Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Global | 2893.0 |
| 2 | Mondelēz International | Global | 791.0 |
| 3 | PepsiCo | Global | 714.4 |
| 4 | Nestlé | Global | 629.2 |
| 5 | Heineken | Global | 390.6 |
| 6 | The Coca-Cola Company | Global | 380.1 |
| 7 | L'Oréal | Global | 356.5 |
| 8 | Samsung | Global | 316.0 |
| 9 | Alphabet | Global | 282.0 |
| 10 | Grab | Global | 249.8 |
| 11 | Sabancı Holding | Global | 204.2 |
| 12 | PT Global Digital Niaga Tbk | Global | 202.9 |
| 13 | Eczacıbaşı Group | Global | 187.2 |
| 14 | adidas | Global | 178.9 |
| 15 | Bayer Group | Global | 177.3 |
| 16 | Amazon | Global | 166.8 |
| 17 | Koç Holding | Global | 156.7 |
| 18 | Government of Saudi Arabia | Global | 147.2 |
| 19 | Procter & Gamble | Global | 137.1 |
| 20 | Master Kong | Global | 136.7 |
| 21 | Techcombank | Global | 135.8 |
| 22 | Vietjet Air | Global | 134.2 |
| 23 | Reckitt | Global | 131.9 |
| 24 | Yum! Brands | Global | 130.2 |
| 25 | Vodafone | Global | 126.4 |
| 26 | Abbott | Global | 126.1 |
| 27 | Mercado Libre | Global | 112.7 |
| 28 | Perfetti Van Melle | Global | 104.5 |
| 29 | McDonald's | Global | 96.6 |
| 30 | Shell | Global | 95.9 |
| 31 | Foundation to Combat Antisemitism | Global | 92.8 |
| 32 | BP | Global | 90.1 |
| 33 | Yıldız Holding | Global | 85.7 |
| 34 | VNG Corporation | Global | 85.5 |
| 35 | Grupo Boticário | Global | 84.5 |
| 36 | DİMES | Global | 77.9 |
| 37 | GSK | Global | 77.1 |
| 38 | Kraft Heinz Company | Global | 75.7 |
| 39 | Kimberly-Clark | Global | 75.0 |
| 40 | Ally | Global | 72.8 |
| 41 | Anheuser-Busch InBev | Global | 72.4 |
| 42 | PT Bank Central Asia Tbk | Global | 72.3 |
| 43 | Globe Telecom | Global | 72.2 |
| 44 | Sony | Global | 70.4 |
| 45 | Hinz&Kunzt | Global | 70.3 |
| 46 | The Hershey Company | Global | 68.3 |
| 47 | LVMH | Global | 67.9 |
| 48 | Biti's | Global | 66.0 |
| 49 | Wampole | Global | 65.7 |
| 50 | Haleon | Global | 65.6 |
| 51 | Restaurant Brands International | Global | 64.2 |
| 52 | General Mills | Global | 61.4 |
| 53 | ThaiBev | Global | 60.1 |
| 54 | Upstox | Global | 59.9 |
| 55 | Ceconomy AG | Global | 59.1 |
| 56 | Yili Group | Global | 57.5 |
| 57 | Branca International | Global | 56.3 |
| 58 | OCBC Bank | Global | 56.3 |
| 59 | Domino's Pizza | Global | 55.1 |
| 60 | Miral Asset Management | Global | 55.0 |
| 61 | Bharti Airtel | Global | 53.8 |
| 62 | Oppo | Global | 50.3 |
| 63 | Government of USA | Global | 50.0 |
| 64 | Britannia Industries | Global | 48.4 |
| 66 | Industrial and Commercial Bank of China | Global | 48.3 |
| 65 | Sanofi | Global | 48.3 |
| 67 | Paragon Technology and Innovation | Global | 48.2 |
| 68 | Philips | Global | 45.9 |
| 69 | Geely | Global | 45.8 |
| 72 | Danone | Global | 44.3 |
| 70 | Government of Argentina | Global | 44.3 |
| 71 | Johnson & Johnson | Global | 44.3 |
| 73 | Carrefour | Global | 43.8 |
| 74 | GHTK | Global | 43.5 |
| 76 | Plug Entertainment | Global | 42.8 |
| 75 | Tencent | Global | 42.8 |
