Business Impact Index | MMA Global

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2021 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Holding Company
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Advertiser
    North America
    Brand
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Solution Provider
    North America
    Advertiser
    EMEA
    Brand
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Solution Provider
    EMEA
    Advertiser
    APAC
    Brand
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC
    Advertiser
    APAC
    Brand
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Brands - APAC 2021

Filter by Region / Country
RankBrandIndustryRegionPoints
1 Lifebuoy Toiletries & Cosmetics APAC 207.7
2 UltraTech Cement Business & Industrial APAC 175.7
3 Oreo Food APAC 153.3
4 QQ Star Milk Soft Drinks APAC 135.8
5 McDonald's Retail APAC 131.5
6 Pepsi Soft Drinks APAC 127.3
7 Castrol Automotive APAC 118.1
8 Ford Automotive APAC 113.5
9 Clear Toiletries & Cosmetics APAC 107.2
10 Unilever Food Solutions Food APAC 105.8
11 Swiggy Retail APAC 98.1
12 Google Search Technology & Electronics APAC 91.2
13 KFC Retail APAC 91.0
14 Yili Soft Drinks APAC 89.9
15 L'Oréal Toiletries & Cosmetics APAC 88.8
16 Wang Laoji Soft Drinks APAC 83.9
17 Aditya Birla Capital Financial Services APAC 80.6
18 Boost Soft Drinks APAC 80.4
19 Redoxon Pharma & Healthcare APAC 80.2
20 KangShiFu Soft Drinks APAC 76.5
21 Amazon Prime Video Media & Publishing APAC 68.5
22 Lincoln Automotive APAC 67.5
23 Heineken Alcoholic Drinks APAC 66.4
24 Dove Toiletries & Cosmetics APAC 62.6
25 Head & Shoulders Toiletries & Cosmetics APAC 62.4
26 Bliblimart Retail APAC 62.1
27 Gillette Toiletries & Cosmetics APAC 55.0
28 Coca-Cola Soft Drinks APAC 54.8
29 Domex Household & Domestic APAC 53.7
30 Biti's Hunter Retail APAC 52.8
31 OnePlus Technology & Electronics APAC 51.3
32 Burger King Retail APAC 51.1
33 Antibio Pro Pharma & Healthcare APAC 50.3
33 Vo Lam Truyen Ky Technology & Electronics APAC 50.3
35 Maybelline Toiletries & Cosmetics APAC 48.8
36 Smartfren Technology & Electronics APAC 48.2
37 Tokopedia Technology & Electronics APAC 44.6
38 HDFC Bank Financial Services APAC 44.3
39 Google Technology & Electronics APAC 43.3
40 Durex Pharma & Healthcare APAC 41.6
41 Sprite Soft Drinks APAC 40.6
42 CEAT Automotive APAC 40.3
42 Fossil Clothing & Accessories APAC 40.3
42 MX Player Media & Publishing APAC 40.3
45 OCBC NISP Financial Services APAC 40.2
45 Wardah Toiletries & Cosmetics APAC 40.2
47 Prospan Pharma & Healthcare APAC 40.1
47 Tiger Beer Alcoholic Drinks APAC 40.1
49 Panasonic nanoeX Technology & Electronics APAC 38.0
50 Intel Technology & Electronics APAC 36.3
51 Cadbury Celebrations Food APAC 35.1
51 Samsung Technology & Electronics APAC 35.1
53 FamilyMart Retail APAC 33.6
53 Garnier Toiletries & Cosmetics APAC 33.6
53 Lay’s Food APAC 33.6
53 The Glenlivet Alcoholic Drinks APAC 33.6
57 Kia Automotive APAC 32.9
58 Lazada Retail APAC 32.5
59 Maggi Food APAC 32.4
60 MX TakaTak Media & Publishing APAC 32.2
61 FE Credit Financial Services APAC 32.1
61 Honda Automotive APAC 32.1
63 Chinsu Chili Food APAC 31.5
64 The Coffee House Retail APAC 30.3
65 Asian Paints Household & Domestic APAC 28.6
66 Rajasthan Royals Leisure & Entertainment APAC 28.2
67 Jago Financial Services APAC 28.1
67 Le Minerale Soft Drinks APAC 28.1
67 Pocari Sweat Soft Drinks APAC 28.1
70 Netflix Media & Publishing APAC 26.3
70 Swift Foods Food APAC 26.3
