MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2023

Yum! Brands


Overall Rank:24
Points:130.2
Awards Won:26
Finalist(s) Achieved:3

Best in Show(s) Won:0
Gold(s) Won:12
Silver(s) Won:5
Bronze(s) Won:9
Region:Global

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign

KFC

Yum! Brands

Wavemaker

Philippines

Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports

Smarties Philippines

Gold, Finalist

Micro Soccer: Unlocking The Power of Connected Brands

KFC

Yum! Brands

Yonder

South Africa

Experimental / Innovation Technology

Smarties EMEA

Bronze

CTV meets DCO: Bringing Personalisation to the big Screen

KFC

Yum! Brands

Wavemaker

Germany

Personalisation

Smarties Germany

Bronze

400000 Influencers

KFC

Yum! Brands

Dentsu Creative

China (Mainland)

Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media

Smarties China

Gold (2), Bronze

Cat Streamers

KFC

Yum! Brands

Dentsu Creative

China (Mainland)

Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC?

Smarties China

Gold, Silver, Bronze

Colonel KI’s Collector Cards

KFC

Yum! Brands

Mindshare

China (Mainland)

Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze (2)

New Dimension Universe Fried Chicken Store

KFC

Yum! Brands

Tencent

China (Mainland)

Consumer Experience, 'Metaverse Technology landing

Smarties China

Gold, Silver

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China (Mainland)

Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)

Smarties China

Gold (2)

Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign

KFC

Yum! Brands

Digital Turbine

Philippines

Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports

Smarties Philippines

Gold, Finalist

CTV meets DCO: Bringing Personalisation to the big Screen

KFC

Yum! Brands

Butter

Germany

Personalisation

Smarties Germany

Bronze

50 Years of Finger Licken' Good

KFC

Yum! Brands

Bonfire Media

South Africa

Social Media Marketing

Smarties South Africa

Gold

Micro Soccer: Unlocking The Power of Connected Brands

KFC

Yum! Brands

Yonder Media

South Africa

XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience

Smarties South Africa

Gold, Silver, Bronze

Kentucky Town Cape Town

KFC

Yum! Brands

Mindshare

South Africa

Geo Targeting

Smarties South Africa

Finalist

50 Years of Finger Licken' Good

KFC

Yum! Brands

Entravision 365 Digital

South Africa

Social Media Marketing

Smarties South Africa

Gold

Micro Soccer: Unlocking The Power of Connected Brands

KFC

Yum! Brands

Yonder Media

South Africa

XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience

Smarties South Africa

Gold, Silver, Bronze