Overall Rank: | 24 |
Points: | 130.2 |
Awards Won: | 26 |
Finalist(s) Achieved: | 4 |
Best in Show(s) Won: | 0 |
Gold(s) Won: | 12 |
Silver(s) Won: | 5 |
Bronze(s) Won: | 9 |
Region: | Global |
Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
---|---|---|---|---|---|---|---|
Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign |
KFC |
Yum! Brands |
Wavemaker |
Philippines |
Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports |
Smarties Philippines |
Gold, Finalist |
Micro Soccer: Unlocking The Power of Connected Brands |
KFC |
Yum! Brands |
Yonder |
South Africa |
Experimental / Innovation Technology |
Smarties EMEA |
Bronze |
CTV meets DCO: Bringing Personalisation to the big Screen |
KFC |
Yum! Brands |
Wavemaker |
Germany |
Personalisation |
Smarties Germany |
Bronze |
400000 Influencers |
KFC |
Yum! Brands |
Dentsu Creative |
China (Mainland) |
Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media |
Smarties China |
Gold (2), Bronze |
Cat Streamers |
KFC |
Yum! Brands |
Dentsu Creative |
China (Mainland) |
Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC? |
Smarties China |
Gold, Silver, Bronze |
Colonel KI’s Collector Cards |
KFC |
Yum! Brands |
Mindshare |
China (Mainland) |
Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) |
Smarties China |
Silver, Bronze (2) |
New Dimension Universe Fried Chicken Store |
KFC |
Yum! Brands |
Tencent |
China (Mainland) |
Consumer Experience, 'Metaverse Technology landing |
Smarties China |
Gold, Silver |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China (Mainland) |
Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) |
Smarties China |
Gold (2) |
Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign |
KFC |
Yum! Brands |
Digital Turbine |
Philippines |
Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports |
Smarties Philippines |
Gold, Finalist |
CTV meets DCO: Bringing Personalisation to the big Screen |
KFC |
Yum! Brands |
Butter |
Germany |
Personalisation |
Smarties Germany |
Bronze |
50 Years of Finger Licken' Good |
KFC |
Yum! Brands |
Bonfire Media |
South Africa |
Social Media Marketing |
Smarties South Africa |
Gold |
Micro Soccer: Unlocking The Power of Connected Brands |
KFC |
Yum! Brands |
Yonder Media |
South Africa |
XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience |
Smarties South Africa |
Gold, Silver, Bronze |
Kentucky Town Cape Town |
KFC |
Yum! Brands |
Mindshare |
South Africa |
Geo Targeting |
Smarties South Africa |
Finalist |
50 Years of Finger Licken' Good |
KFC |
Yum! Brands |
Entravision 365 Digital |
South Africa |
Social Media Marketing |
Smarties South Africa |
Gold |
Micro Soccer: Unlocking The Power of Connected Brands |
KFC |
Yum! Brands |
Yonder Media |
South Africa |
XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience |
Smarties South Africa |
Gold, Silver, Bronze |
Kickoff Being Young |
Pizza Hut |
Yum! Brands |
Merkle |
United Arab Emirates |
Cross Platform - Digital Only |
Smarties MENA |
Finalist |