| Overall Rank: | 2 |
| Points: | 129.3 |
| Awards Won: | 8 |
| Finalist(s) Achieved: | 5 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 5 |
| Bronze(s) Won: | 1 |
| Region: | Indonesia |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
How Maybelline turns audience into consumers through videos on TikTok |
Maybelline |
L'Oréal |
Wavemaker |
Indonesia |
Short or Long Form Video |
Smarties Indonesia |
Finalist |
#AQUADulu |
AQUA |
Danone |
Wavemaker |
Indonesia |
Brand Purpose/Activism |
Smarties Indonesia |
Finalist |
Strengthening brand's value using karaoke ad units |
Bilibili |
Bilibili |
Wavemaker |
Indonesia |
Audio / Voice / Sonic Branding |
Smarties Indonesia |
Gold |
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce |
Maybelline |
L'Oréal |
Wavemaker |
Indonesia |
Instant Impact |
Smarties Indonesia |
Finalist |
Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads |
Maybelline |
L'Oréal |
Wavemaker |
Indonesia |
Instant Impact, Creator / Influencer Marketing |
Smarties Indonesia |
Silver, Finalist |
Saving salon community while driving growth in salon business |
L'Oréal |
L'Oréal |
Wavemaker |
Indonesia |
Brand Experience, Integrated Ecommerce Innovation, Cross Platform - All Media, O2O / New Retail / Innovative Sales Channels |
Smarties Indonesia |
Gold, Silver (2), Bronze |
Undercover Hydration Reminders with Aqua |
Danone |
Danone |
Wavemaker |
Indonesia |
Social Media Marketing, Creator / Influencer Marketing |
Smarties Indonesia |
Silver, Finalist |
Blibli’s AI visual search banners let people buy what they see |
Bilibili |
Bilibili |
Wavemaker |
Indonesia |
Experimental / Innovation Technology |
Smarties Indonesia |
Silver |