MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - China 2023

Yum! Brands


Overall Rank: 3
Points: 85.7
Awards Won: 13
Finalist(s) Achieved: 0

Best in Show(s) Won: 0
Gold(s) Won: 6
Silver(s) Won: 3
Bronze(s) Won: 4
Region: China

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

400000 Influencers

KFC

Yum! Brands

Dentsu Creative

China (Mainland)

Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media

Smarties China

Gold (2), Bronze

Cat Streamers

KFC

Yum! Brands

Dentsu Creative

China (Mainland)

Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC?

Smarties China

Gold, Silver, Bronze

Colonel KI’s Collector Cards

KFC

Yum! Brands

Mindshare

China (Mainland)

Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze (2)

New Dimension Universe Fried Chicken Store

KFC

Yum! Brands

Tencent

China (Mainland)

Consumer Experience, 'Metaverse Technology landing

Smarties China

Gold, Silver

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China (Mainland)

Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)

Smarties China

Gold (2)