Overview | MMA Global

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2022 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Advertiser
    North America
    Brand
    North America
    Agency Network
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Solution Provider
    North America
    Advertiser
    EMEA
    Brand
    EMEA
    Agency Network
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Solution Provider
    EMEA
    Advertiser
    APAC
    Brand
    APAC
    Agency Network
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - EMEA 2022

Filter by Region / Country
RankAdvertiserRegionPoints
1 Unilever EMEA 820.9
2 Vodafone EMEA 187.2
3 STC Group EMEA 176.7
4 The Coca-Cola Company EMEA 170.8
5 Miral Asset Management EMEA 165.3
6 DIMES EMEA 165.1
7 McDonald's EMEA 142.9
8 Narcotics Anonymous EMEA 125.0
9 The Walt Disney Company EMEA 118.4
10 L'Oréal EMEA 116.3
11 Yum! Brands EMEA 112.2
12 PepsiCo EMEA 110.1
13 Affinity EMEA 92.5
14 Koton EMEA 87.8
15 Yedioth Ahronoth EMEA 82.5
16 Reckitt EMEA 80.9
17 du EMEA 80.3
18 Nando's EMEA 80.2
18 Shoprite Holdings EMEA 80.2
18 Tiger Brands EMEA 80.2
21 Johnson & Johnson EMEA 78.6
22 ByteDance EMEA 76.3
23 Yapı Kredi EMEA 68.1
24 Digicel EMEA 64.2
24 MultiChoice EMEA 64.2
26 Aksigorta EMEA 57.5
27 GMG EMEA 56.2
28 Redefine Meat EMEA 54.3
29 İşbank EMEA 53.8
30 Koç Holding EMEA 53.1
31 Amazon EMEA 52.2
31 KIRKBI EMEA 52.2
33 Dot Incorporation EMEA 50.0
33 La Societé Protectrice des Animaux EMEA 50.0
35 Aramco EMEA 48.2
35 Mondelēz International EMEA 48.2
35 Yaqoot EMEA 48.2
38 Distell EMEA 48.1
39 Santa Monica Travel & Tourism EMEA 47.5
40 TEKNOSA EMEA 46.0
41 Visa EMEA 44.2
42 Eti EMEA 44.1
42 Heineken EMEA 44.1
44 Akbank EMEA 41.5
45 Sanofi EMEA 41.1
46 Government of Qatar EMEA 40.2
46 Government of United Arab Emirates EMEA 40.2
46 Kinokuniya EMEA 40.2
46 Stellantis EMEA 40.2
46 Titan Company EMEA 40.2
51 Bayer Group EMEA 40.1
51 Normandien Farms EMEA 40.1
51 Omnisient EMEA 40.1
51 Silvertree Holdings EMEA 40.1
51 Vestel EMEA 40.1
56 Allianz EMEA 39.0
57 Domino's EMEA 38.2
58 Walmart EMEA 36.1
59 Boyner EMEA 34.0
59 Vivendi EMEA 34.0
61 Emirates NBD EMEA 33.8
62 Samsung EMEA 32.6
63 Almarai EMEA 32.1
63 Nestlé EMEA 32.1
63 Saudi Post EMEA 32.1
66 Geely EMEA 30.0
67 Evyap EMEA 29.5
68 etisalat by e& EMEA 28.1
68 SRMG EMEA 28.1
70 4PLAY EMEA 25.0
71 Eczacıbaşı Tüketim Ãœrünleri EMEA 24.8
72 LOGI Energy EMEA 24.1
72 Mashreq EMEA 24.1
72 MTN Group EMEA 24.1
72 Pioneer Foods EMEA 24.1
76 Accor EMEA 22.0
77 Government of Saudi Arabia EMEA 20.1
78 sahibinden.com EMEA 20.0
78 Trendyol Group EMEA 20.0
80 NEOHUB EMEA 17.0
81 İstanbul Grand Airport EMEA 16.8
82 Türkiye İş Bankası EMEA 16.5
83 Marriott International EMEA 16.1
83 Saudi Esports Federation EMEA 16.1
85 Barclays EMEA 16.0
85 BMW EMEA 16.0
85 RE/MAX EMEA 16.0
85 Standard Bank EMEA 16.0
89 San Francisco Travel Association EMEA 13.5
90 Guideposts EMEA 12.3
91 Eczacıbaşı EMEA 12.0
91 Government of South Africa EMEA 12.0
91 Sabancı Holding EMEA 12.0
94 Hyundai Motor Group EMEA 9.2
95 Arzum EMEA 8.5
95 fizy EMEA 8.5
97 Capitec Bank EMEA 8.0
97 iLab Ventures EMEA 8.0
97 Kraft Heinz Company EMEA 8.0
97 Namibia Breweries Limited EMEA 8.0
97 RAKBANK EMEA 8.0
97 Ubuntu-Botho Investments EMEA 8.0
97 Virgin Group EMEA 8.0
104 The Ford Motor Company EMEA 5.0
105 Aviram Family Foundation EMEA 4.2
105 Bloomberg EMEA 4.2
105 DeFacto EMEA 4.2
105 Procter & Gamble EMEA 4.2
109 Aujan Group EMEA 4.0
109 Banvit EMEA 4.0
109 Bilyoner EMEA 4.0
109 BrandMapp EMEA 4.0
109 Bundle News EMEA 4.0
109 Colgate-Palmolive Company EMEA 4.0
109 Garanti BBVA EMEA 4.0
109 Global Village EMEA 4.0
109 Haleon EMEA 4.0
109 Kerevitaş EMEA 4.0
109 LC Waikiki EMEA 4.0
109 Liberty Media Corporation EMEA 4.0
109 Mattel EMEA 4.0
109 Ooredoo EMEA 4.0
109 PayU EMEA 4.0
109 Salam EMEA 4.0
109 Shield Chemicals EMEA 4.0
109 Subway EMEA 4.0
109 The Beverage Company EMEA 4.0
109 Turkcell EMEA 4.0