Business Impact Index | MMA

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2020 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Holding Company
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Advertiser
    North America
    Brand
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Enabling Technology
    North America
    Advertiser
    EMEA
    Brand
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Enabling Technology
    EMEA
    Advertiser
    APAC
    Brand
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Enabling Technology
    APAC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Brands - EMEA 2020

Filter by Region / Country
Rank Brand Industry Region Points
1 Coca-Cola Soft Drinks EMEA 210.6
2 İşbank Financial Services EMEA 165.6
3 Akbank Financial Services EMEA 156.6
4 Vodafone Telecoms & Utilities EMEA 116.5
5 McDonald's Retail EMEA 115.0
6 Yapı Kredi Financial Services EMEA 99.1
7 Dimes Soft Drinks EMEA 97.8
8 Cheetos Food EMEA 95.1
9 Bepanthol Pharma & Healthcare EMEA 82.8
10 RAKBANK Financial Services EMEA 80.8
11 Nando's Retail EMEA 80.2
12 Lifebuoy Toiletries & Cosmetics EMEA 77.7
13 App Samurai Technology & Electronics EMEA 74.1
14 Lay's Food EMEA 73.1
15 Fanta Soft Drinks EMEA 71.1
16 Kotex Toiletries & Cosmetics EMEA 66.2
17 Turkcell Telecoms & Utilities EMEA 65.4
18 Etisalat Telecoms & Utilities EMEA 64.6
19 Checkers Retail EMEA 64.1
20 Nescafé Soft Drinks EMEA 60.1
21 Tinkies Food EMEA 54.5
22 Heineken Alcoholic Drinks EMEA 54.0
23 Obsesso Soft Drinks EMEA 50.5
24 Yalı Spor Retail EMEA 49.7
25 MTN Telecoms & Utilities EMEA 48.6
26 Magnum Food EMEA 45.4
27 Cornetto Food EMEA 42.7
28 Centrum Pharma & Healthcare EMEA 40.4
28 KitKat Food EMEA 40.4
28 M&M's Food EMEA 40.4
28 Snickers Food EMEA 40.4
28 STC Pay Financial Services EMEA 40.4
33 adidas Clothing & Accessories EMEA 40.1
33 Bottles App Retail EMEA 40.1
33 Digicel Telecoms & Utilities EMEA 40.1
33 Stayfree Toiletries & Cosmetics EMEA 40.1
37 DenizBank Financial Services EMEA 38.2
38 Dove Toiletries & Cosmetics EMEA 37.3
39 sahibinden.com Retail EMEA 36.6
40 Axe Toiletries & Cosmetics EMEA 36.3
40 Lux Toiletries & Cosmetics EMEA 36.3
40 Playstation Technology & Electronics EMEA 36.3
40 TikTok Media & Publishing EMEA 36.3
44 Dubai Properties Business & Industrial EMEA 32.3
45 Kreepy Krauly Household & Domestic EMEA 32.1
45 South Africa National Department of Health Non-profit, public sector & education EMEA 32.1
47 Love Beauty and Planet Toiletries & Cosmetics EMEA 29.7
48 Carte d'Or Food EMEA 29.1
49 Ford Automotive EMEA 28.8
50 KFC Retail EMEA 25.6
51 Fiat Automotive EMEA 24.2
51 Pampers Toiletries & Cosmetics EMEA 24.2
51 Whiskas Household & Domestic EMEA 24.2
54 Health & Welfare SETA Non-profit, public sector & education EMEA 24.0
54 Huletts Food EMEA 24.0
54 Marmite / Bovril / Redro / Pecks Anchovette Food EMEA 24.0
54 MatchKit.co Non-profit, public sector & education EMEA 24.0
54 Ster-Kinekor Leisure & Entertainment EMEA 24.0
59 Elidor Toiletries & Cosmetics EMEA 22.1
60 Always Toiletries & Cosmetics EMEA 21.4
61 Dettol Household & Domestic EMEA 20.2
62 PepsiCo Soft Drinks EMEA 20.0
63 Bodeboca Alcoholic Drinks EMEA 17.1
63 Samsung Galaxy Technology & Electronics EMEA 17.1
65 Sprite Soft Drinks EMEA 16.3
66 Almarai Food EMEA 16.2
66 Arm & Hammer Toiletries & Cosmetics EMEA 16.2
66 Galaxy Food EMEA 16.2
66 Lipton Soft Drinks EMEA 16.2
66 National Bank of Kuwait Financial Services EMEA 16.2
66 Nissan Automotive EMEA 16.2
66 Rani Soft Drinks EMEA 16.2
66 Rexona Toiletries & Cosmetics EMEA 16.2
66 Sensodyne Toiletries & Cosmetics EMEA 16.2
75 Albany Food EMEA 16.0
75 Castle Lager Alcoholic Drinks EMEA 16.0
75 Colgate Toiletries & Cosmetics EMEA 16.0
75 Flora Buttery Food EMEA 16.0
75 LUMA Media & Publishing EMEA 16.0
75 Mosi Lager Alcoholic Drinks EMEA 16.0
75 Otrivin Pharma & Healthcare EMEA 16.0
75 Petrol Ofisi Automotive EMEA 16.0
83 MultiChoice Media & Publishing EMEA 12.8
84 Garanti BBVA Financial Services EMEA 12.6
85 Mercedes-Benz Automotive EMEA 12.3
86 Durex Pharma & Healthcare EMEA 10.0
87 Atolye Games Technology & Electronics EMEA 8.5
87 Fundación Telefónica Non-profit, public sector & education EMEA 8.5
87 Rich’s Food EMEA 8.5
90 OMO Household & Domestic EMEA 8.1
91 Business and Arts Non-profit, public sector & education EMEA 8.0
91 DoÄŸtaş Retail EMEA 8.0
91 PEP Retail EMEA 8.0
91 Volkswagen Automotive EMEA 8.0
95 World Travel and Tourism Council Travel, Transport & Tourism EMEA 5.0
96 Alive Media & Publishing EMEA 4.3
96 Converse Clothing & Accessories EMEA 4.3
96 Dacia Automotive EMEA 4.3
96 Nurofen Pharma & Healthcare EMEA 4.3
100 Anadolu Hayat Emeklilik Financial Services EMEA 4.0
100 Arçelik Technology & Electronics EMEA 4.0
100 Clear Toiletries & Cosmetics EMEA 4.0
100 Hepsiburada Retail EMEA 4.0
100 Hopi Retail EMEA 4.0
100 KoçAilem Business & Industrial EMEA 4.0
100 Max Ice Cream Food EMEA 4.0
100 Orkid Toiletries & Cosmetics EMEA 4.0
100 Sunlight Household & Domestic EMEA 4.0