Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
Rank | Advertiser | Region | Points |
---|---|---|---|
1 | PepsiCo | China | 177.9 |
2 | Yum! Brands | China | 167.9 |
3 | Unilever | China | 101.1 |
4 | Ting Hsin International Group | China | 78.8 |
5 | GSK | China | 67.1 |
6 | BBK Electronics | China | 58.8 |
7 | Fiture | China | 42.0 |
7 | Johnson & Johnson | China | 42.0 |
7 | Mondelēz International | China | 42.0 |
7 | Tencent | China | 42.0 |
11 | Baidu | China | 33.6 |
11 | Haleon | China | 33.6 |
11 | HEYTEA | China | 33.6 |
14 | adidas | China | 25.2 |
14 | CR Sanjiu | China | 25.2 |
14 | Jahwa | China | 25.2 |
14 | Moody | China | 25.2 |
14 | Philips | China | 25.2 |
14 | Shell | China | 25.2 |
14 | Sony | China | 25.2 |
14 | The a2 Milk Company | China | 25.2 |
14 | Victoria's Secret | China | 25.2 |
14 | Yili Group | China | 25.2 |
24 | Alibaba Group | China | 16.8 |
24 | Bioderma | China | 16.8 |
24 | Carlsberg Group | China | 16.8 |
24 | CR Snow | China | 16.8 |
24 | Dell Technologies | China | 16.8 |
24 | FILA | China | 16.8 |
24 | Geely | China | 16.8 |
24 | Huaxizi | China | 16.8 |
24 | Nayuki | China | 16.8 |
24 | New Balance | China | 16.8 |
24 | Procter & Gamble | China | 16.8 |
24 | The Coca-Cola Company | China | 16.8 |
36 | Xiaohongshu | China | 13.2 |
37 | Bigo Technology | China | 8.4 |
37 | Burberry | China | 8.4 |
37 | Chi Forest | China | 8.4 |
37 | ExxonMobil | China | 8.4 |
37 | F&F | China | 8.4 |
37 | Glico | China | 8.4 |
37 | Kering | China | 8.4 |
37 | KIRKBI | China | 8.4 |
37 | NongFu Spring | China | 8.4 |
37 | The Swatch Group | China | 8.4 |
37 | Tianjin Ding Qiao Food Service | China | 8.4 |