| 76 | Warner Bros. Discovery | Global | 42.8 |
| 78 | vivo | Global | 42.3 |
| 79 | Swiggy | Global | 42.1 |
| 80 | GMG | Global | 42.0 |
| 80 | La SPA | Global | 42.0 |
| 80 | Nando's | Global | 42.0 |
| 83 | Chợ Tốt | Global | 41.0 |
| 84 | The Ford Motor Company | Global | 40.5 |
| 85 | Beiersdorf | Global | 40.4 |
| 86 | Deutsche Lufthansa | Global | 40.3 |
| 86 | Junge Helden e.V. | Global | 40.3 |
| 88 | Eurofarma | Global | 40.2 |
| 88 | Rappi | Global | 40.2 |
| 88 | Women in Games | Global | 40.2 |
| 91 | Dyson | Global | 40.1 |
| 92 | Mastercard | Global | 40.1 |
| 93 | Delivery Hero | Global | 37.1 |
| 94 | Asian Paints | Global | 36.3 |
| 95 | PVH | Global | 35.7 |
| 96 | Recruit Holdings | Global | 35.7 |
| 97 | The Wine Group | Global | 35.0 |
| 98 | Baidu | Global | 34.3 |
| 98 | fiture | Global | 34.3 |
| 98 | J&J | Global | 34.3 |
| 101 | Luminous Power Technologies | Global | 32.3 |
| 104 | Eletromidia | Global | 32.2 |
| 103 | Kenvue | Global | 32.2 |
| 102 | Microsoft | Global | 32.2 |
| 105 | Volkswagen Group | Global | 32.2 |
| 106 | CO-RO | Global | 30.0 |
| 106 | Grupo Petrópolis | Global | 30.0 |
| 108 | Government of China | Global | 29.7 |
| 109 | Anadolu Grubu | Global | 29.2 |
| 110 | iGA Istanbul Airport | Global | 29.2 |
| 111 | Mitra Adi Perkasa | Global | 28.6 |
| 112 | Upside | Global | 28.6 |
| 113 | Pernod Ricard | Global | 28.5 |
| 114 | HP Inc. | Global | 28.4 |
| 115 | Aditya Birla Group | Global | 28.3 |
| 115 | Zomato | Global | 28.3 |
| 118 | Campari Group | Global | 28.2 |
| 117 | Lenovo | Global | 28.2 |
| 119 | FrieslandCampina | Global | 28.1 |
| 120 | AkzoNobel | Global | 28.0 |
| 121 | KIRKBI | Global | 26.4 |
| 122 | İşbank | Global | 25.8 |
| 123 | HEYTEA | Global | 25.7 |
| 123 | Jahwa | Global | 25.7 |
| 123 | moody | Global | 25.7 |
| 123 | The a2 Milk Company | Global | 25.7 |
| 123 | Victoria's Secret | Global | 25.7 |
| 131 | AHR Valley Wine Region | Global | 24.2 |
| 131 | Deutsche Telekom | Global | 24.2 |
| 129 | ITC | Global | 24.2 |
| 128 | Mebigo Labs Private Limited | Global | 24.2 |
| 130 | Spotify | Global | 24.2 |
| 138 | Alibaba Group | Global | 24.1 |
| 138 | Biznet Networks | Global | 24.1 |
| 141 | Diageo | Global | 24.1 |
| 136 | DiDi | Global | 24.1 |
| 136 | Duolingo | Global | 24.1 |
| 140 | Government of United Arab Emirates | Global | 24.1 |
| 133 | Karvi | Global | 24.1 |
| 133 | MODO | Global | 24.1 |
| 133 | Telefónica | Global | 24.1 |
| 142 | Dell Technologies | Global | 21.2 |
| 144 | Godrej Group | Global | 20.2 |
| 143 | Turkcell | Global | 20.2 |
| 146 | Association Familiale Mulliez | Global | 20.1 |
| 146 | Nippon Paint Holdings Co. Ltd | Global | 20.1 |
| 145 | Politize! | Global | 20.1 |
| 150 | América Móvil | Global | 20.0 |
| 148 | DTAC | Global | 20.0 |
| 149 | Vietnam International Bank | Global | 20.0 |
| 151 | Qualcomm | Global | 18.9 |
| 152 | Tyson Foods | Global | 18.6 |
| 153 | ClimatePartner | Global | 18.1 |
| 154 | Mabina Gioiell | Global | 17.6 |
