Business Impact Index | MMA Global

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2021 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Holding Company
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Advertiser
    North America
    Brand
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Solution Provider
    North America
    Advertiser
    EMEA
    Brand
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Solution Provider
    EMEA
    Advertiser
    APAC
    Brand
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC
    Advertiser
    APAC
    Brand
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Brands - EMEA 2021

Filter by Region / Country
RankBrandIndustryRegionPoints
1 Yumoş Household & Domestic EMEA 156.9
2 Algida Food EMEA 102.2
3 Coca-Cola Soft Drinks EMEA 98.4
4 Kotex Toiletries & Cosmetics EMEA 92.6
4 L'Enfant Bleu Non-profit, public sector & education EMEA 92.6
6 Dimes Soft Drinks EMEA 82.7
6 Samsung Galaxy Technology & Electronics EMEA 82.7
8 Arçelik Technology & Electronics EMEA 82.4
9 McDonald's Retail EMEA 80.7
9 RAKBANK Financial Services EMEA 80.7
11 KFC Retail EMEA 80.2
11 MatchKit Media & Publishing EMEA 80.2
13 Tinkies Food EMEA 78.4
14 Tadım Food EMEA 76.4
15 İşbank Financial Services EMEA 68.1
16 JIVE Soft Drinks EMEA 64.1
17 Dettol Household & Domestic EMEA 60.5
18 Vodafone Telecoms & Utilities EMEA 60.1
19 Dove Toiletries & Cosmetics EMEA 59.8
20 Algida Max Food EMEA 58.6
21 Doritos Food EMEA 56.9
22 Pepsi Soft Drinks EMEA 48.9
23 Ruffles Food EMEA 45.4
24 Ariel / Tide Household & Domestic EMEA 40.3
24 Tawuniya Insurance Financial Services EMEA 40.3
26 Akbank Financial Services EMEA 40.1
26 Bepanthol Pharma & Healthcare EMEA 40.1
26 Checkers Xtra Savings Retail EMEA 40.1
26 Eti Popkek Food EMEA 40.1
26 Little Caesars Retail EMEA 40.1
26 Solidarity Fund Non-profit, public sector & education EMEA 40.1
26 Vodacom Technology & Electronics EMEA 40.1
33 Disney Media & Publishing EMEA 36.4
34 Knorr Food EMEA 36.3
34 STC Pay Financial Services EMEA 36.3
36 Albany Food EMEA 36.1
36 Converse Clothing & Accessories EMEA 36.1
36 Shield Toiletries & Cosmetics EMEA 36.1
36 Vicinity Media Media & Publishing EMEA 36.1
36 Wuhu Rewards Retail EMEA 36.1
41 Yapı Kredi Financial Services EMEA 32.6
42 Du Telecoms & Utilities EMEA 32.3
42 Kitco Food EMEA 32.3
44 Algida Maraş Usulü Food EMEA 32.1
44 Aromat Food EMEA 32.1
44 Facebook Media & Publishing EMEA 32.1
44 First for Women Financial Services EMEA 32.1
44 Lux Toiletries & Cosmetics EMEA 32.1
44 OMO Household & Domestic EMEA 32.1
44 SuperFresh Food EMEA 32.1
51 Canesten Pharma & Healthcare EMEA 29.8
52 AXA Financial Services EMEA 29.6
53 adidas Clothing & Accessories EMEA 28.8
54 L'usine Puffs Food EMEA 28.2
54 Max Fashion Clothing & Accessories EMEA 28.2
56 Galito's Flame Grilled Chicken Retail EMEA 28.1
56 KOO Food EMEA 28.1
56 Nando's Retail EMEA 28.1
56 PEP Stores Retail EMEA 28.1
60 Finish Household & Domestic EMEA 25.6
60 Puma Clothing & Accessories EMEA 25.6
62 Boom Boom Food EMEA 24.8
62 Trendyol Retail EMEA 24.8
64 ING Financial Services EMEA 24.6
65 Almarai Long-Life Juices Soft Drinks EMEA 24.2
65 National Bank of Kuwait Financial Services EMEA 24.2
65 Nike Clothing & Accessories EMEA 24.2
68 Anheuser-Busch InBev Alcoholic Drinks EMEA 24.0
68 Cheetos Food EMEA 24.0
68 Riot Games Technology & Electronics EMEA 24.0
68 SmartStart Non-profit, public sector & education EMEA 24.0
68 United Nations Office for the Coordination of Humanitarian Affairs Non-profit, public sector & education EMEA 24.0
73 Almarai Food EMEA 20.2
73 Ford Automotive EMEA 20.2
75 Fiat Automotive EMEA 17.0
75 Kinder Food EMEA 17.0
75 Pandora Clothing & Accessories EMEA 17.0
78 Huawei Technology & Electronics EMEA 16.5
