WPP

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
"Quiet" Nature Regenerates Your "Loud" Life	La Vie	Nestlé	Mindshare	Vietnam	Cross Digital Media Marketing	Smarties APAC	Finalist
100 Girls, 100 Kinds of Beauty	Dove	Unilever	Mindshare	China (Mainland)	Short or Long Form Video, Omnichannel Marketing	Smarties APAC	Silver, Bronze
5 Star Mush Detector	Cadbury	Mondelēz International	Wavemaker	India	Customer (CX) / User Experience (UX) & Design	Smarties APAC	Bronze
5 Stars Everywhere	Cadbury	Mondelēz International	Wavemaker	India	Short or Long Form Video	Smarties APAC	Silver
BringBack2011	Oreo	Mondelēz International	Wavemaker	India	Cross Digital Media Marketing, Social Media Marketing	Smarties APAC	Finalist (2)
BUILD GRIT FOR THE BRAND BY BUILDING GRIT FOR VIETNAMESE YOUNG GENERATION	Milo	Nestlé	Ogilvy	Vietnam	Omnichannel Marketing	Smarties APAC	Finalist
Proud Sponsors of Groundstaff	Cadbury	Mondelēz International	Wavemaker	India	Brand Purpose / Activism	Smarties APAC	Finalist
#CheerForAllSports	Cadbury	Mondelēz International	Wavemaker	India	Real Time Marketing	Smarties APAC	Finalist
Amateur Esports League: Leveling Up the Customer Relationship	Castrol	BP	Mindshare	China (Mainland)	Integrated Ecommerce Innovation	Smarties APAC	Finalist
KPL Player Cards Launch	Clear	Unilever	Mindshare	China (Mainland)	Integrated Ecommerce Innovation	Smarties APAC	Gold
ConFUSEing Controller	Cadbury	Mondelēz International	Wavemaker	India	Gaming, Gamification & E-Sports	Smarties APAC	Finalist
Discover China's Endemic Species	Qualcomm	Qualcomm	Mindshare	China (Mainland)	Omnichannel Marketing	Smarties APAC	Bronze
Do the #RexonaFirstDayVibe	Rexona	Unilever	Mindshare	Philippines	Instant Impact / Promotion	Smarties APAC	Finalist
Don't lose your focus - Else miscount the words	Milo	Nestlé	Mindshare	Vietnam	Personalisation	Smarties APAC	Finalist
Harumkan Indonesia: Hijacking Indonesia Independence Day with Cross Digital Media	Downy	Procter & Gamble	EssenceMediacom	Indonesia	Cross Digital Media Marketing	Smarties APAC	Bronze
First ever reusable & sustainable platform	Volvo	Geely	Mindshare	India	Spatial / AR / VR / NFT / Metaverse Tech	Smarties APAC	Finalist
HeartSpeak: Voice of the Voiceless	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Social Impact Marketing, Experimental / Innovation Technology	Smarties APAC	Silver (2)
How La Vie 19 Liters Transforms Its Business Model	La Vie	Nestlé	Mindshare	Vietnam	Customer Journey Marketing - Lead Generation / CRM	Smarties APAC	Gold
Kotex Fights Back Period Stigma - Bloody Awesome Series	Kotex	Kimberly-Clark	Mindshare	Vietnam	Brand Purpose / Activism, Brand Experience	Smarties APAC	Silver, Bronze
Banh Mi Takeover	Lifebuoy	Unilever	Mindshare	Vietnam	Social Impact Marketing	Smarties APAC	Finalist
Lighting up your world with Sunlight enabled by Grivy x Mindshare	Sunlight	Unilever	Mindshare	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties APAC	Finalist
Destination Aranya	Louis Vuitton	LVMH	Mindshare	China (Mainland)	Product and / or Service Launch	Smarties APAC	Silver
Collectible Cards - Rewards for Everyone	Milo	Nestlé	Mindshare	Vietnam	Cross Digital Media Marketing	Smarties APAC	Finalist
Noah X Tommy Hilfiger	Tommy Hilfiger	PVH	Wavemaker	China (Mainland)	Spatial / AR / VR / NFT / Metaverse Tech, Live (Streaming) E-commerce	Smarties APAC	Silver (2)
Miracles Conditioner – No More Setengah-setengah	Pantene	Procter & Gamble	EssenceMediacom	Indonesia	Creator / Influencer / Celebrity Marketing	Smarties APAC	Silver
Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance	Pepsodent	Unilever	Mindshare	Indonesia	Brand Purpose / Activism	Smarties APAC	Finalist
Propelling Restaurants to Stardom	KangShiFu	Master Kong	Mindshare	China (Mainland)	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties APAC	Gold
Virtual World	Samsung	Samsung	Mindshare	Indonesia	Spatial / AR / VR / NFT / Metaverse Tech	Smarties APAC	Finalist
Secret Messages	Cadbury	Mondelēz International	Wavemaker	India	Brand Experience, Omnichannel Marketing, Spatial / AR / VR / NFT / Metaverse Tech, Social Media Marketing	Smarties APAC	Gold (3), Silver
The Power of Authenticity	Simple	Unilever	Mindshare	Vietnam	Instant Impact / Promotion	Smarties APAC	Finalist
A New Skipper in the Market	Skipper Limited	S K Bansal Group	Mindshare	India	Creator / Influencer / Celebrity Marketing	Smarties APAC	Bronze
Smile to Unlock: E-commerce Discounts Meet Joyful Engagement	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Integrated Ecommerce Innovation	Smarties APAC	Bronze (3)
Stop The Beauty Test	Dove	Unilever	Mindshare	India	Diversity & Inclusion	Smarties APAC	Silver
Women are made for more	Sunlight	Unilever	Mindshare	Vietnam	Customer (CX) / User Experience (UX) & Design	Smarties APAC	Finalist
THE NET PRACTICE OF STOCK TRADING	Upstox	Upstox	Mindshare	India	Gaming, Gamification & E-Sports, Data Insights / Contextual Marketing, Real Time Marketing	Smarties APAC	Silver, Bronze (2)
The UV Alarmer	Vaseline	Unilever	Mindshare	Vietnam	Data Insights / Contextual Marketing	Smarties APAC	Silver
Thumbstopping Beauty Biases	Dove	Unilever	Mindshare	India	Social Impact Marketing, Real Time Marketing, Personalisation	Smarties APAC	Gold (2), Finalist
Trixy CineGame - 3 Layers of Fun	Kwality Wall's	Unilever	Mindshare	India	Experimental / Innovation Technology	Smarties APAC	Finalist
Dynamic Audio Campaign	CreamSilk	Unilever	Mindshare	Philippines	Audio / Voice / Sonic Branding	Smarties APAC	Finalist
Sales Rep of the Year!	Shikhar	Unilever	Mindshare	India	Live (Streaming) E-commerce	Smarties APAC	Gold
WHEN WAS THE LAST TIME YOU MET A DENTIST?	P/S	Unilever	Mindshare	Vietnam	Social Media Marketing, Brand Purpose / Activism, Customer Journey Marketing - Lead Generation / CRM, Product and / or Service Launch, Programmatic	Smarties APAC	Silver (2), Finalist (3)
Winning football fans over during the FIFA World Cup season with Coca-Cola	Coca-Cola	The Coca-Cola Company	EssenceMediacom	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties APAC	Finalist
Football Farewell: Letters to Our Legends	Yili	Yili Group	Mindshare	China (Mainland)	Creator / Influencer / Celebrity Marketing	Smarties APAC	Gold
#FaithNotForce	Bournvita	Mondelēz International	Wavemaker	India	Social Impact Marketing, Short or Long Form Video	Smarties India	Finalist (2)
#FridayRelease	Sprite	The Coca-Cola Company	EssenceMediacom	India	Social Media Marketing, Omnichannel Marketing	Smarties India	Bronze, Finalist