72 Alipay Financial Services APAC 25.2
72 Blackhead Clothing & Accessories APAC 25.2
72 Caltrate Pharma & Healthcare APAC 25.2
72 Country Garden Business & Industrial APAC 25.2
72 Olay Toiletries & Cosmetics APAC 25.2
77 Discovery+ Media & Publishing APAC 24.5
78 Airtel Payments Bank Financial Services APAC 24.2
78 Google Assistant Technology & Electronics APAC 24.2
78 Google Pay Technology & Electronics APAC 24.2
78 MakeMyTrip Transport & Tourism APAC 24.2
82 Indomie Food APAC 24.1
82 Kopi Negeri Food APAC 24.1
82 MPWR Media & Publishing APAC 24.1
82 Walls Food APAC 24.1
82 Wyeth Gold Food APAC 24.1
87 Calcium Corbiere Pharma & Healthcare APAC 24.0
88 Samsung Galaxy Technology & Electronics APAC 22.2
89 Shell Automotive APAC 20.8
90 Mentos Food APAC 20.2
90 Signature Alcoholic Drinks APAC 20.2
92 DANCOW FortiGro Food APAC 20.1
92 GoBiz Technology & Electronics APAC 20.1
92 Pond's Toiletries & Cosmetics APAC 20.1
95 Grab Retail APAC 20.0
95 GS Shop Media & Publishing APAC 20.0
97 Lux Toiletries & Cosmetics APAC 18.1
98 VinFast Automotive APAC 18.0
99 Baby Dove Toiletries & Cosmetics APAC 17.5
99 Cadbury 5 Star Food APAC 17.5
101 Bayer Philharmonic Leisure & Entertainment APAC 16.8
101 Cadillac Automotive APAC 16.8
101 Dior Toiletries & Cosmetics APAC 16.8
101 Leica Technology & Electronics APAC 16.8
101 LingoChamp Media & Publishing APAC 16.8
101 Oppo Technology & Electronics APAC 16.8
101 Techcombank Financial Services APAC 16.8
101 Tencent Telecoms & Utilities APAC 16.8
101 Vipshop Retail APAC 16.8
101 XGIMI Technology & Electronics APAC 16.8
101 Xiaomi Technology & Electronics APAC 16.8
112 Nescafe Soft Drinks APAC 16.4
113 Adda52 Media & Publishing APAC 16.1
113 Axe Toiletries & Cosmetics APAC 16.1
113 Cimory Food APAC 16.1
113 DANCOW Nutritods Soft Drinks APAC 16.1
113 Domino's Pizza Retail APAC 16.1
113 Johnnie Walker Alcoholic Drinks APAC 16.1
113 Paddle Pop Food APAC 16.1
113 Pizza Hut Retail APAC 16.1
113 Ruangguru Technology & Electronics APAC 16.1
113 S-26 Procal Gold Food APAC 16.1
113 Vim Household & Domestic APAC 16.1
124 Abbott Pharma & Healthcare APAC 16.0
124 Absolut Alcoholic Drinks APAC 16.0
124 MB Bank Financial Services APAC 16.0
124 Tiki Retail APAC 16.0
124 VIB Bank Financial Services APAC 16.0
124 ZaloPay Financial Services APAC 16.0
130 TikTok Media & Publishing APAC 14.0
131 Cho Tot Media & Publishing APAC 13.1
131 DTAC Telecoms & Utilities APAC 13.1
131 LEGO Leisure & Entertainment APAC 13.1
134 Unilever Toiletries & Cosmetics APAC 12.8
134 Whisper Toiletries & Cosmetics APAC 12.8
136 GCPL Toiletries & Cosmetics APAC 12.4
136 RSVP Business & Industrial APAC 12.4
138 Disney+ Hotstar Media & Publishing APAC 12.1
138 Lactogrow Food APAC 12.1
138 Max Life Insurance Financial Services APAC 12.1
138 Pantene Toiletries & Cosmetics APAC 12.1
138 Pepsodent Toiletries & Cosmetics APAC 12.1
138 Rejoice Toiletries & Cosmetics APAC 12.1
138 Rexona Toiletries & Cosmetics APAC 12.1
138 Too Yumm Food APAC 12.1
146 Bia Việt Alcoholic Drinks APAC 12.0
147 7-Eleven Retail APAC 10.0
147 Cricbuzz Media & Publishing APAC 10.0
149 Eskinol Toiletries & Cosmetics APAC 8.8
149 Love Beauty and Planet Toiletries & Cosmetics APAC 8.8
149 Piattos Food APAC 8.8
149 Prudential Financial Services APAC 8.8
149 Viettel Telecom Telecoms & Utilities APAC 8.8
149 Whoo Toiletries & Cosmetics APAC 8.8
155 Audi Automotive APAC 8.4
155 BCA Financial Services APAC 8.4
155 CEMPro Business & Industrial APAC 8.4
