| Overall Rank: | 1 |
| Points: | 181.9 |
| Awards Won: | 19 |
| Finalist(s) Achieved: | 22 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 1 |
| Silver(s) Won: | 10 |
| Bronze(s) Won: | 8 |
| Location: | Istanbul |
| Region: | EMEA |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Besiktas Fantography | adidas | adidas | Wunderman Thompson | Turkey | Customer Experience, Inclusivity (during the pandemic) | Smarties EMEA | Bronze, Finalist |
More More - Coca-Cola | Coca-Cola | The Coca-Cola Company | Wunderman Thompson | Turkey | Mobile App, Inclusivity (during the pandemic) | Smarties EMEA | Finalist (2) |
Survivor | Yumoş | Unilever | Wunderman Thompson | Turkey | Consumer Promotions, Customer Experience, Gaming / Gamification & E-Sports, Innovation, Brand Experience, Technology Innovation | Smarties EMEA | Silver (3), Bronze, Finalist (2) |
Building | Yumoş | Unilever | Wunderman Thompson | Turkey | Brand Experience, User Generated / Influencer Marketing, Inclusivity (during the pandemic) | Smarties EMEA | Silver, Bronze, Finalist |
Detergent Integrated Campaign | Yumoş | Unilever | Wunderman Thompson | Turkey | Brand Experience | Smarties EMEA | Finalist |
Survivor | Yumoş | Unilever | Wunderman Thompson | Turkey | Consumer Promotions, Cross Channel Integration, Gaming / Gamification & E-Sports, Technology Innovation, Brand Experience, Innovation | Smarties Turkey | Silver (2), Bronze (2), Finalist (2) |
Building | Yumoş | Unilever | Wunderman Thompson | Turkey | Brand Experience, Cross Channel Integration, User Generated / Influencer Marketing, Inclusivity (during the pandemic) | Smarties Turkey | Gold, Silver, Bronze, Finalist |
Detergent Integrated Campaign | Yumoş | Unilever | Wunderman Thompson | Turkey | Brand Experience | Smarties Turkey | Finalist |
Besiktas Fantography | adidas | adidas | Wunderman Thompson | Turkey | Customer Experience | Smarties Turkey | Silver |
More More - Coca-Cola | Coca-Cola | The Coca-Cola Company | Wunderman Thompson | Turkey | Mobile App | Smarties Turkey | Bronze |
Born This Way | Lux | Unilever | Wunderman Thompson | South Africa | Brand Awareness, Social Media Marketing, MobileSearch | Smarties South Africa | Silver, Finalist (2) |
The Last of Us Part II | PlayStation | Sony | Wunderman Thompson | South Africa | Innovation, Innovation | Smarties South Africa | Bronze, Finalist |
The Gift of 2020 | Vodacom | Vodafone | Wunderman Thompson | South Africa | Brand Awareness, Social Media Marketing, Mobile Video | Smarties South Africa | Finalist (3) |
It can be only in SA | Standard Bank | Standard Bank Group | Wunderman Thompson | South Africa | Brand Awareness, Social Media Marketing, Influencer Marketing | Smarties South Africa | Finalist (3) |
Be the Light | Vodacom | Vodafone | Wunderman Thompson | South Africa | Social Media Marketing, Brand Awareness, Mobile Video | Smarties South Africa | Silver, Finalist (2) |