#SmileOutLoud	Colgate	Colgate-Palmolive Company	Wavemaker	India	Social Impact Marketing	Smarties India	Finalist
5 Star Mush Detector	Cadbury	Mondelēz International	Wavemaker	India	Social Media Marketing	Smarties India	Gold
Xstream Fiber AR -Superfast speed for everyone’s needs	Bharti Airtel	Bharti Airtel	EssenceMediacom	India	Spatial / AR / VR / NFT / Metaverse Tech	Smarties India	Silver
Bijli Gul 2.0 - Power Off, Luminous On	Luminous Power Technologies	Luminous Power Technologies	Wavemaker	India	Cross Digital Media Marketing, Personalisation	Smarties India	Gold, Bronze
BringBack2011	Oreo	Mondelēz International	Wavemaker	India	Cross Digital Media Marketing	Smarties India	Gold
Coffee Ka Better Half	BisCafe	Britannia Industries	Mindshare	India	Product and / or Service Launch	Smarties India	Gold
Connected Rakhi	Cadbury	Mondelēz International	Wavemaker	India	Experimental / Innovation Technology	Smarties India	Finalist
Proud Sponsors of Groundstaff	Cadbury	Mondelēz International	Wavemaker	India	Brand Purpose / Activism	Smarties India	Silver
#CheerForAllSports	Cadbury	Mondelēz International	Wavemaker	India	Diversity & Inclusion, Real Time Marketing, Customer (CX) / User Experience (UX) & Design	Smarties India	Bronze, Finalist (2)
Valentine's Day 2023 Gamified Engagement campaign	Cadbury	Mondelēz International	Wavemaker	India	Integrated Ecommerce Innovation	Smarties India	Finalist
Valentine's Day Unforgettable Love Tips	Cadbury	Mondelēz International	Wavemaker	India	Personalisation	Smarties India	Silver
Halloween Campaign 2022	Chupa Chups	Perfetti Van Melle	Ogilvy	India	Experimental / Innovation Technology	Smarties India	Silver
ConFUSEing Controller	Cadbury	Mondelēz International	Wavemaker	India	Gaming, Gamification & E-Sports	Smarties India	Finalist
Driving high ROI campaigns via Service Commerce for L'Oreal Professional Division	L'Oréal	L'Oréal	Wavemaker	India	Customer Journey Marketing - Lead Generation / CRM	Smarties India	Silver
First ever reusable & sustainable platform	Volvo	Geely	Mindshare	India	Spatial / AR / VR / NFT / Metaverse Tech	Smarties India	Gold
Halloween Treasure Hunt	Alpenliebe Juzt Jelly	Perfetti Van Melle	Wavemaker	India	Audio / Voice / Sonic Branding	Smarties India	Gold
How we hacked India's biggest reality show to drive performance goals.	Vodafone Idea Limited	Vodafone Idea Limited	Wavemaker	India	Omnichannel Marketing	Smarties India	Silver
India unites together to co-create next favorite Cadbury flavor	Cadbury	Mondelēz International	Wavemaker	India	Customer (CX) / User Experience (UX) & Design	Smarties India	Bronze
Jeetega Bhai Jeetega Swadeshi Hi Jeetega	National Payments Corporation Of India	Government of India	EssenceMediacom	India	Product and / or Service Launch	Smarties India	Finalist
JioSaavn X Center Fresh Valentine's Day	JioSaavn	Jio Platforms	Wavemaker	India	Audio / Voice / Sonic Branding, Personalisation	Smarties India	Bronze, Finalist
JioSaavn X Limca Sportz	JioSaavn	Jio Platforms	EssenceMediacom	India	Audio / Voice / Sonic Branding	Smarties India	Finalist
Lets not just greet but meet this Diwali	Coca-Cola	The Coca-Cola Company	EssenceMediacom	India	Social Media Marketing	Smarties India	Silver
World Diabetes Day	Nutrichoice	Britannia Industries	Mindshare	India	Programmatic	Smarties India	Gold
One Home One Chance	UltraTech Cement	Aditya Birla Group	Mindshare	India	Cross Digital Media Marketing, Experimental / Innovation Technology	Smarties India	Silver, Bronze
Oreo Recipes - Baker's republic of Oreo	Oreo	Mondelēz International	Wavemaker	India	Data Insights / Contextual Marketing	Smarties India	Finalist
Perk Chaapless Champion	Peek Freans	Mondelēz International	Wavemaker	India	Creator / Influencer / Celebrity Marketing	Smarties India	Finalist
Perk Disclaimers	Peek Freans	Mondelēz International	Wavemaker	India	Personalisation, Real Time Marketing	Smarties India	Gold, Bronze
SaveThe20Coin	Oreo	Mondelēz International	Wavemaker	India	Instant Impact / Promotion	Smarties India	Gold
Search for Change	Google	Alphabet	EssenceMediacom	India	Brand Purpose / Activism, Diversity & Inclusion, Omnichannel Marketing	Smarties India	Gold, Silver, Finalist
Shush The Hush - Bleed Shamelessly	Bill & Melinda Gates Foundation	Bill & Melinda Gates Foundation	Organic by MSL	India	Social Impact Marketing	Smarties India	Finalist
Secret Messages	Cadbury	Mondelēz International	Wavemaker	India	India Best in Show, Omnichannel Marketing, Brand Experience, Social Media Marketing, Customer (CX) / User Experience (UX) & Design	Smarties India	Gold, Silver, Finalist (2)
Stop The Beauty Test	Dove	Unilever	Mindshare	India	Diversity & Inclusion	Smarties India	Gold
Taking the Omnichannel Route: Dell Hyperlocal Campaign	Dell	Dell Technologies	EssenceMediacom	India	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties India	Finalist
The Missing Chapter	Whisper	Procter & Gamble	EssenceMediacom	India	Social Impact Marketing	Smarties India	Gold
THE NET PRACTICE OF STOCK TRADING	Upstox	Upstox	Mindshare	India	Gaming, Gamification & E-Sports	Smarties India	Gold
The World's Biggest Football Party Ever	JioCinema	Network18 Group	Wavemaker	India	Cross Digital Media Marketing	Smarties India	Bronze
Thumbstopping Beauty Biases	Dove	Unilever	Mindshare	India	Real Time Marketing, Social Impact Marketing, Brand Experience	Smarties India	Silver, Finalist (2)
Gamified Audio Engagement Campaign-T20 WC’2022	Thums Up	The Coca-Cola Company	EssenceMediacom	India	Gaming, Gamification & E-Sports	Smarties India	Finalist
Transforming YouTube from view-only to a mobile-first creation destination	YouTube	Alphabet	EssenceMediacom	India	Cross Digital Media Marketing	Smarties India	Finalist
UNCUT with PRIDE	Livon	Marico Limited	Ogilvy	India	Diversity & Inclusion	Smarties India	Finalist
Sales Rep of the Year!	Shikhar	Unilever	Mindshare	India	Live (Streaming) E-commerce	Smarties India	Gold
Unveil Your Big Year Through Music	Aditya Birla Group	Aditya Birla Group	Mindshare	India	Customer (CX) / User Experience (UX) & Design	Smarties India	Finalist
When Lakme 'winged it' with Ankush	Lakmé	Unilever	Mindshare	India	Creator / Influencer / Celebrity Marketing	Smarties India	Bronze
World’s first multiplex in Metaverse powered by WEB 3.0 technologies	Bharti Airtel	Bharti Airtel	EssenceMediacom	India	Experimental / Innovation Technology	Smarties India	Gold
#MoltoPemersatuPasutri	Molto	Unilever	Mindshare	Indonesia	Social Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Indonesia	Silver, Finalist
