| Overall Rank: | 24 |
| Points: | 130.2 |
| Awards Won: | 26 |
| Finalist(s) Achieved: | 4 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 12 |
| Silver(s) Won: | 5 |
| Bronze(s) Won: | 9 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign | KFC | Yum! Brands | Wavemaker | Philippines | Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports | Smarties Philippines | Gold, Finalist |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder | South Africa | Experimental / Innovation Technology | Smarties EMEA | Bronze |
CTV meets DCO: Bringing Personalisation to the big Screen | KFC | Yum! Brands | Wavemaker | Germany | Personalisation | Smarties Germany | Bronze |
400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media | Smarties China | Gold (2), Bronze |
Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC? | Smarties China | Gold, Silver, Bronze |
Colonel KI’s Collector Cards | KFC | Yum! Brands | Mindshare | China (Mainland) | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze (2) |
New Dimension Universe Fried Chicken Store | KFC | Yum! Brands | Tencent | China (Mainland) | Consumer Experience, 'Metaverse Technology landing | Smarties China | Gold, Silver |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China (Mainland) | Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold (2) |
Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign | KFC | Yum! Brands | Digital Turbine | Philippines | Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports | Smarties Philippines | Gold, Finalist |
CTV meets DCO: Bringing Personalisation to the big Screen | KFC | Yum! Brands | Butter | Germany | Personalisation | Smarties Germany | Bronze |
50 Years of Finger Licken' Good | KFC | Yum! Brands | Bonfire Media | South Africa | Social Media Marketing | Smarties South Africa | Gold |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |
Kentucky Town Cape Town | KFC | Yum! Brands | Mindshare | South Africa | Geo Targeting | Smarties South Africa | Finalist |
50 Years of Finger Licken' Good | KFC | Yum! Brands | Entravision 365 Digital | South Africa | Social Media Marketing | Smarties South Africa | Gold |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |
Kickoff Being Young | Pizza Hut | Yum! Brands | Merkle | United Arab Emirates | Cross Platform - Digital Only | Smarties MENA | Finalist |