Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Creative Agency | Location | Region | Points |
|---|---|---|---|---|
| 1 | Dentsu Redder | Ho Chi Minh City | APAC | 142.7 |
| 2 | Carnival | Ho Chi Minh City | APAC | 136.5 |
| 3 | Toaster | Singapore | APAC | 131.2 |
| 4 | Inspire | APAC | 100.7 | |
| 5 | Hakuhodo | Tokyo | APAC | 96.1 |
| 6 | Leo Burnett | Jakarta | APAC | 90.3 |
| 7 | dentsu | Jakarta | APAC | 80.4 |
| 8 | Leo Burnett | Ho Chi Minh City | APAC | 66.4 |
| 9 | Creative Hunts | Ho Chi Minh City | APAC | 51.9 |
| 10 | M&C Saatchi | Jakarta | APAC | 50.0 |
| 11 | Lowe Lintas | Mumbai | APAC | 48.4 |
| 12 | TBWA\Vietnam | Ho Chi Minh City | APAC | 43.8 |
| 13 | Ogilvy | Ho Chi Minh City | APAC | 40.6 |
| 14 | The Purpose Group | Ho Chi Minh City | APAC | 38.3 |
| 15 | Biz Eyes | Ho Chi Minh City | APAC | 36.1 |
| 16 | Innocean Worldwide | New Delhi | APAC | 32.9 |
| 17 | Ambilhati | Jakarta | APAC | 32.6 |
| 18 | Ogilvy | Jakarta | APAC | 32.1 |
| 19 | Publicis | Jakarta | APAC | 29.8 |
| 20 | Ogilvy | Mumbai | APAC | 28.5 |
| 21 | i2mago | Guangzhou | APAC | 26.9 |
| 22 | Wunderman Thompson | Jakarta | APAC | 25.7 |
| 23 | Creativeland | Mumbai | APAC | 24.2 |
| 23 | Taproot Dentsu | Mumbai | APAC | 24.2 |
| 25 | Berakar Komunikasi | Jakarta | APAC | 24.1 |
| 25 | Mata Angin | Jakarta | APAC | 24.1 |
| 25 | Romp | Jakarta | APAC | 24.1 |
| 25 | VMLY&R | Jakarta | APAC | 24.1 |
| 29 | Publicis | Ho Chi Minh City | APAC | 24.0 |
| 30 | dentsu MB | Ho Chi Minh City | APAC | 21.5 |
| 31 | NHN AD | Seongnam | APAC | 20.0 |
| 32 | Pencil.creative | Ho Chi Minh City | APAC | 18.0 |
| 33 | McCann | APAC | 16.8 | |
| 34 | ZEE | Ho Chi Minh City | APAC | 16.0 |
| 35 | dentsu MB | Shanghai | APAC | 12.8 |
| 36 | BBDO | Jakarta | APAC | 12.1 |
| 36 | Flock | Jakarta | APAC | 12.1 |
| 36 | Hudhud | Jakarta | APAC | 12.1 |
| 36 | Leo Burnett | Mumbai | APAC | 12.1 |
| 40 | Wunderman Thompson | Singapore | APAC | 9.1 |
| 41 | Aurora | Hanoi City | APAC | 9.0 |
| 42 | Studio 10 | Ho Chi Minh City | APAC | 8.8 |
| 43 | dentsu X | APAC | 8.4 | |
| 44 | Pinetech Media | Ho Chi Minh City | APAC | 7.8 |
| 45 | Arcade | Jakarta | APAC | 7.7 |
| 46 | DDB | Singapore | APAC | 4.4 |
| 46 | seven ad | Taguig | APAC | 4.4 |
| 48 | BBDO | Gurgaon | APAC | 4.0 |
| 48 | Finch | Jakarta | APAC | 4.0 |
| 50 | Wunderman Thompson | Bangkok | APAC | 2.2 |
| 51 | Havas | Mumbai | APAC | 2.0 |
| 51 | Ogilvy | Bangalore | APAC | 2.0 |