| 155 | Ant Group | Global | 17.1 |
| 155 | Bioderma | Global | 17.1 |
| 155 | Carlsberg Group | Global | 17.1 |
| 155 | China Resources Snow Breweries | Global | 17.1 |
| 155 | Fila | Global | 17.1 |
| 163 | Hilton Worldwide | Global | 17.1 |
| 155 | Huaxizi | Global | 17.1 |
| 163 | Morgan Stanley | Global | 17.1 |
| 155 | Nayuki | Global | 17.1 |
| 155 | New Balance | Global | 17.1 |
| 163 | Parkland Corporation | Global | 17.1 |
| 166 | Digicel | Global | 16.8 |
| 166 | e.l.f. Cosmetics | Global | 16.8 |
| 166 | MultiChoice | Global | 16.8 |
| 169 | Allianz | Global | 16.4 |
| 176 | Albrecht Discounts | Global | 16.1 |
| 182 | Arezzo | Global | 16.1 |
| 176 | ARTE | Global | 16.1 |
| 170 | Bridgestone | Global | 16.1 |
| 181 | Enigma | Global | 16.1 |
| 182 | Grupo Soma | Global | 16.1 |
| 170 | Hyundai Motor India Limited | Global | 16.1 |
| 170 | Jio Platforms | Global | 16.1 |
| 170 | Kansai Paint | Global | 16.1 |
| 185 | Kao Corporation | Global | 16.1 |
| 176 | Maxingvest | Global | 16.1 |
| 170 | Nobel Hygiene | Global | 16.1 |
| 176 | Rossmann | Global | 16.1 |
| 170 | Vodafone Idea Limited | Global | 16.1 |
| 182 | World Surf League | Global | 16.1 |
| 176 | Zurich | Global | 16.1 |
| 189 | Government of Vietnam | Global | 16.0 |
| 186 | ING Group | Global | 16.0 |
| 186 | LC Waikiki | Global | 16.0 |
| 189 | Phu Nhuan Jewelry | Global | 16.0 |
| 188 | PTG Energy | Global | 16.0 |
| 191 | Aksoy Group | Global | 12.6 |
| 192 | BMW | Global | 12.2 |
| 194 | American Express | Global | 12.1 |
| 197 | British American Tobacco | Global | 12.1 |
| 194 | Kopelco | Global | 12.1 |
| 193 | Max Group | Global | 12.1 |
| 197 | Smartfren | Global | 12.1 |
| 194 | United Nations | Global | 12.1 |
| 199 | Bilyoner | Global | 12.0 |
| 201 | Digido | Global | 12.0 |
| 199 | Yataş | Global | 12.0 |
| 202 | PreVue | Global | 9.3 |
| 203 | T V Sundram Iyengar & Sons Private Limited | Global | 9.0 |
| 204 | S K Bansal Group | Global | 8.9 |
| 214 | Ad Council | Global | 8.6 |
| 214 | AT&T | Global | 8.6 |
| 205 | BIGO Technology | Global | 8.6 |
| 205 | Burberry | Global | 8.6 |
| 205 | Chi Forest | Global | 8.6 |
| 205 | Dicos | Global | 8.6 |
| 205 | ExxonMobil | Global | 8.6 |
| 205 | F&F | Global | 8.6 |
| 205 | Kering | Global | 8.6 |
| 205 | Nongfu Spring | Global | 8.6 |
| 205 | Swatch Group | Global | 8.6 |
| 216 | Levi Strauss & Co. | Global | 8.5 |
| 217 | Brennans Bakeries | Global | 8.4 |
| 217 | Dimes | Global | 8.4 |
| 217 | Gamelight | Global | 8.4 |
| 217 | Tiger Brands | Global | 8.4 |
| 217 | Walmart | Global | 8.4 |
| 222 | Nesine.com | Global | 8.2 |
| 222 | Turkish Airlines | Global | 8.2 |
| 230 | Angelini Industries | Global | 8.1 |
| 230 | Annemarie Börlind | Global | 8.1 |
| 224 | Dolby | Global | 8.1 |
| 224 | Marico Limited | Global | 8.1 |
| 224 | Network18 Group | Global | 8.1 |
| 224 | Philip Morris International | Global | 8.1 |
| 230 | Sandoz | Global | 8.1 |
| 224 | Urban Company | Global | 8.1 |
| 224 | Zepto | Global | 8.1 |