Awal Semua Kebaikan	Bebelac	Danone	Wavemaker	Indonesia	Social Impact Marketing	Smarties Indonesia	Finalist
Bango x Love Caca - Indonesia's First Virtual Influencer	Bango	Unilever	Mindshare	Indonesia	Spatial / AR / VR / NFT / Metaverse Tech	Smarties Indonesia	Finalist
Unleash Greatness	Vuse	British American Tobacco	EssenceMediacom	Indonesia	Real Time Marketing, Programmatic	Smarties Indonesia	Bronze, Finalist
The Dawn Of A New Era in Remarketing with Personalisation	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Personalisation	Smarties Indonesia	Bronze
Breaking Barriers for Movement	Rexona	Unilever	Mindshare	Indonesia	Brand Purpose / Activism	Smarties Indonesia	Finalist
Bruntusan Gone, Hijab On	Pond's	Unilever	Mindshare	Indonesia	Real Time Marketing	Smarties Indonesia	Gold
Building Stronger roots in the Holy Month	Lifebuoy	Unilever	Mindshare	Indonesia	Short or Long Form Video	Smarties Indonesia	Gold
Empowering Movement Through Inclusion	Rexona	Unilever	Mindshare	Indonesia	Diversity & Inclusion	Smarties Indonesia	Finalist
Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang	Pepsodent	Unilever	Mindshare	Indonesia	Social Impact Marketing, Customer (CX) / User Experience (UX) & Design	Smarties Indonesia	Gold, Silver
Energy Nusantara, Celebrating & Preserving Traditional Indonesian Sports	Milo	Nestlé	Wunderman Thompson	Indonesia	Social Impact Marketing	Smarties Indonesia	Bronze
EUDG #SetiapUBeriKebaikan Campaign	Unilever	Unilever	Mindshare	Indonesia	Social Impact Marketing	Smarties Indonesia	Bronze
Feast Pop Hijacks the World Cup	Wall's	Unilever	Mindshare	Indonesia	Real Time Marketing	Smarties Indonesia	Bronze
From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Spatial / AR / VR / NFT / Metaverse Tech, Customer (CX) / User Experience (UX) & Design, Programmatic	Smarties Indonesia	Silver, Bronze, Finalist
Bright Complete Anti Acne - Drawat Masteclass	Garnier	L'Oréal	Wavemaker	Indonesia	Experimental / Innovation Technology	Smarties Indonesia	Finalist
Amplifying Product Unique Selling Point through Gamification	Garnier	L'Oréal	Wavemaker	Indonesia	Gaming, Gamification & E-Sports	Smarties Indonesia	Finalist
HeartSpeak: Voice of the Voiceless	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Brand Experience, Experimental / Innovation Technology	Smarties Indonesia	Gold, Finalist
Taking a stand against bad breath	Listerine	Johnson & Johnson	Wunderman Thompson	Indonesia	Brand Purpose / Activism	Smarties Indonesia	Finalist
Sense of Purpose – Catalyze the Indonesian consumer consciousness towards sustainability	L'Oréal	L'Oréal	Wavemaker	Indonesia	Social Impact Marketing	Smarties Indonesia	Finalist
Magnum Opus	Magnum	Unilever	Mindshare	Indonesia	Brand Experience	Smarties Indonesia	Finalist
Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women	Vaseline	Unilever	Mindshare	Indonesia	Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video	Smarties Indonesia	Finalist (2)
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress	Clear	Unilever	Mindshare	Indonesia	Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing	Smarties Indonesia	Bronze (2), Finalist
No Stress when it's CLEAR	Clear	Unilever	Mindshare	Indonesia	Omnichannel Marketing	Smarties Indonesia	Finalist
Owning micro-moments with #AQUADULU	AQUA	Danone	Wavemaker	Indonesia	Real Time Marketing	Smarties Indonesia	Finalist
Miracles Conditioner – No More Setengah-setengah	Pantene	Procter & Gamble	EssenceMediacom	Indonesia	Creator / Influencer / Celebrity Marketing	Smarties Indonesia	Silver
Pretz Captivated Indonesian Gen Z with Online-to-Offline experience	Pretz	Mondelēz International	Wavemaker	Indonesia	Data Insights / Contextual Marketing, O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Indonesia	Finalist (2)
Rock The Shopping Cart: Lazada Karaoke Art Builds Connections – Essencemediacom/ YMT	Lazada	Alibaba Group	EssenceMediacom	Indonesia	Experimental / Innovation Technology, Audio / Voice / Sonic Branding	Smarties Indonesia	Silver, Finalist
Royco Nutrimenu : Eat for Good	Royco	Unilever	Mindshare	Indonesia	Programmatic	Smarties Indonesia	Finalist
Samsung and Telkomsel DigiAds Collaboration Bringing Digital Access To All	Samsung	Samsung	Mindshare	Indonesia	Diversity & Inclusion	Smarties Indonesia	Gold
Multi-Player Battle: Raja Galaxy	Samsung Galaxy	Samsung	Mindshare	Indonesia	Gaming, Gamification & E-Sports	Smarties Indonesia	Silver
Smelling Good vs. Looking Good: AXE's Mini Market Promotions	AXE	Unilever	Mindshare	Indonesia	Instant Impact / Promotion	Smarties Indonesia	Silver
Smile to Unlock: E-commerce Discounts Meet Joyful Engagement	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Programmatic, Spatial / AR / VR / NFT / Metaverse Tech, Personalisation	Smarties Indonesia	Silver, Bronze, Finalist
Spreading Love, Creating Impact: The 'Speak Up for Love' Story	Closeup	Unilever	Mindshare	Indonesia	Instant Impact / Promotion	Smarties Indonesia	Gold
Conditioning the Nation	Sunsilk	Unilever	Mindshare	Indonesia	Omnichannel Marketing	Smarties Indonesia	Finalist
The Unequal Dinner	Durex	Reckitt	EssenceMediacom	Indonesia	Short or Long Form Video	Smarties Indonesia	Finalist
The WOW Launch 2023	Samsung	Samsung	Mindshare	Indonesia	Product and / or Service Launch	Smarties Indonesia	Finalist
Take the wrinkles out of your life	Molto	Unilever	Mindshare	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Indonesia	Gold
Voice to CLEAR Your Head	Clear	Unilever	Mindshare	Indonesia	Audio / Voice / Sonic Branding	Smarties Indonesia	Finalist
30th Anniversary - #Wall'sHappyJingle	Wall's	Unilever	Mindshare	Indonesia	Audio / Voice / Sonic Branding	Smarties Indonesia	Silver
We Skincare About You: Bringing New York to Jakarta	Kiehl's	L'Oréal	Wavemaker	Indonesia	Brand Experience	Smarties Indonesia	Bronze
Winning football fans over during the FIFA World Cup season with Coca-Cola	Coca-Cola	The Coca-Cola Company	EssenceMediacom	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Indonesia	Silver
Winning Local Battle in Central Java Region	AQUA	Danone	Wavemaker	Indonesia	Omnichannel Marketing	Smarties Indonesia	Bronze
Worth It Squad: Putting the Spotlight on Diverse Indonesian Beauty	L'Oréal	L'Oréal	Wavemaker	Indonesia	Social Media Marketing	Smarties Indonesia	Finalist
KOL-Powered Immersive Shopping Experience	Tresemme	Unilever	Mindshare	Philippines	Philippines Best in Show, Cross Digital Media Marketing, Social Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Philippines	Gold, Silver, Finalist
