| Overall Rank: | 3 |
| Points: | 329.2 |
| Awards Won: | 21 |
| Finalist(s) Achieved: | 16 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 8 |
| Bronze(s) Won: | 10 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Ok Google, eat a 5 Star | Cadbury 5 Star | Mondelēz International | Wavemaker | India | Mobile Audio / Voice | Smarties APAC | Silver |
MatchMaker | Netflix | Netflix | Wavemaker | India | Innovation | Smarties APAC | Gold |
Not Just A Cadbury Ad | Cadbury Celebrations | Mondelēz International | Wavemaker | India | Location Targeting, Video Advertising | Smarties APAC | Gold, Bronze |
Making India More Generous - One Thank You At A Time | Cadbury Dairy Milk | Mondelēz International | Wavemaker | India | Cross Channel Integration | Smarties APAC | Finalist |
m-Select Campaign Takes Grocery Shopping from Bricks to Clicks | Bliblimart | Djarum | Wavemaker | Indonesia | Best Brand Experience in Mobile Rich Media, Innovation | Smarties APAC | Silver, Finalist |
#GreenBeauty | Garnier | L'Oréal | Wavemaker | Indonesia | Cross Mobile Integration | Smarties APAC | Silver |
#StandUp against street harassment | L'Oréal | L'Oréal | Wavemaker | Indonesia | Cross Mobile Integration | Smarties APAC | Bronze |
Most Beautiful Story | ARZUM | ARZUM | Wavemaker | Turkey | Social Responsibility | Smarties EMEA | Bronze |
Performance Booster | AXA | AXA | Wavemaker | Turkey | Lead Generation / Direct Response / Conversions | Smarties EMEA | Gold |
HOW WAS HUAWEI ABLE TO TURN THE TIME SPENT AT HOME INTO AN OPPORTUNITY? | Huawei | Huawei | Wavemaker | Turkey | eCommerce (pivoting during the pandemic) | Smarties EMEA | Bronze |
Make it Large with Royal Stag | Royal Stag | Pernod Ricard | Wavemaker | India | Video Advertising | Smarties India | Finalist |
#ALotCanHappenInside | Sunfeast Dark Fantasy | ITC | Wavemaker | India | Video Advertising | Smarties India | Bronze |
Creating a community as a the voice of the brand | ITC Masterchef | ITC | Wavemaker | India | Best Use of User Generated Content for Advertising | Smarties India | Bronze |
Stay home and Chill with Bingo! | Bingo! | ITC | Wavemaker | India | Consumer Promotions | Smarties India | Finalist |
Break the ice with Mentos Say Hello | Mentos | Perfetti Van Melle | Wavemaker | India | Consumer Promotions, Product / Service Launch | Smarties India | Silver, Finalist |
#StandUp against street harassment | L'Oréal | L'Oréal | Wavemaker | Indonesia | Most Engaging Mobile Creative, Social Impact / Not-For-Profit, Purposeful Marketing | Smarties Indonesia | Silver (2), Finalist |
m-Select Campaign Takes Grocery Shopping from Bricks to Clicks | Bliblimart | Djarum | Wavemaker | Indonesia | Lead Generation, Seamless Consumer Experience, Brand Awareness / Experience, Innovation, Most Engaging Mobile Creative | Smarties Indonesia | Silver (2), Finalist (3) |
#GreenBeauty | Garnier | L'Oréal | Wavemaker | Indonesia | Social Impact / Not-For-Profit, Purposeful Marketing | Smarties Indonesia | Bronze (2) |
"Rethinking Luxury business Transformation from Offline to Online" | Kiehl’s | L'Oréal | Wavemaker | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
How was Huawei able to turn the Time spent at Home into an Opportunity? | Huawei | Huawei | Wavemaker | Turkey | Lead Generation / Direct Response / Conversions, eCommerce (pivoting during the pandemic) | Smarties Turkey | Finalist (2) |
Dream Long Frizz Killer Serum Launch – Bridge Project | L’Oréal | L'Oréal | Wavemaker | Turkey | Data/Insights | Smarties Turkey | Bronze |
Performance Booster | AXA | AXA | Wavemaker | Turkey | Lead Generation / Direct Response / Conversions | Smarties Turkey | Finalist |
MOST BEAUTIFUL STORY | ARZUM | ARZUM | Wavemaker | Turkey | Social Responsibility | Smarties Turkey | Finalist |
Gaming Arena | Olips | Mondelēz International | Wavemaker | Turkey | Gaming / Gamification & E-Sports | Smarties Turkey | Finalist |
Football Campaign | First | Mondelēz International | Wavemaker | Turkey | User Generated / Influencer Marketing | Smarties Turkey | Finalist |
Brand renewal: a feast of breaking the circle of black technology + top-notch | M-zone | China Mobile | Wavemaker | China | Cross Media / Cross Mobile Integration | Smarties China | Bronze |