| Overall Rank: | 15 |
| Points: | 75.5 |
| Awards Won: | 6 |
| Finalist(s) Achieved: | 0 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 0 |
| Silver(s) Won: | 3 |
| Bronze(s) Won: | 3 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Shell Search × Xiaomi, product effects, explosive growth | Shell | Royal Dutch Shell | Xiaomi | China | Lead Generation / Direct Response / Conversions / Promotion | Smarties China | Silver |
Alipay × Xiaomi, one voice, direct service | Alipay | Ant Financials | Xiaomi | China | Lead Generation / Direct Response / Conversions / Promotion | Smarties China | Bronze |
Vipshop × Xiaomi, technology empowerment, detonate anniversary | Vipshop | Vipshop | Xiaomi | China | Programmatic | Smarties China | Silver |
Xiaohongshu X Xiaomi, hierarchical pulls to help Xiaohongshu users grow LTV | Xiaohongshu | Xiaohongshu | Xiaomi | China | Data/Insights | Smarties China | Bronze |
Dior × Xiao Ai, choose "AI" for Tanabata | Dior | LVMH | Xiaomi | China | Voice/Mobile Audio | Smarties China | Silver |
Fu Shuliang × Xiaomi, AI guardian butler for nose allergies | Fu Shuliang | Fu Shuliang | Xiaomi | China | Machine Learning and Bot | Smarties China | Bronze |