Accelerating the Next-Generation Ford Territory Launch Through Navigational Data	Ford	The Ford Motor Company	Mindshare	Philippines	Product and / or Service Launch	Smarties Philippines	Finalist
Man at His Best	AXE	Unilever	Mindshare	Philippines	Brand Experience	Smarties Philippines	Finalist
Best-Ever Summer: making Revenge Travel possible through social entertainment	Sunsilk	Unilever	Mindshare	Philippines	Social Media Marketing	Smarties Philippines	Finalist
Do the #RexonaFirstDayVibe	Rexona	Unilever	Mindshare	Philippines	Short or Long Form Video, Instant Impact / Promotion	Smarties Philippines	Silver, Finalist
Empowering Young Filipino Changemakers to Get Dirty for Good	Breeze	Unilever	Mindshare	Philippines	Brand Purpose / Activism	Smarties Philippines	Bronze
Empowers Modern Filipinas to be their Best	CreamSilk	Unilever	Mindshare	Philippines	Instant Impact / Promotion, Product and / or Service Launch	Smarties Philippines	Silver, Bronze
Everest - Maximizing Household Data to Capture High-Value Consumers	Ford	The Ford Motor Company	Mindshare	Philippines	Data Insights / Contextual Marketing	Smarties Philippines	Silver
How AI helped Rebisco Sandwich's Growth in the Category	Rebisco	Rebisco	Mindshare	Philippines	Programmatic	Smarties Philippines	Bronze
Create Your Own Tinola Adventure	Knorr	Unilever	Mindshare	Philippines	Creator / Influencer / Celebrity Marketing	Smarties Philippines	Silver
Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills	Knorr	Unilever	Mindshare	Philippines	Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design	Smarties Philippines	Gold, Silver
RECIPE DCO CAMPAIGN	Maggi	Nestlé	OpenMind	Philippines	Personalisation	Smarties Philippines	Gold
#BringYourClayGame from Gaming to Grooming	Master	Unilever	Mindshare	Philippines	Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Philippines	Bronze (2), Finalist
Have the Courage to Stand Up	Nescafé	Nestlé	OpenMind	Philippines	Short or Long Form Video	Smarties Philippines	Gold
Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign	KFC	Yum! Brands	Wavemaker	Philippines	Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports	Smarties Philippines	Gold, Finalist
Nurture a Gifted Brain with Promil®	Promil	Nestlé	OpenMind	Philippines	Cross Digital Media Marketing	Smarties Philippines	Finalist
Panacea Red AR Filter	Pond's	Unilever	Mindshare	Philippines	Programmatic, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Philippines	Finalist (2)
Personalization with Pond's	Pond's	Unilever	Mindshare	Philippines	Cross Digital Media Marketing	Smarties Philippines	Finalist
Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards	Surf	Unilever	Mindshare	Philippines	Instant Impact / Promotion	Smarties Philippines	Silver
Live Streamer Collaboration: “From One Wise Mom to Another	Surf	Unilever	Mindshare	Philippines	Brand Experience	Smarties Philippines	Gold
Survival of the Freshest	Rexona	Unilever	Mindshare	Philippines	Brand Experience	Smarties Philippines	Finalist
The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic	Selecta	Unilever	Mindshare	Philippines	Brand Purpose / Activism	Smarties Philippines	Bronze
Dynamic Audio Campaign	CreamSilk	Unilever	Mindshare	Philippines	Personalisation	Smarties Philippines	Silver
You Are My #1 Mom	Nido	Nestlé	OpenMind	Philippines	Short or Long Form Video, Cross Digital Media Marketing	Smarties Philippines	Gold, Silver
#Lethergrow	Dove	Unilever	Mindshare	Thailand	Brand Purpose / Activism, Social Impact Marketing	Smarties Thailand	Gold, Silver
Dirt Run Battle	Breeze	Unilever	Mindshare	Thailand	Brand Experience, Brand Purpose / Activism	Smarties Thailand	Finalist (2)
Live Your Way	Boonthavorn	Boonthavorn	Wavemaker	Thailand	Personalisation	Smarties Thailand	Bronze
Triple Gluta Serum x Miss Grand Thailand	Pond's	Unilever	Mindshare	Thailand	Brand Experience, Creator / Influencer / Celebrity Marketing	Smarties Thailand	Gold, Silver
"Quiet" Nature Regenerates Your "Loud" Life	La Vie	Nestlé	Mindshare	Vietnam	Cross Digital Media Marketing	Smarties Vietnam	Gold
2PM Positive Ride	Berocca	Bayer Group	EssenceMediacom	Vietnam	Gaming, Gamification & E-Sports	Smarties Vietnam	Gold
Powderfilled campaign	Alpenliebe	Perfetti Van Melle	Wavemaker	Vietnam	Spatial / AR / VR / NFT / Metaverse Tech, Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design	Smarties Vietnam	Bronze, Finalist (2)
From PROMO to FOMO	Coca-Cola	The Coca-Cola Company	EssenceMediacom	Vietnam	O2O / New Retail / Innovative & New Tech Sales Channels, Customer (CX) / User Experience (UX) & Design	Smarties Vietnam	Bronze (2)
Beating the Heat with Context and Content	Sprite	The Coca-Cola Company	EssenceMediacom	Vietnam	Spatial / AR / VR / NFT / Metaverse Tech, Data Insights / Contextual Marketing	Smarties Vietnam	Gold, Silver
Bia Saigon Masterbrand Tet 2023 - 63 is 1	Bia Saigon	ThaiBev	EssenceMediacom	Vietnam	Omnichannel Marketing, Cross Digital Media Marketing, Programmatic	Smarties Vietnam	Gold (2), Finalist
Connecting with Nature, Regenerating the Youth - LaVie's success story	La Vie	Nestlé	Mindshare	Vietnam	Social Media Marketing	Smarties Vietnam	Silver
DATA – NEXT-GEN ENGINE	Ford	The Ford Motor Company	Mindshare	Vietnam	Cross Digital Media Marketing	Smarties Vietnam	Finalist
Kotex Fights Back Period Stigma - Bloody Awesome Series	Kotex	Kimberly-Clark	Mindshare	Vietnam	Brand Purpose / Activism	Smarties Vietnam	Gold
Weather Rescue - A Novo “Skincare” Solution For This Summer	Grab	Grab	Mindshare	Vietnam	Brand Experience, Real Time Marketing	Smarties Vietnam	Finalist (2)
How A Value Of Sport Broke A Traditional Vietnamese Prejudice About Success	Milo	Nestlé	Ogilvy	Vietnam	Brand Purpose / Activism	Smarties Vietnam	Finalist
How La Vie 19 Liters Transforms Its Business Model	La Vie	Nestlé	Mindshare	Vietnam	Data Insights / Contextual Marketing, Integrated Ecommerce Innovation	Smarties Vietnam	Silver, Finalist
How Maggi Preserves the Cultural Heritage Of Vietnam Through Local Ingredients Across 63 Provinces	Maggi	Nestlé	Ogilvy	Vietnam	Brand Purpose / Activism	Smarties Vietnam	Finalist
Mentos Fanta Limited Edition Launch - The Most Unexpected Collaboration Ever	Mentos	Perfetti Van Melle	Wavemaker	Vietnam	Product and / or Service Launch	Smarties Vietnam	Bronze
Nutifood GrowPLUS+ Super Mom	Nutifood GrowPLUS+	NutiFood	Mindshare	Vietnam	Instant Impact / Promotion	Smarties Vietnam	Finalist
