The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Innovation | Smarties X | Bronze |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Gold |
Delivering Happiness | KFC | Yum! Brands | UM | Malaysia | Mobile App (includes mCommerce Solutions) | Smarties APAC | Finalist |
Delivering Happiness | KFC | Yum! Brands | MAAS | Malaysia | Mobile App (includes mCommerce Solutions) | Smarties APAC | Finalist |
Voice Activated Ad | Pizza Hut | Yum! Brands | Gaana | India | Mobile Audio / Voice | Smarties India | Silver |
KFC X Forbidden City: Thousands of lights will shine in the New Year | KFC | Yum! Brands | Isobar | China | Cross Media / Cross Mobile Integration | Smarties China | Bronze |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications | Smarties China | Gold (3), Silver (2), Bronze |
"Convince the Colonel" mCommerce launch | KFC | Yum! Brands | Yonder | South Africa | Innovation, Social Commerce, Innovation, mCommerce | Smarties South Africa | Gold, Silver, Finalist (2) |
Virtual Buckets "gold hunt" | KFC | Yum! Brands | Yonder | South Africa | Promotion, Mobile Gaming Gamification & E-Sports | Smarties South Africa | Gold (2), Silver |
Vernac Test | KFC | Yum! Brands | Yonder | South Africa | Promotion, Lead Generation / Direct Response / Conversions, Pendoring, Social Media Marketing | Smarties South Africa | Gold, Silver, Finalist (2) |