Top Advertisers - Global 2021

Yum! Brands

Overall Rank:	14
Points:	187.3
Awards Won:	17
Finalist(s) Achieved:	6

Best in Show(s) Won:	0
Gold(s) Won:	8
Silver(s) Won:	6
Bronze(s) Won:	3
Location:	USA
Region:	Global

Campaigns and Awards 2021

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
The Growth of Colonel KI	KFC	Yum! Brands	Mindshare	China	Innovation	Smarties X	Bronze
The Growth of Colonel KI	KFC	Yum! Brands	Mindshare	China	Gaming / Gamification & E-Sports	Smarties APAC	Gold
Delivering Happiness	KFC	Yum! Brands	UM	Malaysia	Mobile App (includes mCommerce Solutions)	Smarties APAC	Finalist
Delivering Happiness	KFC	Yum! Brands	MAAS	Malaysia	Mobile App (includes mCommerce Solutions)	Smarties APAC	Finalist
Voice Activated Ad	Pizza Hut	Yum! Brands	Gaana	India	Mobile Audio / Voice	Smarties India	Silver
KFC X Forbidden City: Thousands of lights will shine in the New Year	KFC	Yum! Brands	Isobar	China	Cross Media / Cross Mobile Integration	Smarties China	Bronze
The Growth of Colonel KI	KFC	Yum! Brands	Mindshare	China	Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications	Smarties China	Gold (3), Silver (2), Bronze
"Convince the Colonel" mCommerce launch	KFC	Yum! Brands	Yonder	South Africa	Innovation, Social Commerce, Innovation, mCommerce	Smarties South Africa	Gold, Silver, Finalist (2)
Virtual Buckets "gold hunt"	KFC	Yum! Brands	Yonder	South Africa	Promotion, Mobile Gaming Gamification & E-Sports	Smarties South Africa	Gold (2), Silver
Vernac Test	KFC	Yum! Brands	Yonder	South Africa	Promotion, Lead Generation / Direct Response / Conversions, Pendoring, Social Media Marketing	Smarties South Africa	Gold, Silver, Finalist (2)