Overview | MMA Global

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2023 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Holding Company
    Global
    Advertiser
    North America
    Brand
    North America
    Agency Network
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Solution Provider
    North America
    Advertiser
    Brazil
    Brand
    Brazil
    Brand
    Brazil
    Agency Network
    Brazil
    Creative Agency
    Brazil
    Media Agency
    Brazil
    Digital/Specialist Agency
    Brazil
    Solution Provider
    Brazil
    Advertiser
    Hispanic LATAM
    Brand
    Hispanic LATAM
    Agency Network
    Hispanic LATAM
    Creative Agency
    Hispanic LATAM
    Media Agency
    Hispanic LATAM
    Digital/Specialist Agency
    Hispanic LATAM
    Solution Provider
    Hispanic LATAM
    Advertiser
    EMEA
    Brand
    EMEA
    Agency Network
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Solution Provider
    EMEA
    Advertiser
    Europe
    Brand
    Europe
    Agency Network
    Europe
    Creative Agency
    Europe
    Media Agency
    Europe
    Digital/Specialist Agency
    Europe
    Solution Provider
    Europe
    Advertiser
    Germany
    Brand
    Germany
    Agency Network
    Germany
    Creative Agency
    Germany
    Media Agency
    Germany
    Digital/Specialist Agency
    Germany
    Solution Provider
    Germany
    Advertiser
    Türkiye
    Brand
    Türkiye
    Agency Network
    Türkiye
    Creative Agency
    Türkiye
    Media Agency
    Türkiye
    Digital/Specialist Agency
    Türkiye
    Solution Provider
    Türkiye
    Advertiser
    APAC
    Brand
    APAC
    Agency Network
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC
    Advertiser
    China
    Brand
    China
    Agency Network
    China
    Creative Agency
    China
    Media Agency
    China
    Digital/Specialist Agency
    China
    Digital/Specialist Agency
    China
    Solution Provider
    China
    Advertiser
    India
    Brand
    India
    Agency Network
    India
    Creative Agency
    India
    Media Agency
    India
    Digital/Specialist Agency
    India
    Solution Provider
    India
    Advertiser
    Indonesia
    Brand
    Indonesia
    Agency Network
    Indonesia
    Creative Agency
    Indonesia
    Media Agency
    Indonesia
    Digital/Specialist Agency
    Indonesia
    Solution Provider
    Indonesia
    Advertiser
    Philippines
    Brand
    Philippines
    Agency Network
    Philippines
    Creative Agency
    Philippines
    Media Agency
    Philippines
    Solution Provider
    Philippines
    Advertiser
    Thailand
    Brand
    Thailand
    Agency Network
    Thailand
    Agency Network
    Thailand
    Creative Agency
    Thailand
    Media Agency
    Thailand
    Advertiser
    Vietnam
    Brand
    Vietnam
    Agency Network
    Vietnam
    Creative Agency
    Vietnam
    Media Agency
    Vietnam
    Digital/Specialist Agency
    Vietnam
    Solution Provider
    Vietnam

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Creative Agencies - EMEA 2023

Rank Creative Agency Network Location Region Points
1 MullenLowe Interpublic Group Istanbul EMEA 209.1
2 Leo Burnett Publicis Groupe Riyadh EMEA 147.2
3 Wunderman Thompson WPP Istanbul EMEA 136.0
4 VMLY&R WPP Istanbul EMEA 101.2
5 Publicis Publicis Groupe Istanbul EMEA 93.0
6 Havas Havas Group Dubai EMEA 92.0
7 Liberte Istanbul Istanbul EMEA 81.5
8 Reklamania Istanbul EMEA 77.9
9 TRACK Omnicom Group Hamburg EMEA 64.5
10 VMLY&R WPP Johannesburg EMEA 42.0
11 PEIX Health GmbH Berlin EMEA 40.3
12 dentsu Turkey Dentsu Istanbul EMEA 40.1
12 Komputer Istanbul EMEA 40.1
14 Philipp und Keuntje Hamburg EMEA 35.1
15 STANDBY Istanbul EMEA 33.1
16 PunchBBDO Omnicom Group Istanbul EMEA 29.0
17 The Planner Co. Istanbul EMEA 24.1
18 GGH MullenLowe Interpublic Group Hamburg EMEA 18.3
19 Serviceplan Munich EMEA 11.0
20 Dentsu Creative Dentsu Istanbul EMEA 8.0
21 Butter Düsseldorf EMEA 4.0
21 Dantatsu Istanbul EMEA 4.0
21 TAZEFIKIR ADVERTISING AGENCY Istanbul EMEA 4.0
21 The Or London EMEA 4.0