| 235 | Axiata Group Berhad | Global | 8.0 |
| 239 | Bank Audi | Global | 8.0 |
| 235 | Boehringer Ingelheim Pharmaceuticals Inc. | Global | 8.0 |
| 250 | Boonthavorn | Global | 8.0 |
| 239 | Boyner Group | Global | 8.0 |
| 235 | CK Hutchison Holdings | Global | 8.0 |
| 248 | Conagra Brands | Global | 8.0 |
| 239 | Esas Holding | Global | 8.0 |
| 239 | Eti | Global | 8.0 |
| 239 | Fiat Chrysler Automobiles | Global | 8.0 |
| 233 | FIFA | Global | 8.0 |
| 251 | Generali Group | Global | 8.0 |
| 239 | Getir | Global | 8.0 |
| 239 | Gilead Sciences | Global | 8.0 |
| 251 | HOZO | Global | 8.0 |
| 239 | Koton | Global | 8.0 |
| 235 | Ooredoo | Global | 8.0 |
| 248 | Rebisco | Global | 8.0 |
| 233 | SAIC Motor | Global | 8.0 |
| 239 | Stellantis | Global | 8.0 |
| 253 | L'Occitane | Global | 5.0 |
| 253 | Starward | Global | 5.0 |
| 255 | Ecopharma | Global | 4.5 |
| 255 | Kopi Kenangan | Global | 4.5 |
| 255 | Superloop | Global | 4.5 |
| 258 | Blaze Pizza | Global | 4.3 |
| 258 | Bob Evans | Global | 4.3 |
| 258 | Huntington Bancshares Incorporated | Global | 4.3 |
| 258 | QuikTrip | Global | 4.3 |
| 258 | Starmark | Global | 4.3 |
| 263 | Absa Group | Global | 4.2 |
| 263 | Diane von Furstenberg | Global | 4.2 |
| 263 | Middle East Healthcare | Global | 4.2 |
| 263 | Trailfinders | Global | 4.2 |
| 263 | Wolseley | Global | 4.2 |
| 285 | Altice | Global | 4.0 |
| 302 | Amorepacific | Global | 4.0 |
| 268 | Angel One | Global | 4.0 |
| 288 | Bank Jago | Global | 4.0 |
| 268 | Bill & Melinda Gates Foundation | Global | 4.0 |
| 297 | BNP Paribas | Global | 4.0 |
| 268 | boAt | Global | 4.0 |
| 268 | Colgate-Palmolive Company | Global | 4.0 |
| 282 | Dot Incorporation | Global | 4.0 |
| 300 | ELC Beauty, Inc. | Global | 4.0 |
| 268 | Galderma | Global | 4.0 |
| 268 | Government of India | Global | 4.0 |
| 268 | Government of Singapore | Global | 4.0 |
| 286 | Grupo Record | Global | 4.0 |
| 288 | HSBC | Global | 4.0 |
| 268 | ICICI Bank | Global | 4.0 |
| 286 | Itaúsa | Global | 4.0 |
| 302 | Jollibee Foods Corporation | Global | 4.0 |
| 302 | Lotteria | Global | 4.0 |
| 288 | Mitsui Group | Global | 4.0 |
| 268 | Mother Dairy | Global | 4.0 |
| 268 | Noise | Global | 4.0 |
| 302 | NutiFood | Global | 4.0 |
| 268 | One97 Communications | Global | 4.0 |
| 268 | OP Jindal Group | Global | 4.0 |
| 288 | Otsuka Pharmaceutical | Global | 4.0 |
| 302 | Panasonic | Global | 4.0 |
| 300 | Philippine Spring Water Resources, Inc. | Global | 4.0 |
| 288 | Polysilane | Global | 4.0 |
| 268 | Raymond Group | Global | 4.0 |
| 282 | Red Bull | Global | 4.0 |
| 302 | Rohto | Global | 4.0 |
| 288 | Salim Group | Global | 4.0 |
| 268 | Samsonite | Global | 4.0 |
| 302 | Shiseido | Global | 4.0 |
| 297 | Sözer Jewelry | Global | 4.0 |
| 288 | Starbucks | Global | 4.0 |
| 282 | TapNation | Global | 4.0 |
| 288 | The Walt Disney Company | Global | 4.0 |
| 288 | Toyota | Global | 4.0 |
| 302 | Universal Robina Corporation | Global | 4.0 |
| 297 | Yamaha Motor Company | Global | 4.0 |