Ride On Father, Ride On Children	Shell	Shell	EssenceMediacom	Vietnam	Customer (CX) / User Experience (UX) & Design, Experimental / Innovation Technology	Smarties Vietnam	Silver (2)
150th Anniversary campaign on Lazada	Shiseido	Shiseido	Wavemaker	Vietnam	Integrated Ecommerce Innovation	Smarties Vietnam	Finalist
TECHCOMBANK CASA	Techcombank	Techcombank	Mindshare	Vietnam	Customer Journey Marketing - Lead Generation / CRM	Smarties Vietnam	Bronze
Techcombank Marathon 2022	Techcombank	Techcombank	CLICKMEDIA	Vietnam	Social Impact Marketing	Smarties Vietnam	Finalist
Turning Around A Beer Brand By Not Acting Like A Beer Brand	Bia Saigon	ThaiBev	Ogilvy	Vietnam	Product and / or Service Launch, Creator / Influencer / Celebrity Marketing	Smarties Vietnam	Silver, Finalist
A SuperFresh Journey with Refika Birgül	SuperFresh	Y?ld?z Holding	Wunderman Thompson	Turkey	Short or Long Form Video, Omnichannel Marketing	Smarties EMEA	Gold, Finalist
ASPIRIN´S DOOH CAMPAIGN: THE POWER OF DATA-DRIVEN TARGETING	Bayer	Bayer Group	EssenceMediacom	Austria	Data Insights / Contextual Marketing, Digital Out-of-Home (DOOH)	Smarties EMEA	Gold (2)
Consideration Uplift	Beko	Koç Holding	Ingage	France	Performance Marketing	Smarties EMEA	Bronze
Sustainability Communication	Beko	Koç Holding	Ingage	Turkey	Sustainability	Smarties EMEA	Finalist
Breaking Barriers: e.l.f. Cosmetics' Inclusive Advertising Campaign Powered by AI	e.l.f. Cosmetics	e.l.f. Cosmetics	Wavemaker	UK	Diversity & Inclusion	Smarties EMEA	Silver
Bright Sides	Nando's	Nando's	VMLY&R	South Africa	Cross Digital Media Marketing, Brand Experience, Real Time Marketing	Smarties EMEA	Gold (2), Silver
Ecosystem	Turkcell	Turkcell	Mindshare	Turkey	Product and / or Service Launch	Smarties EMEA	Finalist
First Party Data Project	Arçelik	Koç Holding	Ingage	Turkey	Performance Marketing	Smarties EMEA	Finalist
F-MAX Germany	Ford	The Ford Motor Company	Ingage	Germany	Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design	Smarties EMEA	Finalist (2)
EcoAnxiety	Grundig	Koç Holding	Ingage	Germany	Sustainability	Smarties EMEA	Bronze
Micro Soccer: Unlocking The Power of Connected Brands	KFC	Yum! Brands	Yonder	South Africa	Experimental / Innovation Technology	Smarties EMEA	Bronze
Make Permanent Peony Scent Last	Yumo?	Unilever	Wunderman Thompson	Turkey	Contextual and Geo Targeting, Digital Out-of-Home (DOOH)	Smarties EMEA	Finalist (2)
Soul Satisfaction Chatbot	Grundig	Koç Holding	Ingage	Turkey	Experimental / Innovation Technology, Sustainability, Social Messaging / Chat Apps / Text Messaging	Smarties EMEA	Gold, Silver, Finalist
Solo YTM	Solo	Eczac?ba?? Group	Ingage	Turkey	Creator / Influencer / Celebrity Marketing, Integrated Ecommerce Innovation	Smarties EMEA	Gold, Finalist
Today's Bread Forever	Brennans Bread	Brennans Bakeries	Mindshare	Ireland	Social Media Marketing, Spatial / AR / VR / NFT / Metaverse Tech	Smarties EMEA	Finalist (2)
What The Fanta	Fanta	The Coca-Cola Company	EssenceMediacom	Turkey	Product and / or Service Launch	Smarties EMEA	Gold
There is No Better	Yumo?	Unilever	Wunderman Thompson	Turkey	Omnichannel Marketing, Personalisation, Real Time Marketing, Digital Out-of-Home (DOOH), Experimental / Innovation Technology	Smarties EMEA	Gold (2), Bronze (2), Finalist
CTV meets DCO: Bringing Personalisation to the big Screen	KFC	Yum! Brands	Wavemaker	Germany	Personalisation	Smarties Germany	Bronze
Dt. Telekom and partners are utilizing the power of media to generate donations for the earthquake victims in Turkey & Syria	Deutsche Telekom	Deutsche Telekom	Mindshare	Germany	Social Impact Marketing	Smarties Germany	Bronze
F-MAX Germany	Ford	The Ford Motor Company	Ingage	Germany	Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports	Smarties Germany	Finalist (2)
Golden X-Mas with ANNEMARIE BÖRLIND x NOVALANALOVE	Annemarie Börlind	Annemarie Börlind	Wavemaker	Germany	Creator / Influencer / Celebrity Marketing	Smarties Germany	Bronze
EcoAnxiety	Grundig	Koç Holding	Ingage	Germany	Sustainability	Smarties Germany	Bronze
How L’Oréal Paris Revitalift won the Vitamin C game with Advocacy	L'Oréal	L'Oréal	Wavemaker	Germany	Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing	Smarties Germany	Bronze (2)
Pioneering a high-value customers targeting approach using AI driven technologies	Bayer Vital GmbH	Bayer Group	EssenceMediacom	Germany	Experimental / Innovation Technology	Smarties Germany	Bronze
You're the Voice! Your voice, your power against hate speech	Deutsche Telekom	Deutsche Telekom	Mindshare	Germany	Brand Purpose / Activism, Diversity & Inclusion	Smarties Germany	Bronze (2)
25th November, I Exist	Vodafone	Vodafone	VMLY&R	Turkey	Social Impact Marketing, Data Insights / Contextual Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing	Smarties Turkey	Silver, Bronze, Finalist (2)
A SuperFresh Journey with Refika Birgül	SuperFresh	Y?ld?z Holding	Wunderman Thompson	Turkey	Creator / Influencer / Celebrity Marketing, Short or Long Form Video, Cross Digital Media Marketing, Omnichannel Marketing	Smarties Turkey	Finalist (4)
UCL Pro Ball CGI	adidas	adidas	EssenceMediacom	Turkey	Spatial / AR / VR / NFT / Metaverse Tech	Smarties Turkey	Finalist
Didn't See That Coming	adidas	adidas	EssenceMediacom	Turkey	Gaming, Gamification & E-Sports, Brand Experience	Smarties Turkey	Gold, Silver
UCLF Ticket Raffle	adidas	adidas	EssenceMediacom	Turkey	Instant Impact / Promotion, Brand Experience	Smarties Turkey	Finalist (2)
Podcast Hack	Coca-Cola	The Coca-Cola Company	EssenceMediacom	Turkey	Audio / Voice / Sonic Branding	Smarties Turkey	Bronze
Coke Studio	Coca-Cola	The Coca-Cola Company	EssenceMediacom	Turkey	Omnichannel Marketing	Smarties Turkey	Finalist
Daha Daha Loyalty	Coca-Cola	The Coca-Cola Company	EssenceMediacom	Turkey	Performance Marketing, Customer Journey Marketing - Lead Generation / CRM	Smarties Turkey	Silver, Finalist
Dynavit Precision Marketing	Dynavit	Eczac?ba?? Group	Ingage	Turkey	Customer (CX) / User Experience (UX) & Design	Smarties Turkey	Finalist
Double Up	Fanta	The Coca-Cola Company	EssenceMediacom	Turkey	Co-branded Marketing, Brand Purpose / Activism	Smarties Turkey	Bronze, Finalist
Fanta Fest	Fanta	The Coca-Cola Company	EssenceMediacom	Turkey	Brand Experience, Contextual and Geo Targeting, Data Insights / Contextual Marketing, Personalisation	Smarties Turkey	Finalist (4)
The Most Beautiful Transformation	Filli Boya	Nippon Paint Holdings Co. Ltd	Mindshare	Turkey	Brand Purpose / Activism, Diversity & Inclusion	Smarties Turkey	Finalist (2)
