MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2024

Yum! Brands


Overall Rank: 11
Points: 278.9
Awards Won: 19
Finalist(s) Achieved: 7

Best in Show(s) Won: 0
Gold(s) Won: 6
Silver(s) Won: 5
Bronze(s) Won: 8
Region: Global

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Creating Impact Through Local Authenticity

Pizza Hut

Yum! Brands

Reshift Media

Canada

Personalization | Instant Impact / Promotion

Smarties X

Silver, Finalist

Low Cost, High Return Reactivation with KFC40

KFC

Yum! Brands

PivotRoots

India

Instant Impact / Promotion

Smarties India

Finalist

KFC The Box x PUB G: Redefining Meal Experiences

KFC

Yum! Brands

POKKT

Thailand

Gaming, Gamification & E-Sports | Product and / or Service Launch

Smarties Thailand

Silver, Finalist

KFC The Social Petition

KFC

Yum! Brands

Brilliant & Million

Thailand

Instant Impact / Promotion

Smarties Thailand

Gold

Revolutionizing Performance: 50% Conversion Rate Surge powered by our Data-Powered P.A.N Strategy

Pizza Hut

Yum! Brands

Promofix

United Arab Emirates

Data Insights / Contextual Marketing | Real Time Marketing | Performance Marketing | Personalisation

Smarties MENA

Gold, Bronze, Finalist (2)

Up with KFC Crazy Thursdays!

KFC

Yum! Brands

Dentsu Creative

China

Brand Experience | Cross Platform - All media | Instant Impact

Smarties China

Gold (2), Silver

The Restaurant of Silence

KFC

Yum! Brands

Dentsu Creative

China

Brand Purpose/Activism

Smarties China

Bronze

Launching KFC Pictures!

KFC

Yum! Brands

Dentsu Creative

China

Creator/ Influencer Marketing | Social Impact Marketing

Smarties China

Gold, Bronze

KFC Chicken for Breakfast

KFC

Yum! Brands

Mindshare

South Africa

E-commerce marketing : Social / Influencer Commerce | Impact Media : Omnichannel Integration | Marketing Impact : Product / Service Launch

Smarties South Africa

Gold, Silver, Bronze

KFC HACK THE STREETS WITH VICINITY’S INTERACTIVE MAP (BURGER FINDER EDITION)

KFC

Yum! Brands

Vicinity Media

South Africa

Experience Technology : Contextual Targeting | Experience Technology : Real Time Marketing

Smarties South Africa

Bronze (2)

KFC Kentucky Town Pretoria

KFC

Yum! Brands

Mindshare

South Africa

Impact Media : Omnichannel Integration | Marketing Impact : Promotional Instant Impact

Smarties South Africa

Silver, Finalist

KFC Uncle Waffles Burger

KFC

Yum! Brands

Hearts & Science

South Africa

Experience Technology : Experimental, Innovative Technology and Devices | Experience Technology : Contextual Targeting | Marketing Impact : Data Insights Marketing

Smarties South Africa

Bronze (2), Finalist