Yum! Brands

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Campaigns and Awards 2022

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
50 Years of Finger Licken' Good	KFC	Yum! Brands	Bonfire Media	South Africa	Social Media Marketing	Smarties South Africa	Gold
7-minutes Express Pick-up	KFC	Yum! Brands	mediasmart	India	O2O / New Retail / Innovative Sales Channels	Smarties India	Bronze
Boosting Pizza Hut Customer Conversion through Custom Targeting	Pizza Hut	Yum! Brands	Emtek Digital	Indonesia	Lead Generation	Smarties Indonesia	Silver
Micro Soccer: Unlocking The Power of Connected Brands	KFC	Yum! Brands	Yonder Media	South Africa	XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience	Smarties South Africa	Gold, Silver, Bronze
7-minutes Express Pick-up	KFC	Yum! Brands	Blink Digital	India	Geo Targeting, O2O / New Retail / Innovation Sales Channels	Smarties APAC	Finalist (2)
Colonel KI's Collector Cards	KFC	Yum! Brands	Mindshare	China	Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels	Smarties APAC	Silver (3)
7-minutes Express Pick-up	KFC	Yum! Brands	Blink Digital	India	O2O / New Retail / Innovative Sales Channels	Smarties India	Bronze
Boosting Pizza Hut Customer Conversion through Custom Targeting	Pizza Hut	Yum! Brands	PHD	Indonesia	Lead Generation	Smarties Indonesia	Silver
Colonel KI's Collector Cards	KFC	Yum! Brands	Mindshare	China	Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)	Smarties China	Gold, Bronze (2)
400000 Influencers	KFC	Yum! Brands	Dentsu Creative	China	Customer Relationship Building and Management, Social Media, Best Social Communication（UGC/IKGC）	Smarties China	Gold (2), Bronze
Cat Streamers	KFC	Yum! Brands	Dentsu Creative	China	Lead Generation/ Direct Response / Conversion / Promotion, Best Social Communication（UGC/IKGC）, O2O/New Retail / Innovative Sales Channels	Smarties China	Gold, Bronze (2)
New Dimension Universe Fried Chicken Store	KFC	Yum! Brands	Tencent	China	Consumer Experience, Metaverse Technology landing	Smarties China	Gold, Bronze
The Growth of Colonel KI	KFC	Yum! Brands	Mindshare	China	Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)	Smarties China	Gold, Silver
Kickoff Being Young	Pizza Hut	Yum! Brands	Merkle	United Arab Emirates	Cross Platform - Digital Only	Smarties MENA	Finalist
Colonel KI's Collector Cards	KFC	Yum! Brands	Mindshare	China	Cross Platform - All Media, Customer Life-Cycle Marketing	Smarties X	Silver (2)
Kentucky Town Cape Town	KFC	Yum! Brands	Mindshare	South Africa	Geo Targeting	Smarties South Africa	Finalist
50 Years of Finger Licken' Good	KFC	Yum! Brands	Entravision 365 Digital	South Africa	Social Media Marketing	Smarties South Africa	Gold
Micro Soccer: Unlocking The Power of Connected Brands	KFC	Yum! Brands	Yonder Media	South Africa	XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience	Smarties South Africa	Gold, Silver, Bronze