Seo&Content Strategy For Organic Growth	Filli Boya	Nippon Paint Holdings Co. Ltd	Mindshare	Turkey	Customer (CX) / User Experience (UX) & Design, Data Insights / Contextual Marketing, Personalisation	Smarties Turkey	Finalist (3)
First Party Data Project	Arçelik	Koç Holding	Ingage	Turkey	Performance Marketing	Smarties Turkey	Silver
Soul Satisfaction Chatbot	Grundig	Koç Holding	Ingage	Turkey	Social Media Marketing, Sustainability, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging	Smarties Turkey	Gold, Silver (2), Finalist
H?Y Relaunch / Dropping the link	Vodafone	Vodafone	VMLY&R	Turkey	Integrated Ecommerce Innovation, Product and / or Service Launch	Smarties Turkey	Bronze, Finalist
Odea Cash Reward Campaign	Odeabank	Bank Audi	Wavemaker	Turkey	Customer Journey Marketing - Lead Generation / CRM, Performance Marketing	Smarties Turkey	Finalist (2)
Okey Rotar	Okey	Eczac?ba?? Group	Ingage	Turkey	Brand Experience, Cross Digital Media Marketing	Smarties Turkey	Finalist (2)
Stay in the Moment with Okey Rotar!	Okey	Eczac?ba?? Group	VMLY&R	Turkey	Product and / or Service Launch, Omnichannel Marketing	Smarties Turkey	Gold, Finalist
PUBG Mobile King Menu	Burger King	Restaurant Brands International	VMLY&R	Turkey	Product and / or Service Launch, Co-branded Marketing, Co-branded Marketing, Short or Long Form Video	Smarties Turkey	Gold (3), Finalist
Real people, Real videos, a Real partnership	Lipton	PepsiCo	Mindshare	Turkey	Creator / Influencer / Celebrity Marketing	Smarties Turkey	Bronze
Bamboo TK Communication	Solo	Eczac?ba?? Group	Ingage	Turkey	Omnichannel Marketing	Smarties Turkey	Bronze
Solo YTM	Solo	Eczac?ba?? Group	Ingage	Turkey	Performance Marketing, Social Media Marketing, Integrated Ecommerce Innovation	Smarties Turkey	Silver, Bronze, Finalist
World Cup Special with Tuki	Burger King	Restaurant Brands International	VMLY&R	Turkey	Social Media Marketing	Smarties Turkey	Finalist
Create Your Own Friday	Turkcell	Turkcell	Mindshare	Turkey	Contextual and Geo Targeting, Performance Marketing	Smarties Turkey	Finalist (2)
Twittburcc	Turkcell	Turkcell	Mindshare	Turkey	Social / Influencer Commerce	Smarties Turkey	Finalist
Uni Baby Mobile PN Integrated 3D Effect Programmatic Outdoor	Uni Baby	Eczac?ba?? Group	Mindshare	Turkey	Contextual and Geo Targeting	Smarties Turkey	Finalist
Uni Baby Refill	Uni Baby	Eczac?ba?? Group	Ingage	Turkey	Sustainability	Smarties Turkey	Finalist
What The Fanta	Fanta	The Coca-Cola Company	EssenceMediacom	Turkey	Instant Impact / Promotion, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch, Product and / or Service Launch	Smarties Turkey	Bronze, Finalist (3)
Whopper Delivery Points	Burger King	Restaurant Brands International	VMLY&R	Turkey	Integrated Ecommerce Innovation, Small Budget, Big Impact	Smarties Turkey	Silver, Finalist
World Animal Day %40 Promotion Campaign	CarrefourSA	Sabanc? Holding	EssenceMediacom	Turkey	Small Budget, Big Impact	Smarties Turkey	Finalist
We Stand By You	Vodafone	Vodafone	VMLY&R	Turkey	Brand Purpose / Activism	Smarties Turkey	Finalist
There is No Better	Yumo?	Unilever	Wunderman Thompson	Turkey	Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing	Smarties Turkey	Gold (4), Bronze, Finalist (3)
#StandUpToJewishHate	Foundation to Combat Antisemitism	Foundation to Combat Antisemitism	Mindshare	USA	Omnichannel Marketing, Social Impact Marketing	Smarties X	Gold, Silver
#TurnYourBack	Dove	Unilever	Mindshare	USA	Brand Purpose / Activism, Social Impact Marketing	Smarties X	Gold (2)
100 Girls, 100 Kinds of Beauty	Dove	Unilever	Mindshare	China (Mainland)	Short or Long Form Video, Omnichannel Marketing	Smarties X	Gold (2)
Beating the Heat with Context and Content	Sprite	The Coca-Cola Company	EssenceMediacom	Vietnam	Spatial / AR / VR / NFT / Metaverse Tech	Smarties X	Silver
Amateur Esports League: Leveling Up the Customer Relationship	Castrol	BP	Mindshare	China (Mainland)	Instant Impact / Promotion	Smarties X	Gold
Choose La Vie - Your 30 years of Natural Goodness and more	La Vie	Nestlé	OpenMind	Vietnam	Short or Long Form Video	Smarties X	Finalist
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress	Clear	Unilever	Mindshare	Indonesia	Digital Out-of-Home (DOOH)	Smarties X	Silver
KPL Player Cards Launch	Clear	Unilever	Mindshare	China (Mainland)	Creator / Influencer / Celebrity Marketing, Gaming, Gamification & E-Sports, Product and / or Service Launch, Live (Streaming) E-commerce	Smarties X	Gold, Silver, Bronze, Finalist
Discover China's Endemic Species	Qualcomm	Qualcomm	Mindshare	China (Mainland)	Short or Long Form Video	Smarties X	Bronze
From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Personalisation	Smarties X	Gold
How La Vie 19 Liters Transforms Its Business Model	La Vie	Nestlé	OpenMind	Vietnam	Integrated Ecommerce Innovation	Smarties X	Gold
Impact Index	Tyson	Tyson Foods	Mindshare	USA	Diversity & Inclusion	Smarties X	Bronze
Indeed Rising Voices Season 2	Indeed	Recruit Holdings	EssenceMediacom	USA	Brand Purpose / Activism	Smarties X	Bronze
Let Your Sole Out	Gushers	General Mills	Mindshare	USA	Spatial / AR / VR / NFT / Metaverse Tech	Smarties X	Bronze
Pride - The Discrimination Removal	Lifebuoy	Unilever	Mindshare	Vietnam	Data Insights / Contextual Marketing	Smarties X	Bronze
Tet 2022 - The Safe Ticket Home	Lifebuoy	Unilever	Mindshare	Vietnam	Customer Journey Marketing - Lead Generation / CRM, Contextual Targeting	Smarties X	Silver, Bronze
L'Occitane's Programmatic Flank Maneuver	L'Occitane	L'Occitane	Mindshare	China (Mainland)	Data Insights / Contextual Marketing	Smarties X	Finalist
Destination Aranya	Louis Vuitton	LVMH	Mindshare	China (Mainland)	Best in Show, Brand Experience, Customer (CX) / User Experience (UX) & Design, Product and / or Service Launch	Smarties X	Gold, Silver (2)
Moça - Better Together	Leite Moça	Nestlé	Ogilvy	Brazil	Co-branded Marketing, Diversity & Inclusion, Small Budget, Big Impact	Smarties X	Finalist (3)
Propelling Restaurants to Stardom	KangShiFu	Master Kong	Mindshare	China (Mainland)	Cross Digital Media Marketing, Social Media Marketing	Smarties X	Gold, Silver
Ride On Father, Ride On Children	Shell	Shell	EssenceMediacom	Vietnam	Customer (CX) / User Experience (UX) & Design	Smarties X	Bronze
Running While Black	adidas	adidas	EssenceMediacom	USA	Diversity & Inclusion	Smarties X	Finalist
See My Skin	Vaseline	Unilever	Mindshare	USA	Brand Purpose / Activism, Social Impact Marketing	Smarties X	Bronze, Finalist
