Business Impact Index | MMA
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Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2018 Winners

    Advertiser
    Brand
    Agency Network
    Holding Company
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology
    Advertiser
    Brand
    Brand
    Brand
    Agency Network
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology
    Enabling Technology
    Advertiser
    Brand
    Agency Network
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology
    Advertiser
    Brand
    Agency Network
    Creative Agency
    Media Agency
    Digital/Specialist Agency
    Enabling Technology

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands and technology enablers driving significant business impact through mobile-first campaigns.

In partnership with:

Warc

Top Advertisers - Europe 2018

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RankAdvertiserLocationRegionPoints
1 Anheuser-Busch InBev Belgium Europe 210.7
2 Akbank   Turkey Europe 175.4
3 Nokia Finland Europe 156.9
4 Renault France Europe 141.2
5 L’Oréal France Europe 85.5
6 Pernod Ricard France Europe 81.5
7 Groupe PSA France Europe 70.7
8 Orange France Europe 69.9
9 Universal Music Group France Europe 68.4
10 Sanofi France Europe 63.0
11 Schneider Electric France Europe 60.4
12 Total S.A. France Europe 60.2
13 BMW Germany Europe 58.8
14 Daimler AG Germany Europe 58.2
14 Volkswagen Group Germany Europe 58.2
16 Beiersdorf Germany Europe 52.9
17 Adidas Germany Europe 52.6
18 Deutsche Telekom Germany Europe 50.4
19 Pirelli Italy Europe 45.4
20 FrieslandCampina Netherlands Europe 44.1
21 PPF Netherlands Europe 34.7
22 Heineken Netherlands Europe 32.6
23 Takeaway.com Netherlands Europe 29.8
24 Telenor Norway Europe 28.1
24 Unilever Netherlands / UK Europe 28.1
26 Anglo American plc South Africa / UK Europe 20.3
27 Banco Bilbao Vizcaya Argentaria Spain Europe 20.0
27 Telefónica Spain Europe 20.0
29 Barbadillo Spain Europe 16.6
30 Ambar Spain Europe 16.0
30 TAI Centro Universitario de artes Spain Europe 16.0
30 Zinkia Entertainment Spain Europe 16.0
33 Groupe Rouge Spain Europe 12.2
34 Telia Company Sweden Europe 12.1
35 IKEA Sweden Europe 10.2
36 EF Switzerland Europe 8.5
36 Ferguson plc Switzerland Europe 8.5
36 Nestlé Switzerland Europe 8.5
39 Logitech Switzerland Europe 8.4
40 Akbank Turkey Europe 8.1
40 Dimes Turkey Europe 8.1
40 Esas Holding AS Turkey Europe 8.1
40 Garanti Bank Turkey Europe 8.1
40 Turkish Airlines Turkey Europe 8.1
45 İşbank Turkey Europe 8.0
45 Boyner Group Turkey Europe 8.0
45 BP UK Europe 8.0
45 GlaxoSmithKline UK Europe 8.0
45 Koton Turkey Europe 8.0
45 StudioCanal UK Europe 8.0
45 Vodafone UK Europe 8.0
52 Fiat Chrysler Automobiles UK Europe 4.4
52 Reckitt Benckiser UK Europe 4.4
54 Diageo UK Europe 4.3
54 The Sun UK Europe 4.3
56 British American Tobacco UK Europe 4.0
56 Dixons Carphone UK Europe 4.0
56 Dyson UK Europe 4.0
56 HSBC UK Europe 4.0