79 Dar Al Mashaer Business & Industrial EMEA 16.1
80 Volvo Automotive EMEA 16.0
81 ARZUM Technology & Electronics EMEA 12.5
81 Mastercard Financial Services EMEA 12.5
83 Shahid Media & Publishing EMEA 12.1
84 Absa Bank Financial Services EMEA 12.0
84 Bio-Oil Toiletries & Cosmetics EMEA 12.0
84 Dexter Dance School Leisure & Entertainment EMEA 12.0
84 Hellmann's Food EMEA 12.0
84 Lexus Automotive EMEA 12.0
84 Montego Pet Nutrition Household & Domestic EMEA 12.0
84 OLA South Africa Food EMEA 12.0
84 Orijin Soft Drinks EMEA 12.0
84 Philips Technology & Electronics EMEA 12.0
84 PlayStation Technology & Electronics EMEA 12.0
84 QNB Finansbank Financial Services EMEA 12.0
84 Reboost Energy Soft Drinks EMEA 12.0
84 RisCura Financial Services EMEA 12.0
84 Sanlam Financial Services EMEA 12.0
84 Sanofi Pharma & Healthcare EMEA 12.0
84 Sensodyne Toiletries & Cosmetics EMEA 12.0
84 South Africa Government Non-profit, public sector & education EMEA 12.0
84 South African Tourism Transport & Tourism EMEA 12.0
84 Standard Bank Financial Services EMEA 12.0
84 whatsfordinner Food EMEA 12.0
104 Amazon Prime Video Media & Publishing EMEA 8.5
104 Domino's Pizza Retail EMEA 8.5
104 Fast & Furious 9 Media & Publishing EMEA 8.5
107 DenizBank Financial Services EMEA 8.3
107 Migros Retail EMEA 8.3
109 7DAYS Food EMEA 8.1
109 Babyshop Retail EMEA 8.1
109 Dasani Soft Drinks EMEA 8.1
109 Farm's Select smoothies Soft Drinks EMEA 8.1
109 First Abu Dhabi Bank Financial Services EMEA 8.1
109 Marriott Transport & Tourism EMEA 8.1
109 Snickers Food EMEA 8.1
109 yaqoot Telecoms & Utilities EMEA 8.1
117 AVBOB Financial Services EMEA 8.0
117 BMW Automotive EMEA 8.0
117 Corteva Agriscience Business & Industrial EMEA 8.0
117 Ferrero Rocher Food EMEA 8.0
117 Jaguar Automotive EMEA 8.0
117 L’Oréal Toiletries & Cosmetics EMEA 8.0
117 MTN Technology & Electronics EMEA 8.0
117 Nescafe Soft Drinks EMEA 8.0
117 sahibinden.com Retail EMEA 8.0
117 Tracker CareGuard Technology & Electronics EMEA 8.0
117 Turkcell Telecoms & Utilities EMEA 8.0
117 White Star Super Maize Meal Food EMEA 8.0
129 Lipton Soft Drinks EMEA 5.0
129 Rexona Toiletries & Cosmetics EMEA 5.0
131 Big Bold Food EMEA 4.3
131 Bulldog Alcoholic Drinks EMEA 4.3
131 Extra Retail EMEA 4.3
131 Hasbro Leisure & Entertainment EMEA 4.3
131 Mentadent Toiletries & Cosmetics EMEA 4.3
131 Meta / BMG Technology & Electronics EMEA 4.3
131 Nespresso Soft Drinks EMEA 4.3
131 Pharmaton Pharma & Healthcare EMEA 4.3
131 Poundland Retail EMEA 4.3
131 Skechers Clothing & Accessories EMEA 4.3
141 Bank AlJazira Financial Services EMEA 4.0
141 BNP Paribas TEB Financial Services EMEA 4.0
141 Cebimdeki Danisman Financial Services EMEA 4.0
141 Desmond & Leah Tutu Legacy Foundation Non-profit, public sector & education EMEA 4.0
141 Dr Oetker Food EMEA 4.0
141 Emotion Toiletries & Cosmetics EMEA 4.0
141 Fanta Soft Drinks EMEA 4.0
141 Fenerbahçe Spor Kulübü Leisure & Entertainment EMEA 4.0
141 First Food EMEA 4.0
141 Fitbit Sense Technology & Electronics EMEA 4.0
141 Fundi Financial Services EMEA 4.0
141 Garanti BBVA Financial Services EMEA 4.0
141 GlaxoSmithKline Pharma & Healthcare EMEA 4.0
141 Kia Automotive EMEA 4.0
141 Maybelline Toiletries & Cosmetics EMEA 4.0
141 Med-Lemon Pharma & Healthcare EMEA 4.0
141 MNG Kargo Transport & Tourism EMEA 4.0
141 Nampak Business & Industrial EMEA 4.0
141 Olips Food EMEA 4.0
141 PAXI Business & Industrial EMEA 4.0
141 Pepapp Technology & Electronics EMEA 4.0
141 Shoprite Xtra Savings Retail EMEA 4.0
141 Supradyn Pharma & Healthcare EMEA 4.0
141 The South African Presidency Non-profit, public sector & education EMEA 4.0
141 TikTok Media & Publishing EMEA 4.0
141 Unilever Toiletries & Cosmetics EMEA 4.0
141 Voltaren Pharma & Healthcare EMEA 4.0