Shoppable Walmart Hub	Castrol	BP	Mindshare	USA	Integrated Ecommerce Innovation	Smarties X	Gold
Smile to Unlock: E-commerce Discounts Meet Joyful Engagement	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Spatial / AR / VR / NFT / Metaverse Tech	Smarties X	Gold
Floorcare – Sorry for your inconvenience	Sunlight	Unilever	Mindshare	Vietnam	Social Media Marketing	Smarties X	Bronze
Sunquick FoodPanda Mixologists	Sunquick	CO-RO	Mindshare	Malaysia	Small Budget, Big Impact	Smarties X	Gold
Surf Sisters - Unlocking Mekong Delta	Surf	Unilever	Mindshare	Vietnam	Social Messaging / Chat Apps / Text Messaging	Smarties X	Bronze
The Best Pink Care Reminder	Dove	Unilever	Mindshare	Vietnam	Contextual Targeting, Social Impact Marketing	Smarties X	Gold, Finalist
The Milestone Initiative	Ally	Ally	EssenceMediacom	USA	Co-branded Marketing, Short or Long Form Video, Social Impact Marketing	Smarties X	Bronze (3)
The Power of Authenticity	Simple	Unilever	Mindshare	Vietnam	Performance Marketing	Smarties X	Finalist
The UV Alarmer	Vaseline	Unilever	Mindshare	Vietnam	Digital Out-of-Home (DOOH)	Smarties X	Gold
What The Fanta	Fanta	The Coca-Cola Company	EssenceMediacom	Turkey	Product and / or Service Launch	Smarties X	Finalist
WHEN WAS THE LAST TIME YOU MET A DENTIST?	P/S	Unilever	Mindshare	Vietnam	Programmatic, Real Time Marketing, Social Messaging / Chat Apps / Text Messaging	Smarties X	Silver (3)
Football Farewell: Letters to Our Legends	Yili	Yili Group	Mindshare	China (Mainland)	Cross Digital Media Marketing	Smarties X	Finalist
#StandUpToJewishHate	Foundation to Combat Antisemitism	Foundation to Combat Antisemitism	Mindshare	USA	North America Best in Show, Brand Purpose / Activism, Social Impact Marketing, Omnichannel Marketing	Smarties North America	Gold (3)
#TurnYourBack	Dove	Unilever	Mindshare	USA	Brand Purpose / Activism, Social Impact Marketing, Social Media Marketing	Smarties North America	Silver, Bronze (2)
“Mess Free Hero”	Old El Paso	General Mills	Mindshare	USA	Product and / or Service Launch	Smarties North America	Gold
Impact Index	Tyson	Tyson Foods	Mindshare	USA	Data Insights / Contextual Marketing	Smarties North America	Bronze
Indeed Rising Voices Season 2	Indeed	Recruit Holdings	EssenceMediacom	USA	Short or Long Form Video, Social Impact Marketing	Smarties North America	Silver, Bronze
Let Your Sole Out	Gushers	General Mills	Mindshare	USA	Spatial / AR / VR / NFT / Metaverse Tech	Smarties North America	Silver
ReTok Shop	Nature Valley	General Mills	Mindshare	USA	Social Media Marketing	Smarties North America	Bronze
Redefining Convenience: QuikTrip's In-Game Advertising Journey	QuikTrip	QuikTrip	VMLY&R	USA	Gaming, Gamification & E-Sports	Smarties North America	Finalist
Shoppable Walmart Hub	Castrol	BP	Mindshare	USA	Integrated Ecommerce Innovation	Smarties North America	Gold
The Milestone Initiative	Ally	Ally	EssenceMediacom	USA	Co-branded Marketing, Diversity & Inclusion	Smarties North America	Gold, Silver
Words + Music	Audible	Amazon	Wavemaker	USA	Creator / Influencer / Celebrity Marketing, Brand Experience	Smarties North America	Bronze, Finalist
Con Todo	Movistar	Telefónica	Wunderman Thompson	Argentina	Experiencia de Marca (Brand Experience), Integración de Plataformas & DOOH (Cross Platform & DOOH), Marketing en Redes Sociales (Social Media Marketing), Marketing de influenciadores y Creadores (Creadores/ Influence Marketing)	Smarties Hispanic LATAM	Bronze (2), Finalist (2)
Serenito without stamps: The end of the debate between parents and children	Serenito	Danone	VMLY&R	Argentina	Lanzamiento de Producto/Servicio (Product/Service Launch)	Smarties Hispanic LATAM	Gold
Shell in New Generations	Shell	Shell	VMLY&R Commerce	Argentina	Juegos / Gamificación y E-Sports (Gaming, Gamification & E-Sports)	Smarties Hispanic LATAM	Finalist
Your Music ft. YOY	YOY	Industrial and Commercial Bank of China	VMLY&R	Argentina	Experiencia de Marca (Brand Experience)	Smarties Hispanic LATAM	Finalist
YOY and Nadie Dice Nada, an action that speaks volumes.	YOY	Industrial and Commercial Bank of China	VMLY&R	Argentina	Marketing de influenciadores y Creadores (Creadores/ Influence Marketing)	Smarties Hispanic LATAM	Silver
The free app to get to your next plan.	YOY	Industrial and Commercial Bank of China	VMLY&R	Argentina	Impacto Inmediato/ Promociones (Instant Impact), Lanzamiento de Producto/Servicio (Product/Service Launch)	Smarties Hispanic LATAM	Bronze (2)
The re-Z of happiness.	YOY	Industrial and Commercial Bank of China	VMLY&R	Argentina	Marketing de influenciadores y Creadores (Creadores/ Influence Marketing), Generación de Leads/CRM (Lead Generation/CRM)	Smarties Hispanic LATAM	Bronze, Finalist
Bafocalipse	Listerine	Johnson & Johnson	Wunderman Thompson	Brazil	Best in Show, Experiência de Marca (Brand Experience), Geração de Leads/ CRM (Lead Generation/CRM)	Smarties Brazil	Gold (2)
A-Bis-tinência	BIS	Mondelēz International	DAVID	Brazil	Vídeo (Video/ Short Video/ Long Video/AR/ VR)	Smarties Brazil	Finalist
Amstel Libertadores - The Biggest Stadium in the World is the Bar with Amstel	Amstel	Heineken	HNK Lab	Brazil	Integração de Plataformas & DOOH (Cross Platform & DOOH), Marketing de influenciadores e criadores (Creators/ Influence Marketing)	Smarties Brazil	Bronze, Finalist
Magic Audios	Coca-Cola	The Coca-Cola Company	Ogilvy	Brazil	Impacto Instantâneo/ Promoção (Instant Impact), Inovação (Innovation), Tecnologias Facilitadoras (Enabling Technologies), CX/ UX (Customer Experience/ User Experience)	Smarties Brazil	Gold (3), Finalist
Bisinho: The Hottest Meme of Generation Z	BIS	Mondelēz International	DAVID	Brazil	Marketing de Mídia Social (Social Media Marketing)	Smarties Brazil	Finalist
Game Time	Coca-Cola	The Coca-Cola Company	Ogilvy	Brazil	E-commerce/ Retail Media, Impacto Instantâneo/ Promoção (Instant Impact)	Smarties Brazil	Silver (2)
Inedible FlipFlop	Brizza Arezzo	Arezzo	Mirum	Brazil	Tecnologias Facilitadoras (Enabling Technologies)	Smarties Brazil	Silver
Our Year in a Zap	Lacta	Mondelēz International	DAVID	Brazil	Experiência de Marca (Brand Experience), Inovação (Innovation)	Smarties Brazil	Finalist (2)
Promotion - It's Good For You	Nestlé	Nestlé	Ogilvy	Brazil	Geração de Leads/ CRM (Lead Generation/CRM), Impacto Instantâneo/ Promoção (Instant Impact)	Smarties Brazil	Bronze, Finalist
Surreal Burgers	Coca-Cola	The Coca-Cola Company	Ogilvy	Brazil	Impacto Instantâneo/ Promoção (Instant Impact)	Smarties Brazil	Finalist
