + FORT Clothing & Accessories Global 8.6
212 UFC Leisure & Entertainment Global 8.6
212 Univision Media & Publishing Global 8.6
217 Atolye Games Technology & Electronics Global 8.5
217 Fundación Telefónica Non-profit, public sector & education Global 8.5
217 Rich’s Food Global 8.5
220 Apple Technology & Electronics Global 8.4
222 Lactogrow Soft Drinks Global 8.4
220 Perfetti Van Melle Food Global 8.4
223 Alpenlibe Food Global 8.1
223 Dunzo Retail Global 8.1
223 McDowell’s No1 Soda Alcoholic Drinks Global 8.1
223 Nikon Technology & Electronics Global 8.1
223 Signature Alcoholic Drinks Global 8.1
223 Sunfeast Wonderzmilk Soft Drinks Global 8.1
223 Zomato Retail Global 8.1
234 7 Up Soft Drinks Global 8.0
234 Biti's Retail Global 8.0
234 Budweiser Alcoholic Drinks Global 8.0
232 Business and Arts Non-profit, public sector & education Global 8.0
239 DoÄŸtaş Retail Global 8.0
230 Emtek Technology & Electronics Global 8.0
234 Ensure Gold Food Global 8.0
234 Novaland Business & Industrial Global 8.0
232 PEP Retail Global 8.0
230 Rejoice Toiletries & Cosmetics Global 8.0
240 World Travel and Tourism Council Travel, Transport & Tourism Global 5.0
240 WOW Holiday Travel, Transport & Tourism Global 5.0
242 Bebelac Food Global 4.4
242 Mie Sedaap Food Global 4.4
247 Alive Media & Publishing Global 4.3
244 AT&T Media & Publishing Global 4.3
244 Butterfinger Food Global 4.3
247 Converse Clothing & Accessories Global 4.3
247 Dacia Automotive Global 4.3
247 Nurofen Pharma & Healthcare Global 4.3
244 STIHL Technology & Electronics Global 4.3
270 Acecook Food Global 4.0
252 Aditya Birla Capital Health Insurance Financial Services Global 4.0
274 Anadolu Hayat Emeklilik Financial Services Global 4.0
274 Arçelik Technology & Electronics Global 4.0
252 Bumble Media & Publishing Global 4.0
261 Citibank Financial Services Global 4.0
261 Citra Toiletries & Cosmetics Global 4.0
261 Dancow Excelnutri+ Soft Drinks Global 4.0
261 Dompet Dhuafa Non-profit, public sector & education Global 4.0
252 Gaana Media & Publishing Global 4.0
252 HDFC Life Financial Services Global 4.0
274 Hepsiburada Retail Global 4.0
274 Hopi Retail Global 4.0
261 Ion Water Soft Drinks Global 4.0
274 KoçAilem Business & Industrial Global 4.0
252 Lizol Household & Domestic Global 4.0
261 Matahari Department Store Retail Global 4.0
274 Max Ice Cream Food Global 4.0
261 Men's Biore Toiletries & Cosmetics Global 4.0
252 MG Motor Automotive Global 4.0
274 Orkid Toiletries & Cosmetics Global 4.0
270 Pediasure Soft Drinks Global 4.0
270 Red Bull Soft Drinks Global 4.0
251 Sunlight Household & Domestic Global 4.0
252 Tata Mutual Fund Financial Services Global 4.0
270 Total Automotive Global 4.0
261 Traveloka Travel, Transport & Tourism Global 4.0
252 Unacademy Media & Publishing Global 4.0
252 Western Digital Technology & Electronics Global 4.0
261 XL Home Telecoms & Utilities Global 4.0