155 Dove Chocolate Toiletries & Cosmetics APAC 8.4
155 Fu Shuliang Pharma & Healthcare APAC 8.4
155 Geely Automotive APAC 8.4
155 M-zone Technology & Electronics APAC 8.4
155 Porsche Automotive APAC 8.4
155 Teakoo Soft Drinks APAC 8.4
155 Tmall Retail APAC 8.4
155 Uniqlo Retail APAC 8.4
155 Xiaohongshu Retail APAC 8.4
167 Coinswitch Financial Services APAC 8.1
167 Colors Telecoms & Utilities APAC 8.1
167 Dell Technologies Technology & Electronics APAC 8.1
167 Flipkart Retail APAC 8.1
167 ITC Masterchef Food APAC 8.1
167 Jelimals Food APAC 8.1
167 MFine Telecoms & Utilities APAC 8.1
167 Pedigree Household & Domestic APAC 8.1
167 Sunfeast Dark Fantasy Food APAC 8.1
176 Anheuser-Busch InBev Alcoholic Drinks APAC 8.0
176 BAEMIN Retail APAC 8.0
176 BECK’S ICE Alcoholic Drinks APAC 8.0
176 Good Doctor Technology & Electronics APAC 8.0
176 Levi's Clothing & Accessories APAC 8.0
176 Nan Optipro Kid Food APAC 8.0
176 Nankid Food APAC 8.0
176 Nestlé Acti-V Food APAC 8.0
176 Pampers Toiletries & Cosmetics APAC 8.0
176 Royco Food APAC 8.0
176 S-26 Procal Nutrissentials Soft Drinks APAC 8.0
176 Sariwangi / Buavita / Bango / Royco / Jawara Food APAC 8.0
176 Warrior Energy Drink Soft Drinks APAC 8.0
189 Alfamart Retail APAC 5.0
189 Facebook Media & Publishing APAC 5.0
189 GoMart Retail APAC 5.0
189 Lipton Soft Drinks APAC 5.0
189 Oral-B Toiletries & Cosmetics APAC 5.0
194 Bear Brand Fortified RTD Soft Drinks APAC 4.4
194 Cadbury Dairy Milk Food APAC 4.4
194 Closeup Toiletries & Cosmetics APAC 4.4
194 Comfort Household & Domestic APAC 4.4
194 Frisian Flag 123/456 Food APAC 4.4
194 Google My Business Media & Publishing APAC 4.4
194 Mirinda Soft Drinks APAC 4.4
194 X-Men for Boss Toiletries & Cosmetics APAC 4.4
202 Accenture Business & Industrial APAC 4.0
202 Alpenliebe JuiCyfills Food APAC 4.0
202 AQUA Technology & Electronics APAC 4.0
202 Bajaj Allianz General Insurance Financial Services APAC 4.0
202 Bajaj Allianz Motor Insurance Financial Services APAC 4.0
202 Bango Food APAC 4.0
202 Bayer Consumer Health Pharma & Healthcare APAC 4.0
202 Bear Brand Soft Drinks APAC 4.0
202 Better Food APAC 4.0
202 Bingo! Food APAC 4.0
202 Center Fresh Food APAC 4.0
202 Cipla Pharma & Healthcare APAC 4.0
202 Cure.fit Technology & Electronics APAC 4.0
202 Dettol Household & Domestic APAC 4.0
202 Fevicol Household & Domestic APAC 4.0
202 Gaviscon Pharma & Healthcare APAC 4.0
202 Gradeup Non-profit, public sector & education APAC 4.0
202 HIT Household & Domestic APAC 4.0
202 HSBC Financial Services APAC 4.0
202 IM3 Ooredoo Technology & Electronics APAC 4.0
202 Kiehl’s Toiletries & Cosmetics APAC 4.0
202 KitKat Food APAC 4.0
202 La Vie Soft Drinks APAC 4.0
202 Lead School Non-profit, public sector & education APAC 4.0
202 Licious Food APAC 4.0
202 Mamaearth Toiletries & Cosmetics APAC 4.0
202 My11Circle Media & Publishing APAC 4.0
202 Ovaltine Soft Drinks APAC 4.0
202 P&G Shiksha Non-profit, public sector & education APAC 4.0
202 PCA Automobiles Automotive APAC 4.0
202 PNB MetLife Financial Services APAC 4.0
202 Royal Stag Alcoholic Drinks APAC 4.0
202 RummyCircle Media & Publishing APAC 4.0
202 Safe Painting Service Household & Domestic APAC 4.0
202 Sasa Food APAC 4.0
202 Sharp Technology & Electronics APAC 4.0
202 Shell Advance Automotive APAC 4.0
202 Snickers Food APAC 4.0
202 Solite Food APAC 4.0
202 Stella Household & Domestic APAC 4.0
202 Tata Sampann Food APAC 4.0
202 TMRW Financial Services APAC 4.0
202 Viroprotek Household & Domestic APAC 4.0
202 Zivame Retail APAC 4.0