OZWORLD	adidas	adidas	EssenceMediacom	China (Mainland)	Metaverse Technology landing	Smarties China	Gold
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles	Clear	Unilever	Mindshare	China (Mainland)	Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)	Smarties China	Silver, Bronze
Colonel KI’s Collector Cards	KFC	Yum! Brands	Mindshare	China (Mainland)	Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)	Smarties China	Silver, Bronze (2)
Dirt For Good (China)	OMO	Unilever	Mindshare	China (Mainland)	Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch	Smarties China	Silver, Bronze
Find Your Flavour	Lay's	PepsiCo	Mindshare	China (Mainland)	Social E-commerce, Brand Awareness/Experience Improvement/Product or Service Launch, Brand Creative Content	Smarties China	Gold, Silver, Bronze
Powerful without Sugar	KangShiFu	Master Kong	Mindshare	China (Mainland)	Brand Awareness/Experience Improvement/Product or Service Launch, 'Consumer Experience, 'Social E-commerce	Smarties China	Silver, Bronze (2)
The Growth of Colonel KI	KFC	Yum! Brands	Mindshare	China (Mainland)	Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)	Smarties China	Gold (2)
Tokyo Olympics Project	Dell	Dell Technologies	EssenceMediacom	China (Mainland)	Other Artificial Intelligence Technology	Smarties China	Silver
FRONT Model Helped Philips Win New Consumers as a Heritage Brand	Philips	Philips	Wavemaker	China (Mainland)	Data/Insight	Smarties China	Bronze
Rural Revitalization Campaign	Yili Guliduo	Yili Group	Mindshare	China (Mainland)	Sustainable marketing	Smarties China	Gold
Vim Black for Men	Vim	Unilever	Mindshare	India	Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding	Smarties APAC	Silver, Finalist
Vim Black for Men	Vim	Unilever	Mindshare	India	Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing	Smarties India	Silver, Bronze, Finalist
Amplifying Product Unique Selling Point through Gamification	Garnier	L'Oréal	Wavemaker	Indonesia	Gaming, Gamification & E-Sports	Smarties Indonesia	Finalist
TRANSCEND THE POSITIVE ENERGY	Berocca	Bayer Group	EssenceMediacom	Vietnam	Gaming, Gamification & E-Sports	Smarties APAC	Gold
Dynamic Audio Campaign	CreamSilk	Unilever	Wunderman Thompson	Philippines	Audio / Voice / Sonic Branding	Smarties APAC	Finalist
Charged - Interactive Gaming Video	Thums Up	The Coca-Cola Company	EssenceMediacom	India	Gaming, Gamification & E-Sports	Smarties India	Finalist
Ramadan - Playable Ad	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Customer (CX) / User Experience (UX) & Design	Smarties Indonesia	Bronze
Take the wrinkles out of your life	Molto	Unilever	Mindshare	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Indonesia	Gold
Feast Pop - A.R. Mouth Detection Game	Wall's	Unilever	Mindshare	Indonesia	Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Indonesia	Bronze, Finalist
Dynamic Audio Campaign	CreamSilk	Unilever	Wunderman Thompson	Philippines	Personalisation	Smarties Philippines	Silver
What The Fanta	Fanta	The Coca-Cola Company	VMLY&R	Turkey	Product and / or Service Launch	Smarties EMEA	Gold
Coke Studio	Coca-Cola	The Coca-Cola Company	4129Grey	Turkey	Omnichannel Marketing	Smarties Turkey	Finalist
Fanta Fest	Fanta	The Coca-Cola Company	4129Grey	Turkey	Brand Experience, Contextual and Geo Targeting, Data Insights / Contextual Marketing, Personalisation	Smarties Turkey	Finalist (4)
What The Fanta	Fanta	The Coca-Cola Company	VMLY&R	Turkey	Instant Impact / Promotion, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch, Product and / or Service Launch	Smarties Turkey	Bronze, Finalist (3)
What The Fanta	Fanta	The Coca-Cola Company	VMLY&R	Turkey	Product and / or Service Launch	Smarties X	Finalist
Con Todo	Movistar	Telefónica	VMLY&R	Argentina	Experiencia de Marca (Brand Experience), Integración de Plataformas & DOOH (Cross Platform & DOOH), Marketing en Redes Sociales (Social Media Marketing), Marketing de influenciadores y Creadores (Creadores/ Influence Marketing)	Smarties Hispanic LATAM	Bronze (2), Finalist (2)
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles	Clear	Unilever	GroupM Circle	China (Mainland)	Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)	Smarties China	Silver, Bronze
GOATs Smart NFT Campaign (Proof of Concept)	MultiChoice	MultiChoice	Yonder Media	South Africa	Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR)	Smarties South Africa	Bronze, Finalist
Micro Soccer: Unlocking The Power of Connected Brands	KFC	Yum! Brands	Yonder Media	South Africa	XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience	Smarties South Africa	Gold, Silver, Bronze
Time for Tinkies Challenge	Tinkies	Tiger Brands	Wavemaker	South Africa	Gaming, Gamification & E-Sports	Smarties South Africa	Silver
#WhatTheFanta Social Media & Influencer Campaign	Fanta	The Coca-Cola Company	Wunderman Thompson	South Africa	Influencer Marketing, Creator Economy (partnership with brands and creators)	Smarties South Africa	Gold, Bronze
#XibelaniMoves	South African Tourism	Government of South Africa	Wunderman Thompson	South Africa	Social Media Marketing, Brand Experience	Smarties South Africa	Bronze, Finalist
Comedy Bar NFT	Savanna	Distell	Grey	South Africa	Blockchain & NFT (Non Fungible Token)	Smarties South Africa	Gold
GOATs Smart NFT Campaign (Proof of Concept)	MultiChoice	MultiChoice	Yonder Media	South Africa	Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR)	Smarties South Africa	Bronze, Finalist
GUGU	Savanna	Distell	Grey	South Africa	Intelligent Devices	Smarties South Africa	Gold
Kentucky Town Cape Town	KFC	Yum! Brands	Mindshare	South Africa	Geo Targeting	Smarties South Africa	Finalist
Micro Soccer: Unlocking The Power of Connected Brands	KFC	Yum! Brands	Yonder Media	South Africa	XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience	Smarties South Africa	Gold, Silver, Bronze
Bright Sides	Nando's	Nando's	VMLY&R	South Africa	Brand Experience, Cross Platform - Digital only, Integrated Ecommerce Innovation, Real Time Marketing, Instant Impact	Smarties South Africa	Gold (4), Silver
Shyft Global Money App	Standard Bank	Standard Bank	Mindshare	South Africa	Lead Generation	Smarties South Africa	Silver
Uz'bheke - Check Yourself	Coca-Cola	The Coca-Cola Company	Wunderman Thompson	South Africa	Influencer Marketing	Smarties South Africa	Finalist
Colgate // Meridol // MENA // Digital Turbine	Meridol	Colgate-Palmolive Company	Wavemaker	Turkey	User Experience (UX) & Design	Smarties MENA	Finalist