| Overall Rank: | 9 |
| Points: | 313.1 |
| Awards Won: | 30 |
| Finalist(s) Achieved: | 4 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 10 |
| Silver(s) Won: | 10 |
| Bronze(s) Won: | 10 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
50 Years of Finger Licken' Good | KFC | Yum! Brands | Bonfire Media | South Africa | Social Media Marketing | Smarties South Africa | Gold |
7-minutes Express Pick-up | KFC | Yum! Brands | mediasmart | India | O2O / New Retail / Innovative Sales Channels | Smarties India | Bronze |
Boosting Pizza Hut Customer Conversion through Custom Targeting | Pizza Hut | Yum! Brands | Emtek Digital | Indonesia | Lead Generation | Smarties Indonesia | Silver |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |
7-minutes Express Pick-up | KFC | Yum! Brands | Blink Digital | India | Geo Targeting, O2O / New Retail / Innovation Sales Channels | Smarties APAC | Finalist (2) |
Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels | Smarties APAC | Silver (3) |
7-minutes Express Pick-up | KFC | Yum! Brands | Blink Digital | India | O2O / New Retail / Innovative Sales Channels | Smarties India | Bronze |
Boosting Pizza Hut Customer Conversion through Custom Targeting | Pizza Hut | Yum! Brands | PHD | Indonesia | Lead Generation | Smarties Indonesia | Silver |
Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Gold, Bronze (2) |
400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China | Customer Relationship Building and Management, Social Media, Best Social Communication（UGC/IKGC） | Smarties China | Gold (2), Bronze |
Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Best Social Communication（UGC/IKGC）, O2O/New Retail / Innovative Sales Channels | Smarties China | Gold, Bronze (2) |
New Dimension Universe Fried Chicken Store | KFC | Yum! Brands | Tencent | China | Consumer Experience, Metaverse Technology landing | Smarties China | Gold, Bronze |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold, Silver |
Kickoff Being Young | Pizza Hut | Yum! Brands | Merkle | United Arab Emirates | Cross Platform - Digital Only | Smarties MENA | Finalist |
Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Cross Platform - All Media, Customer Life-Cycle Marketing | Smarties X | Silver (2) |
Kentucky Town Cape Town | KFC | Yum! Brands | Mindshare | South Africa | Geo Targeting | Smarties South Africa | Finalist |
50 Years of Finger Licken' Good | KFC | Yum! Brands | Entravision 365 Digital | South Africa | Social Media Marketing | Smarties South Africa | Gold |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |