MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2022

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Overall Rank:9
Points:313.1
Awards Won:30
Finalist(s) Achieved:4

Best in Show(s) Won:0
Gold(s) Won:10
Silver(s) Won:10
Bronze(s) Won:10
Region:Global

Campaigns and Awards 2022

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

50 Years of Finger Licken' Good

KFC

Yum! Brands

Bonfire Media

South Africa

Social Media Marketing

Smarties South Africa

Gold

7-minutes Express Pick-up

KFC

Yum! Brands

mediasmart

India

O2O / New Retail / Innovative Sales Channels

Smarties India

Bronze

Boosting Pizza Hut Customer Conversion through Custom Targeting

Pizza Hut

Yum! Brands

Emtek Digital

Indonesia

Lead Generation

Smarties Indonesia

Silver

Micro Soccer: Unlocking The Power of Connected Brands

KFC

Yum! Brands

Yonder Media

South Africa

XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience

Smarties South Africa

Gold, Silver, Bronze

7-minutes Express Pick-up

KFC

Yum! Brands

Blink Digital

India

Geo Targeting, O2O / New Retail / Innovation Sales Channels

Smarties APAC

Finalist (2)

Colonel KI's Collector Cards

KFC

Yum! Brands

Mindshare

China

Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels

Smarties APAC

Silver (3)

7-minutes Express Pick-up

KFC

Yum! Brands

Blink Digital

India

O2O / New Retail / Innovative Sales Channels

Smarties India

Bronze

Boosting Pizza Hut Customer Conversion through Custom Targeting

Pizza Hut

Yum! Brands

PHD

Indonesia

Lead Generation

Smarties Indonesia

Silver

Colonel KI's Collector Cards

KFC

Yum! Brands

Mindshare

China

Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Gold, Bronze (2)

400000 Influencers

KFC

Yum! Brands

Dentsu Creative

China

Customer Relationship Building and Management, Social Media, Best Social Communication(UGC/IKGC)

Smarties China

Gold (2), Bronze

Cat Streamers

KFC

Yum! Brands

Dentsu Creative

China

Lead Generation/ Direct Response / Conversion / Promotion, Best Social Communication(UGC/IKGC), O2O/New Retail / Innovative Sales Channels

Smarties China

Gold, Bronze (2)

New Dimension Universe Fried Chicken Store

KFC

Yum! Brands

Tencent

China

Consumer Experience, Metaverse Technology landing

Smarties China

Gold, Bronze

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)

Smarties China

Gold, Silver

Kickoff Being Young

Pizza Hut

Yum! Brands

Merkle

United Arab Emirates

Cross Platform - Digital Only

Smarties MENA

Finalist

Colonel KI's Collector Cards

KFC

Yum! Brands

Mindshare

China

Cross Platform - All Media, Customer Life-Cycle Marketing

Smarties X

Silver (2)

Kentucky Town Cape Town

KFC

Yum! Brands

Mindshare

South Africa

Geo Targeting

Smarties South Africa

Finalist

50 Years of Finger Licken' Good

KFC

Yum! Brands

Entravision 365 Digital

South Africa

Social Media Marketing

Smarties South Africa

Gold

Micro Soccer: Unlocking The Power of Connected Brands

KFC

Yum! Brands

Yonder Media

South Africa

XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience

Smarties South Africa

Gold, Silver, Bronze