| Overall Rank: | 7 |
| Points: | 80.4 |
| Awards Won: | 25 |
| Finalist(s) Achieved: | 11 |
| Best in Show(s) Won: | 1 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 9 |
| Bronze(s) Won: | 9 |
| Location: | Jakarta |
| Region: | APAC |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Killer recipes | Unilever Food Solutions | Unilever | dentsu MB | China | Consumer Promotions | Smarties X | Silver |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | Dentsu Redder | Vietnam | Social Media Marketing | Smarties X | Bronze |
Killer recipes | Unilever Food Solutions | Unilever | dentsu MB | China | Consumer Promotions, Best in Show, Lead Generation | Smarties APAC | Best in Show, Gold (2) |
Street Hanoi Launch - How Biti's Hunter Introduced A New Perspective To Hanoi's Over-Exploited Pride | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Best use of Branded Content, Social Media Marketing | Smarties APAC | Finalist (2) |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | Dentsu Redder | Vietnam | Video Advertising | Smarties APAC | Silver |
How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Best use of Branded Content, Video Advertising | Smarties APAC | Silver, Bronze |
Love Worry-free With Durex Jeans | Durex | Reckitt | dentsu MB | Vietnam | Brand Awareness / Experience | Smarties APAC | Silver |
Save20 | OCBC NISP | OCBC Bank | dentsu | Indonesia | Social Media Marketing, Video Advertising, Best Data Driven Display Creative, Purposeful Marketing, Brand Awareness / Experience | Smarties Indonesia | Gold, Bronze (3), Finalist |
Heart to Heart | Wardah | Paragon Technology and Innovation | dentsu | Indonesia | Social Media Marketing, Social Impact / Not-For-Profit, Most Engaging Mobile Creative | Smarties Indonesia | Silver, Finalist (2) |
Colorfit Ultra Light - Colors that fly me to Korea | Wardah | Paragon Technology and Innovation | dentsu | Indonesia | Brand Awareness / Experience | Smarties Indonesia | Silver |
How Honda MV won Millions of Hearts across Generations & championed YouTube TET Trending in Vietnam in TET | Honda | Honda | Dentsu Redder | Vietnam | Video Advertising, Cross Channel Integration | Smarties Vietnam | Gold, Bronze |
How Biti's Hunter introduced a new perspective to Hanoi's over-exploited Pride | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Most Engaging Mobile Creative, Brand Awareness / Experience, Product / Service Launch | Smarties Vietnam | Silver (2), Bronze |
Tet Season 5 - 2 locations, 1 destination, 1 connected story, revealing the true value and meaning of homing | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Video Advertising | Smarties Vietnam | Finalist |
How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020 | Chinsu Chili | Masan Group | Dentsu Redder | Vietnam | Social Media Marketing | Smarties Vietnam | Finalist |
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration | Smarties Vietnam | Gold, Bronze, Finalist |
"Discover the World of Cough" | Prospan | Flordis | Dentsu Redder | Vietnam | Most Engaging Mobile Creative, Cross Mobile Integration | Smarties Vietnam | Gold, Silver |
How Baemin - New Player won the Consumer Hearts in a Competitive and Promotion driven Food Delivery Apps Market | BAEMIN | Woowa Brothers | Dentsu Redder | Vietnam | Innovation, Best Brand Experience in Mobile Rich Media | Smarties Vietnam | Finalist (2) |
Smooth Stomach For A Smooth Year | Gaviscon | Reckitt | dentsu MB | Vietnam | Video Advertising | Smarties Vietnam | Finalist |
"Red Cup Study Room" Scene Marketing | Nescafe | Nestlé | dentsu X | China | Relationship Building / CRM | Smarties China | Bronze |