MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Media Agencies - APAC 2022

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Wavemaker


Overall Rank:39
Points:168.6
Awards Won:50
Finalist(s) Achieved:19

Best in Show(s) Won:0
Gold(s) Won:20
Silver(s) Won:19
Bronze(s) Won:11
Location:Mumbai
Region:APAC
Network:Wavemaker

Campaigns and Awards 2022

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

#AQUADulu

AQUA

Danone

Wavemaker

Indonesia

Instant Impact

Smarties APAC

Finalist

How Maybelline turns audience into consumers through videos on TikTok

Maybelline

L'Oréal

Wavemaker

Indonesia

Short or Long Form Video

Smarties Indonesia

Finalist

#AQUADulu

AQUA

Danone

Wavemaker

Indonesia

Brand Purpose/Activism

Smarties Indonesia

Finalist

How Maybelline turns audience into consumers through videos on TikTok

Maybelline

L'Oréal

Wavemaker

Indonesia

Short or Long Form Video

Smarties X

Bronze

#GoodLuckGirls

Cadbury

Mondelēz International

Wavemaker

India

Diversity  &  Inclusion

Smarties APAC

Bronze

Cookieclipse

Cadbury

Mondelēz International

Wavemaker

India

Cross Platform - Digital Only

Smarties APAC

Bronze

My First Rakhi

Cadbury

Mondelēz International

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties APAC

Bronze

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Wavemaker

India

Data Insights

Smarties APAC

Finalist

Perk Disclaimers

Cadbury

Mondelēz International

Wavemaker

India

Short or Long Form Video, Programmatic

Smarties APAC

Gold, Silver

Say it with Oreo

Cadbury

Mondelēz International

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Wavemaker

India

Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization

Smarties APAC

Gold (6)

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Wavemaker

India

Customer Experience (CX), Personalization, Integrated Ecommerce Innovation

Smarties APAC

Gold, Silver, Finalist

Siri-ously in need of a holiday?

Tourism Whitsundays

Government of Australia

Wavemaker

Australia

Lead Generation, Audio / Voice / Sonic Branding

Smarties APAC

Gold (2)

Strengthening brand's unique value using karaoke ad units

Bilibili

Bilibili

Wavemaker

Indonesia

Audio / Voice / Sonic Branding

Smarties APAC

Silver

Xiaohongshu, your personal lifestyle guide

Xiaohongshu

Xiaohongshu

Wavemaker

China

Lead Generation, Social Media Marketing, Social / Influencer Commerce

Smarties APAC

Finalist (3)

ITC Masterchef Launch

ITC Masterchef

ITC Limited

Wavemaker

India

Best Use of Indigenous Language in Mobile Advertising

Smarties India

Finalist

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Wavemaker

India

Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact

Smarties India

Gold, Bronze (2), Finalist

My First Rakhi

Cadbury

Mondelēz International

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties India

Gold

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Wavemaker

India

Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization

Smarties India

Gold (5)

Growing one scan at a time

Cadbury PlayPad

Mondelēz International

Wavemaker

India

Gaming, Gamification & E-Sports

Smarties India

Silver

Perk Disclaimers

Cadbury

Mondelēz International

Wavemaker

India

Short or Long Form Video, Social Media Marketing, Programmatic

Smarties India

Gold, Silver (2)

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Wavemaker

India

Cross Platform - All Media, Data Insights, Customer Experience (CX)

Smarties India

Silver (2), Finalist

Bringing families closer through Web 3

Alpenliebe

Perfetti Van Melle

Wavemaker

India

Metaverse

Smarties India

Bronze

#GoodLuckGirls

Cadbury

Mondelēz International

Wavemaker

India

Diversity  &  Inclusion

Smarties India

Bronze

Valentine's Day Alibi

Cadbury

Mondelēz International

Wavemaker

India

Customer Experience (CX), Cross Platform - All Media

Smarties India

Silver, Finalist

Upping the Cool Quotient through Gaming and AR

Chupa Chups

Perfetti Van Melle

Wavemaker

India

Gaming, Gamification & E-Sports

Smarties India

Finalist

Delivering E-commerce results with CPAS

L'Oréal

L'Oréal

Wavemaker

India

O2O / New Retail / Innovative Sales Channels

Smarties India

Silver

Wakeup Makeup

Maybelline

L'Oréal

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties India

Finalist

Bijli Gul Campaign

Luminous

Luminous

Wavemaker

India

Real Time Marketing

Smarties India

Silver

Social Commerce

L'Oréal

L'Oréal

Wavemaker

India

Social / Influencer Commerce, Social Impact Marketing

Smarties India

Silver, Finalist

World’s largest professional hairdressing connect with more than 200,000 Hairdressers engaged and educated via O+O

Matrix

L'Oréal

Wavemaker

India

Customer Experience (CX)

Smarties India

Bronze

Chroma Absolu VR Activation

Kérastase

L'Oréal

Wavemaker

India

Spatial Technology

Smarties India

Silver

Strengthening brand's value using karaoke ad units

Bilibili

Bilibili

Wavemaker

Indonesia

Audio / Voice / Sonic Branding

Smarties Indonesia

Gold

How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce

Maybelline

L'Oréal

Wavemaker

Indonesia

Instant Impact

Smarties Indonesia

Finalist

Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads

Maybelline

L'Oréal

Wavemaker

Indonesia

Instant Impact, Creator / Influencer Marketing

Smarties Indonesia

Silver, Finalist

Saving salon community while driving growth in salon business

L'Oréal

L'Oréal

Wavemaker

Indonesia

Brand Experience, Integrated Ecommerce Innovation, Cross Platform - All Media, O2O / New Retail / Innovative Sales Channels

Smarties Indonesia

Gold, Silver (2), Bronze

Undercover Hydration Reminders with Aqua

Danone

Danone

Wavemaker

Indonesia

Social Media Marketing, Creator / Influencer Marketing

Smarties Indonesia

Silver, Finalist

Blibli’s AI visual search banners let people buy what they see

Bilibili

Bilibili

Wavemaker

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Silver

Wavemaker China FRONT Model Helped Philips Win New Consumers as a Heritage Brand

Philips

Philips

Wavemaker

China

Data/Insight

Smarties China

Bronze

Strengthening brand's value using karaoke ad units

Blibli

Blibli

Wavemaker

Indonesia

Audio / Voice / Sonic Branding

Smarties X

Silver